"Xoxoday Compass provided options for trainers to interact with their course members via a group chat or a broadcast message. It also helped integrate with social media channels to publish achievements of club leaders on leaderboards.”
While data from multiple sources - including CRM, biometrics, interests, platform usage data was readily available to Fitness Chain, there was a need to create customized user experiences by analyzing this data. This discovery of user wellness activities had to be done while maintaining high levels of data privacy, security and compliance standards at the same time. Their key challenge was to identify how best to leverage technology to ensure increased levels of engagement by all their members & the fitness community.
To find out how Compass by Xoxoday helped Fitness Chain to overcome these challenges & increase user engagement through targeted incentives, check out the full case study.
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