Consumer Promotions

Create delightful brand touchpoints

Stand out among the brand-crowd using strategic rewarding campaigns to stimulate demand. It is tough for marketers out there. Marketing channels stagnate and campaigns generate negligible or negative ROIs - due to the clear lack of differentiation. Brands are at loggerheads to lead this differentiation - but often leaving customers out of the picture. With Xoxoday Plum, craft unique brand journeys for your customers - that accommodate their aspirations.

Rewards that fit marketing campaigns across the
customer acquisition journey


Define and control the budgets for the consumer promotion program in various currencies.

Whitelabeling & personalization

Manage custom campaign URLs, banners, logo and colors as per your brand requirements.

Campaign types

Run different types of campaigns like coupon codes, loyalty programs, sampling, premiums, rebates, contests, sweepstakes, giveaways, Scratch & Win etc as per your program requirements.

Catalog choices

Select from a wide range of gift cards, experiences, activities, offers, discounts, hotels, flights, financial instruments and more to build your own catalog. More than 20,000 global choices in the catalog.

Automate manual processes

The brand activations and consumer promotions are complex and multi-stakeholder programs. Xoxoday Plum has automated many of these manual interventions, thus reducing human errors, bring transparency and reduced program execution timelines.

Instant incentives

One of the biggest issues in consumer promotional campaigns is delayed incentive distribution. With Xoxoday Plum, your rewards are instant globally.

Dynamic configuration

The DIY and self serve capabilities gives you flexibility to change various dimensions of the campaign anytime based on the data insights.

Campaign ROI

Draw insights from campaign data to improve sales returns and use historical trends for future campaigns.

New product launches

Run Consumer Promotions & incentive programs for generating Trials of New Product launches.

Cross sell & upsell

Run Offers for increasing sales of High value SKUs or cross sell a product.

consumer sales promotion