Experiences

Introduction

The performance of Channel Partners is integral to their revenue and overall success. Which is why it’s the best practice to incentivize your Partner’s indirect channel sales with a Rewards Program. However, developing and managing a rewards program can be a daunting task. Not anymore. With Xoxoday's platform, you can seamlessly automate your Channel Partner Reward Program to further motivate your Channel Partners

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Key Benefits for the Organization

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    Improved ROI (Return on Investments) from your program
  • Improved Channel Engagement & Communication
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  • Increased Loyalty & Brand Image
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    Reduction in program implementation and turnaround time
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    Improved Channel Performance
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Use Cases

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Automate Channel Reward Program

Keeping track of channel participants, sales figures and vendor partnerships can be a nightmare. If your company is manually managing your channel sales rewards program, it’s time to step into the 21st century. A manual program is not sustainable as you and your channel partnerships grow. There are many unseen costs of an in-house rewards program, such as; time spent coordinating logistics, upfront inventory purchase and storage costs for physical products. So why not take the plunge and implement a digital rewards program? Using an interactive platform will immediately increase your channel engagement and free up your staff’s time.

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Rewards Program Made Easy

Channel engagement occurs within complex ecosystems. Every ecosystem varies by industry, vertical, product/service offered, brand, and even consumer demographic. Utilizing a digital rewards program will significantly improve your cross-channel dynamics and break down barriers of communication. Consistent interactions with sales partners increase channel engagement. Xoxoday's digital rewards programs provide functionalities that make communication simple. Xoxoday's automated platform controls every aspect of your rewards program; reward calculation, data management, and program collateral. Users are effortlessly guided on the path to success, with easy-to-understand and attainable goals.

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Evolving Incentives

Stagnant rewards programs that offer the same prizes or experiences will decrease channel engagement. No one is motivated to participate in a program that isn’t new and exciting. Xoxoday rewards platform consistently evolve incentives. Fully-functional interfaces encourage your partners to regularly check their progress and browse newly available prizes. Your partners might even engage in friendly competition to achieve their goals, which further drives cross-channel engagement. Notification features keep your channel partners informed about their progress and new prize possibilities. Your channel partners come from diverse backgrounds with different tastes, your rewards program should offer fresh options that reflect their unique interests.

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Reward With High Perceived Value Catalog

If a channel partner is unlikely to purchase a product or experience for themselves, they will associate a higher value with that item. When there’s a high perceived value, sales partners will work harder to obtain the prize. This is why ‘splurge’ rewards do well for sales targets. Xoxoday researches and stays up on the experience trends. In turn, Xoxoday offer luxury, high-value options to your channel partners, rewards that participants would never buy on their own, but are delighted to earn.

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Reduce Trade Promotion Turnaround Time

The manual way of running trade promotion programs takes anywhere from 60-90 days for implementation. Since the process is manual there are errors and omissions which can create a lot of heartburn among the stakeholders. The stated benefit is diluted and may not result in performance improvement. Xoxoday platform can be set up within 1 day to 1 week, depending on the complexities. Post setting up the platform, the engagement and rewarding are almost instantaneous and seamless.

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Utilize analytics to boost Channel Engagement

Xoxoday platform provides invaluable real-time performance data that will help you increase channel engagement. Dashboards offer digestible data that anyone can understand. This data allows you to analyze your rewards campaign ROI, effectiveness, and reach. Analytics is key to understanding your program performance and continuously improving channel engagement. Financial reporting shows you the actual costs of your rewards program. Analytics provide insight on which incentives are most attractive, levels of channel engagement, and what methods are moving the needle.

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Keep Your Partners Up to Date With Information

Keeping partners updated on new product offerings, pricing, specifications, policies and related information is very crucial for the channel performance. Outdated information creates confusion and may result into partner loyalty deficit. Xoxoday platform provides you with Knowledge Management module. This module allows the admin to post announcements, policy documents, campaign information and more. It also allows the partners to ask topics to admin or other partners and get timely help and responses. So why solve, solved problems again!

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Simulation based campaign design

Due to higher implementation lead times and execution complexities, stopping campaigns mid-way is a nightmare. So even an ineffective campaign will continue till it ends leading to poor ROI. Xoxoday platform lets you simulate campaigns in a closed group before you can roll it out to a wider audience. This improves the chances of a campaign's success. You can pause, stop or reinitiate any campaign after carefully analyzing the results which are tracked in real-time reports.

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Effective Budget Management

Keeping a track on reward budgets is a daunting task for Channel Partner promotion programs. The complexities are higher once the number of regions, partners, product lines, partner levels increase. Xoxoday platform lets you define the budgets as per your preferences. The budgets can be monitored on a real-time basis with respect to ROI achievements and can be refilled or removed depending on the program’s objectives.

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Product Features

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Case Studies