Case Study

Sector

Tyres

Company

Trusted name in the manufacture and sale of tyres across 100 countries

Location

Gurgaon

About the company

Client has been a trusted name in the business of manufacture and sale of tyres since1972. With its corporate headquarters in Gurgaon, India, they cater to over a 100 countries across the globe. The company markets its products under two global brands available in countries across the globe through a vast network of branded, exclusive and multi-product outlets. It has multiple manufacturing units in India, the Netherlands and Hungary.

Problem Statement/Challenge

  • Need of a solution to gratify the influencers on the spot for their support in selling the product
  • Effectively reach out to the puncture repairers and air fillers who aren’t tech savvy and whose presence is across unorganized regions
  • A platform to engage the influencers to promote the product and be loyal to the brand, track and analyze the influencer data to measure the success of the campaign

Existing solution

  • Gratification through the dealer at the dealer point
  • Managing the manual rewarding and gratification is a time-consuming process
  • Lack of control on rewards reaching the right winners at the dealer end, leading to grievances

Solution offered by Xoxoday

  • Xoxoday created a solution wherein the influencer (puncture repairer and air filler) was gratified for his referral and sale on the spot through a simple SMS based mobile solution

Easy SMS solution:

  • A unique code is printed on the product
  • The customer can enter the code through an SMS
  • Voucher delivery is automated through APIs on a webpage, mobile app, IVR or SMS

Perks of an enterprise platform

  • Best suited for: companies who sell physical product to customers
  • Increased and effective distribution: e-Reward distribution through a simple SMS
  • Lower operating cost: no physical products and issues associated with procurement
  • Scalable and robust platform: automatic delivery, data collection and reach
  • Consumer insights: instant data collection on customer’s purchase, location and ticket size

Results

  • The campaign ensured that the sale of offline products increases considerably by spreading it by word of mouth publicity
  • Rewarding the influencers instantly increases brand loyalty, ultimately increasing the offline sale of your product
  • It ensured a strong hold on the dealer and influencer network to push the product into the market to create a lasting impact on the market