Herausforderungen

In the glass and facade segment, structural engineers are gatekeepers of approval, responsible for validating performance, safety, and compliance. However, engagement with engineers was often reactive—limited to late-stage technical clarifications rather than early collaboration.

The brand needed a way to reward engineering-led behaviors beyond specification, such as technical learning, design consultation, and early project registration—while reinforcing trust and thought leadership.

Key challenges included:
• Late-stage engagement: Engineers often engaged after key design decisions were already locked.
• Low participation in technical training: CPD and performance modules lacked structured incentives.
• Slow technical approval cycles: Calculation requests and design support were underutilized early.
• Under-leveraged compliance expertise: Code documentation and testing data were available but not actively incentivized.
• Limited recognition for innovation: Engineers delivering high-performance or sustainable facade solutions lacked formal acknowledgment.
• Weak long-term engagement: No tiered structure existed to deepen ongoing technical relationships.

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Personas involved

• Structural Engineers: Earn rewards and professional recognition for training, design collaboration, project registration, and technical engagement.
• Facade Engineering & Technical Teams: Provide calculations, compliance support, and design assistance.
• Specification & Sales Engineering Teams: Capture early influence and support complex project requirements.
• Product & R&D Teams: Collaborate with engineers on innovative and high-performance solutions.
• Marketing & Thought Leadership Teams: Drive CPD events, symposiums, and professional recognition initiatives.
• Program Admin / Super Admin: Configure rules, manage rewards, oversee tiers, and monitor performance dashboards.

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The solution

The Glass & Facade Systems brand needed a professional engagement platform that respected engineering rigor while rewarding meaningful technical collaboration. Xoxoday Empuls delivered a unified solution to motivate, recognize, and retain structural engineers through value-driven engagement.

The program shifted interactions from transactional approvals to a long-term technical partnership model.

• Technical training rewards to build specification confidence: Xoxoday Empuls rewarded engineers for completing structural performance modules, load calculation training, and material specification certifications—boosting confidence and preference during design decisions.

• Design collaboration recognition to celebrate innovation: Engineers whose projects achieved exceptional performance, sustainability benchmarks, or innovative facade solutions were recognized with awards and professional perks—reinforcing thought leadership.

• Specification support incentives to accelerate approvals: Incentives encouraged engineers to engage early with technical teams, request calculations, and leverage design assistance—reducing friction and speeding up approval cycles.

• Code compliance resource engagement to build trust: Engineers were rewarded for accessing and utilizing testing data, regulatory guidance, and compliance documentation—positioning the brand as a reliable engineering partner.

• Project registration bonuses to capture early influence: Engineers earned bonuses for registering projects where the brand’s facade systems were under consideration—ensuring early engagement and competitive advantage.

• Professional event access for top-tier engineers: High-engagement engineers unlocked exclusive access to symposiums, conferences, and CPD events—deepening relationships and reinforcing knowledge leadership.

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Impact

• 2.2× increase in early-stage project registrations, improving design-stage influence.
• 40% uplift in technical training and CPD completion, strengthening specification confidence.
• 31% reduction in technical approval cycle time, driven by early support engagement.
• 36% increase in usage of compliance and testing resources, improving trust and credibility.
• Significant growth in design collaboration participation, especially for complex facade projects.
• USD 64.3 million in engineer-influenced project value tracked annually, strengthening pipeline visibility.
• Strong adoption of top-tier engineer recognition programs, deepening long-term partnerships.

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Conclusion

By implementing Xoxoday Empuls, the Glass & Facade Systems brand redefined how it engaged structural engineers across Indonesia—from late-stage validation to early, trust-based technical collaboration.

From training rewards and project registration bonuses to design recognition, compliance engagement, and exclusive professional access, Xoxoday Empuls enabled the brand to embed itself into the engineering workflow.

The result was earlier influence, faster approvals, stronger technical trust, and deeper relationships with the engineering community—powered by a scalable engagement platform built for professional excellence.