Case Study

Sector

FMCG

Company

Client is one of India’s leading consumer products group in the global beauty and wellness space

Location

Mumbai

About the company

Client is a leading Indian consumer goods company providing consumer products and services in the areas of health and beauty. Client touches the lives of 1 out of every 3 Indians through its portfolio of products and services

Problem Statement/Challenge

  • Client wanted to launch a new product for salon and they had tied up with salon outlets to promote the sales of the product that was newly launched
  • Client was looking at a platform that would reward the salon staff and incentivize the sales

Existing solution

  • Client launched the new product in the salon itself

Solution offered by Xoxoday

  • Xoxoday offered a microsite that was created with select, handpicked, curated experiences for the salon staff, to motivate and reward them for the sale of the newly launched product
  • The microsite is a self-handled platform, with a reward catalogue with real-time booking and checkout functionality with branding and customization
  • The microsite aimed to incentivize the sale of the new product and reward the salon staff through e-rewards, instead of the usual discounts
  • Xoxoday offered them a set of experiences on a microsite, where experiences listed down were thoughtfully chosen by the client
  • The top experiences were spread across 4 locations in India
  • The experiences were in different price points as per the requirements of the client
  • Price offered was the best in the industry

How a micro-site works

  • A customized white labeled web page with catalogue of experiences enabling real time bookings
  • Customers can browse through experiences, select & book an experience as per their choice of date, venue, time and convenience
  • Detailed reporting and analytics on number of bookings, cancellations and effectiveness of the campaign

Key Benefits

  • Faster time to market: enjoy an end-to-end solution with a faster go-to-market approach
  • Improved product/service adoption: incentivize customers to use and advocate the product/services
  • Instant satisfaction: instantly gratify customers through automated delivery of e-Rewards
  • High perceived value rewards: delight customers through high perceived value experiences

Results

  • This solution ensured early adapters for the newly launched products along with replacing the usual discounts with high perceived value experiences
  • 40 experience vouchers were provided that gave a better experience to the saloon sales staff, which in turn helped them gain product stability
  • This solution opened a completely new world of experiences around the salon staff that they were unaware of
  • The demand of such experiences rose and brought greater engagement which lead to the implementation of performance awards with a good feedback