Consumer Promotions

Effortlessly run high yield
consumer promotion campaigns

The marketing and sales professionals have frequent requirements to run consumer promotions & loyalty programs in order to stimulate product demand by creating brand awareness. Plum helps you run impactful consumer promotions that yield great program ROI and promotional lifts. Plum reduces your manual efforts, simplifies your rewarding process, automates the entire process and generates reports that help derive valuable insights.

Consumer promotions use cases


Define and control the budgets for the consumer promotion program in various currencies.

Whitelabeling & personalization

Manage custom campaign URLs, banners, logo and colors as per your brand requirements.

Campaign types

Run different types of campaigns like coupon codes, loyalty programs, sampling, premiums, rebates, contests, sweepstakes, giveaways, Scratch & Win etc as per your program requirements.

Catalog choices

Select from a wide range of gift cards, experiences, activities, offers, discounts, hotels, flights, financial instruments and more to build your own catalog. More than 20,000 global choices in the catalog.

Automate manual processes

The brand activations and consumer promotions are complex and multi-stakeholder programs. Xoxoday Plum has automated many of these manual interventions, thus reducing human errors, bring transparency and reduced program execution timelines.

Instant incentives

One of the biggest issues in consumer promotional campaigns is delayed incentive distribution. With Xoxoday Plum, your rewards are instant globally.

Dynamic configuration

The DIY and self serve capabilities gives you flexibility to change various dimensions of the campaign anytime based on the data insights.

Campaign ROI

Draw insights from campaign data to improve sales returns and use historical trends for future campaigns.

New product launches

Run Consumer Promotions & incentive programs for generating Trials of New Product launches.

Cross sell & upsell

Run Offers for increasing sales of High value SKUs or cross sell a product.