In an attention-hungry world, people ignore surveys for several reasons. But, it doesn’t have to be this way. Today, every stakeholder, be it a researcher, marketer, or a CXO understands the importance of good quality surveys and the role incentives play in boosting response rates.

Good survey design can assuage and resolve several challenges faced by surveyors across the globe.

Xoxoday has created this guide to teach you the best practices for creating surveys, walk you through the various reward systems, and show how a leading market research company automated survey incentives to achieve its business goals.

The guide is all about how surveyors can create quality surveys that respondents would like to fill. It has the following sections:

• Reasons why people ignore surveys.
• Best practices to conduct surveys.
• How to maximize ‘Show Rate’ with rewards.
• To differentiate between manual and automated systems for rewards.
• How Nielsen used Xoxoday Rewards to automate survey rewards.
• Reward ideas for your surveys.
• Removing survey response bias.

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