INDUSTRY

Pharma

Engage every stakeholder in the pharma ecosystem with loyalty programs for healthcare professionals and dealers, commission programs for medical reps, and rewards and recognition for patients, employees, and supply chain teams. Build trust, strengthen advocacy and improve engagement.
Trusted by global pharmaceutical manufacturers and brands
Tailored programs for every persona in pharma
The pharma ecosystem spans healthcare professionals, distributors, pharmacies, and medical reps, requiring rewards that build trust, ensure compliance, and foster lasting partnerships across the value chain. 

Pharmacist influencer loyalty programs

Design loyalty programs that strategically align with every stage of the influencer lifecycle. Use instant rewards or accrual-based models to deliver personalized experiences that drive revenue and retention.
Acquisition
Attract pharmacists with onboarding rewards like sign-up bonuses, welcome vouchers, or early engagement points. Acquisition campaigns reward them for stocking or recommending products, securing early engagement, boosting product visibility at pharmacies, and building lasting loyalty.
01
First purchase started
Get $10 gift card or 100 points
02
Repeat purchase
Get a movie voucher or 150 points
Activation
Reward early milestones such as completing onboarding, participating in the first training session, or registering initial sales. Recognition and tier upgrades create confidence and encourage faster adoption.
03
Complete 5 transactions
Get a food voucher or 200 points
04
Spend $5000
Get a $50 travel voucher or 500 points
Engagement
Keep pharmacists engaged with gamified activities like scan prescription and earn rewards or upload invoices to gain loyalty points per sale. Companies can use this data to understand pharmacy store performance, run direct loyalty programs, and push new product launches through targeted campaigns.
05
Buy products from another category
Get a $50 voucher or 500 points
06
Complete a quiz or fill a survey
Get $10 coffee voucher or 250 points
Retention
Build long-term loyalty with tiered rewards tied to consistent sales activity, training participation, and store engagement. Recognize anniversaries, milestone contributions, and continuous performance with meaningful acknowledgment.
07
Opt for paperless invoice / statement
Get $20 donation voucher or 1000 points
08
Get a renewal
Get 5000 points for membership renewal
Revenue Growth
Encourage pharmacists to promote premium therapies, participate in product campaigns, and trial new launches. Recognize their contribution with professional visibility, growth opportunities, and exclusive rewards.
09
Opt for premium product
Get free golf session or 2500 points
10
Refer a friend
Get a free 
airport pickup & drop or 2000 points
01
Sign-up vouchers
Sign up → Get a $10 gift card or 100 points
02
Welcome gift bundles
Register → Unlock a medical kit or $15 voucher
03
First-action rewards
First prescription or training completion → Earn 150 points / 5% cashback equivalent
04
Tier upgrade
Register first set of prescriptions or invoices → Jump to Silver Tier
05
Milestone rewards
10 verified prescriptions → Get a $25 voucher
06
Customer care reward
Provide patient counselling on product usage → Collect 40 points for each verified interaction
07
Anniversary reward
1 year of active engagement → $30 voucher
08
Renewal bonus
Renew annual program participation → Earn 500 points
09
New product promotion
Promote a newly launched product line → Earn 200 loyalty points for each verified campaign effort
10
Feedback & insight reward
Share customer feedback or product insights → Earn 1,000 points and gain recognition as a valued advocate

Stories of what actually works

Doctor engagement & loyalty programs

Design loyalty programs that strategically align with every stage of the influencer lifecycle. Use instant rewards or accrual-based models to deliver personalized experiences that drive revenue and retention.
01
Onboarding recognition
Complete registration → Access CME benefits visible in the rewards dashboard
02
Welcome engagement bundle
Join accredited CME or product familiarization → Unlock starter resources like medical journals or teaching materials
03
Training milestone
Complete accredited CME or product module → Get conference or research access.
04
Research engagement
Participate as a clinical trial investigator → Gain recognition on digital walls and leaderboard for professional contributions.
05
Anniversary recognition
1 year of association → Earn reward points redeemable in the marketplace
06
Recognition boost
Celebrate achievements and milestones → Publish recognition on TV screens over receptions and wish boards for lasting visibility

Stories of what actually works

Dealers & distributors commission programs

Design loyalty programs that strategically align with every stage of the dealers and distributors lifecycle. Use instant rewards or accrual-based models to deliver personalized experiences that drive revenue and retention.
Seamless Dealer Onboarding
Attract new dealers and distributors with loyalty offers like sign-up bonuses, early-order discounts, or exclusive onboarding rewards. Use targeted campaigns to highlight benefits that make it rewarding to join and start transacting.
01
Complete onboarding in 5 days
1000 starter bonus + welcome badge
02
Finish agent training & pass quiz
500 recharge + KYC badge
Activation
Reward dealers and distributors for early actions such as completing their first order, registering products, or meeting initial volume targets. Reinforce their value with welcome bonuses, fast-track tier upgrades, or special recognition from the start.
03
Convert 3 leads in first 10 days
₹1,500 bonus +
04
Achieve ₹10L disbursal from early leads
₹2,000 + leaderboard entry
Engagement
Engage pharma dealers with performance campaigns, gamified contests, and milestone rewards. Use real-time dashboards to track orders, inventory, and sales, ensuring transparency. Recognizing top distributors builds loyalty and long-term engagement.
05
Submit 20 error-free applications this month
₹2,000 bonus + fast-track badge
06
Achieve 90% same-day approval rate
₹1,500 payout + early closer bonus
Retention
Build long-term loyalty by offering points or tier-based incentives tied to consistent billing, cross-category adoption, and timely payments. Celebrate partner anniversaries, reward key milestones, and add referral benefits to encourage continued commitment.
07
Complete compliance refresher
₹750 bonus + recognition badge
08
No process flags in 6 months
₹1,000 payout + compliance certificate
Revenue Growth
Reward dealers for higher orders, premium adoption, and campaign participation with tier upgrades, trade perks, and recognition that turns them into brand advocates.
09
Complete 1 year as an active agent
₹2,500 loyalty bonus
10
No process flags in 6 months
₹1,000 payout + compliance certificate
01
Sign-up vouchers
Sign up → Get a $10 gift card or 100 pts
02
2. Welcome gift bundles
Post registration→ Unlock a welcome kit or $15 discount
03
Onboarding complete
Finish setup → Unlock 200 pts
04
First-order reward
Place first order → Earn 5% cashback or 150 pts
05
Milestone Rewards
10 completed product orders or restocks → Get business support vouchers or bonus credits
06
Digital Engagement Incentive
Adopt digital reporting tools or upload verified invoices → Earn recognition badges and extra loyalty benefits
07
Renewal rewards
Renew dealership agreement → Get 500 pts / $50 credit
08
Anniversary perks
1 year as a partner → $30 voucher
09
Volume growth bonus
Achieve 20% higher order volume in a quarter → Unlock bonus credits or exclusive trade discounts
10
New product launch incentive
Promote and distribute newly launched therapies → Access higher-tier benefits and marketing support

Stories of what actually works

Sales commission management and gamification

Design loyalty programs that strategically align with every stage of the sales team lifecycle. Use instant rewards or accrual-based models to deliver personalized experiences that drive revenue and retention.
Onboarding & Kickstart
Attract and onboard new pharma sales talent with joining bonuses, structured induction programs, and training-linked rewards. Transparent incentive schemes and early clarity on KPIs help medical reps and managers build trust in the system and ramp up faster.
01
$2M disbursal goal by branch
Quarterly team bonus or 2000
02
Achieve monthly targets across 10 zones
Sales manager spotlight or 1000 points
Sales Performance Rewards
Motivate sales officers with incentives linked to premium slabs, week-over-week sales growth, and product mix targets. Help medical reps achieve early field milestones that drive prescription adoption and sales momentum. Acknowledging initial wins like doctor visits, full pharmacy coverage, and influencing early prescriptions build confidence and steady habits.
03
Log 25 follow-ups this week
1000 fuel card or 250 points
04
Submit 10 approved files in 5 days
Branded swag kit or 300 points
Gamified Sales Engagement
Keep medical reps motivated with gamified leaderboards, short-burst challenges and SPIFFs reward quick wins, while recognition of top performers builds a culture of healthy competition. Sales managers track performance through dashboards, while sales leadership ensures incentive structures are consistent and transparent across regions.
05
Rank in top 5 for home loan disbursals
Leaderboard badge + 2000
06
Win zonal sales sprint for credit cards
Weekend stay + team recognition
Retention
Reinforce long-term commitment by rewarding consistent performance, repeat prescription growth, and premium therapy adoption. Sales managers celebrate milestones and anniversaries, while sales leadership ensures retention strategies align with sales goals.
07
Achieve 100% commission eligibility
Instant payout or 800 points
08
Reach monthly incentive threshold
1000 kicker bonus
Revenue Growth
Drive higher growth by incentivizing medical reps who exceed quotas, upsell premium therapies, and contribute insights from the field. Sales managers recognize overachievers, while sales leadership uses tiered incentives to create brand ambassadors across the salesforce.
09
Complete 100 closures in 12 months
Custom trophy + 5000 milestone
10
3x top performer in a year
Travel voucher + elite recognition plaque
01
Kickstart bonus
Join as a new medical rep → Earn 100 points or a joining voucher after completing onboarding formalities
02
Training completion
Finish product and compliance training → Unlock 200 points and fast-track access to performance schemes
03
Sales commission program
Achieve the first $X in sales revenue from product promotions → Unlock commission payout with added incentives
04
Performance consistency bonus
Maintain 100% of monthly sales targets for three consecutive months → Unlock a performance bonus with automated payout
05
Leaderboard recognition
Rank among top 10 reps for prescription conversions → Get $20 / 250 points
06
Milestone tracker
Achieve 50 new prescriptions in a cycle → Earn a $25 voucher
07
Team battle bonus
Win regional sales team leaderboard challenge → Earn collective rewards and individual recognition badges
08
Leaderboard recognition
Rank among top 10 reps for prescription conversions → Get $20 / 250 points
09
SPIFF reward
Achieve short-term sales push target during campaign → Earn instant bonus and spot rewards
10
Overachiever incentive
Exceed quarterly sales quota by 20% → Unlock $100 travel voucher or equivalent points

Employee rewards and recognition

Build programs that reward career milestones, project achievements, wellness participation, and peer recognition, using instant and milestone rewards to drive motivation and retention in pharma employees.
01
Onboarding completion
Successfully finish onboarding and training → Automatic reward trigger with recognition from hiring manager
02
Welcome gift bundle
Receive a curated welcome kit or $15 voucher on joining → Start your journey with recognition from day one
03
Wall of fame
On every project completions→ Recognition on Wall of Fame
04
Gamified recognition
Participate in challenges → Get $20 / 250 points for each achievement
05
Anniversary perks
1 year with us → Receive a personalized yearbook and thoughtful gift to celebrate your journey
06
Long service awards
Complete 5+ years of service → Earn 500 points / $100 credit
07
Spot recognition
Instant rewards for contributions in launches→ $50 voucher / 500 points
08
External recognition
Acknowledgment from customers, partners, or vendors → Featured on Wall of Fame / Special shoutout

Factory workforce engagement program

Engage the factory workforce with rewards that value hard work, promote safety, and encourage quality. Use attendance, performance, and milestone recognition to motivate employees, boost productivity, and build loyalty
01
Welcome gift bundle
Receive a company curated swag kit on joining → Start your journey with recognition from day one
02
Onboarding completion
Successfully finish onboarding and GMP training → Earn 200 points
03
Behavioral rewards
Consistent attendance, error-free shifts, completing equipment training → Unlock recognition and meaningful perks
04
Performance rewards
Connect with SCADA systems to track machine upkeep and operational efficiency → Earn recognition and rewards for high performance
05
Anniversary perks
Complete 1 year with us → Receive a curated physical gift or a digital voucher as recognition
06
Long service awards
Complete 5+ years of service → Earn 500 points / $100 credit

Strengthen relationships, performance, and engagement across your wealth ecosystem with Xoxoday’s integrated loyalty and reward solutions.

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Seamless deployment & training

Xoxoday provides end-to-end support, from scoping and KPI definition to seamless deployment, launch, and ongoing monitoring with training.
WEEK  1
Program Scoping
Streamlines program setup by defining objectives such as sales growth, prescription influence, or compliance-driven KPIs. Configures accrual rules for sales reps, distributors, and medical influencers, while designing scheme mechanics with powerful rule engines tailored for pharma.
WEEK  2
Integration & 
Data Management
Integrates prescription data, distributor sales, and territory performance into a single source. Handles large volumes securely, ensures smooth data flow across CRM/ERP, automates workflows, and delivers real-time synchronization with full compliance to pharma regulations.
WEEK 3-5
Program Setup
Supports incentive scheme management by enabling a clear understanding of objectives (e.g., prescription growth, formulary inclusion). Accurately maps KPIs like territory coverage or sales calls to workflows and conducts thorough validation for error-free execution and compliance.
Launch & Go-Live
Ensures a smooth rollout to medical reps, distributors, and influencers with complete support for deployment, monitoring, and immediate adoption. Delivers dashboards for tracking incentives, rewards, and recognition in real time.
WEEK  6 ONWARDS
Training & Support
Provides continuous training on incentive campaigns, regulatory-compliant engagement programs, and marketing collateral for adoption. Delivers tailored sessions for sales teams, dealers and distributors, and program admins to ensure long-term success.

PROGRAM CONSULTANTS
IMPLEMENTATION ENGINEERS
IMPLEMENTATION ENGINEERS

4-6 weeks

average go live time

6 - 8

average training sessions for admins 
and users

38

average programs 
per customer

12+

processes improved

200 GB

average data 
processed per customer
REWARD MARKETPLACE

10M+ reward options from 175+ countries across 30+ categories

Security, privacy, and compliance at the forefront

Data protection is of utmost importance at Xoxoday, and we are committed to providing a safe, secure, and compliant ecosystem for enterprises with the highest standards of data security and privacy across storage, exchange, collection, and processing.

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