Channel & Trade Loyalty

Build strategic relationships with
channel partners for sustained success

Effective channel partner programs are driven by creating value for your channel partners both at transactional and emotional levels. Brand and partner relationships have to be driven through the four pillars of channel engagement: collaboration, empowerment, alignment and motivation.  Xoxoday Compass is built on these four pillars of channel engagement forging sustained relations & trust with the brands. We help you design, deploy,  measure and optimize your channel partner program for best ROI. 

Channel and trade loyalty use cases

Tailor-made programs for each brand

One size does not fit all kinds of brand and partner engagement programs. Channel structure varies from industry to industry and so does the behavior and needs of the channel partners. With Compass you can design partner programs and business logics as per your brand requirements. The DIY platform gives you enough capabilities to run various permutations and combinations of campaigns throughout the year at your ease.

Tiered goals & reward programs

Brands can run tiered rewards and incentive programs based on the performance of the channel partners. The in-built gamification in the product helps in motivating the lower tier partners to put more efforts to get into higher tiers by creating healthy competition. The transparent scoring and milestones helps in building trust and parallelly leads to overall higher performance benchmarks for every partner.

Incentive distribution & wide range catalog

A plain vanilla channel incentive program can get lost in the clutter. Brands can design programs which are personalized to each tier of the partners. Companies can control the catalog options, the value, geographic coverage of rewards etc as per their choice. The catalog has thousands of global options to choose from like giftcards, experiences, hotels, flights, perks, offers, financial benefits and much more. The program becomes interesting when the rewards & incentives are distributed on time without any delays.

Personalized communication, training & feedback system

There is lack of two way and instant communication between brands and channel partners. The current system of communication via SMS, whatsapp, emails etc is neither efficient nor transparent. Xoxoday Compass gives options to build different interest or business based groups within the app for effective communication. Announcements, new product launches, schemes details, trainings, incentive disbursal etc can be easily accessed through this app. Partners can share their feedback on any pain points or insights to the brand directly which can help brands to improve the effectiveness of the program in a big way.

Rich reports and analytics

One of the biggest challenges in channel incentive programs is around data insights and analytics. Brands find it difficult to analyze historical trends, campaign effectiveness, ROI etc and connecting the reports with ERP or CRMs. With Xoxoday Compass one can integrate data points with existing DMS etc to have seamless visibility on  these reports. Turn insights into actionable data through predictive modeling, feedback system, and relevance of program.

White-labeling & personalization

Manage custom campaign URLs, banners, logo and colors as per your brand requirements.

Automate manual processes

The channel loyalty programs are complex right from data management, program design, calculations, transparency, selection of catalog to final incentive delivery. Xoxoday Compass automates this entire process seamlessly through a single platform making it completely hassle free for both the brand and the channel. This eliminates any kind of distribution frauds or leakages.

Built for diverse trade channel

Trade channel differ from company to company. Compass is built for handling different kinds of channel partners like Dealers, Resellers, Stockists, Referrals and Wholesalers. The application provides access controls, privacy controls, dashboards and views relevant to each type of the stakeholder in the channel.