Luminous India, a global electricals manufacturer and distributor, drives inclusion, culture and collaboration using Xoxoday.
Luminous Power Technologies (P) Limited provides packaged power, diversified generation, electrical control and safety. They are leading home electrical specialists in India with a vast portfolio of power back-up solutions and home electricals. They currently have 7 manufacturing units and more than 28 sales offices in India. They have channel partners in over 36 countries.
More than 6000 employees serve more than 60,000 channel partners and millions of customers. They aim at achieving customer delight through innovation and passion by the means of focussing on execution and teamwork.
Rewarding employees for their outstanding contributions has always been an intrinsic part of the Luminous culture. Despite that, the rewarding process at Luminous was not uniformly standardised. The vigour of these initiatives varied depending on the interest levels of leaders of each of the functions and departments. This incoherence amongst departments for the rewarding process was significant and the employees frequently raised concerns regarding this dissonance.
Even the departments with high interest levels in rewarding programs, only conducted events once or twice per quarter, during an all-hands meeting or when a leader is travelling to a branch.
The primary form of rewards were certificates. The most spirited of the business functions got t-shirts and innovative certificates printed of their own accord, that said ‘way to go’ or ‘milestone achieved’.
Luminous India did an extensive evaluation of innumerous employee engagement service providers. The Total Rewards team attended multiple tech HR conferences and took elaborate product walkthroughs and demos during this course. Globoforce was one of these service providers that contented closely to the choice of Xoxoday. The following were a few reasons to eventually finalise on Xoxoday. –
It was only Xoxoday who could offer the end to end functionalities of engagement, rewards and redemption on a single platform. A few of the service providers offered ‘engagement’ features but were not equipped with the rewarding or the redemption process. Some of them offered a rewarding and redemption solution, but did not have an engagement solution.
Luminous India’s most important of all requirements was the ability of the vendor to provide integration with their existing ERP and Management Information System. Xoxoday’s engagement and rewards platform, seamlessly integrated with their existing systems. Luminous believed that this integration process allowed the team members to internalise the Xoxoday platform and thus will make the implementation effective.
Luminous India wanted a web as well as an app based platform and Xoxoday’s product was enabled for both of these technologies. An app based platform was important for on-the-move rewarding and a web based version was important to engage employees who did not own a smartphone. Since Luminous had both blue and white collar employees, both these technologies were essential for the implementation.
Luminous India took extreme care in understanding their workforce segmentation to understand their individual motivations. Generation wise and interest wise workforce analytics, helped them understand their employee aspirations.
Xoxoday's offered a range of options that included experiences, hobbies, and interests and these catered to different generations. For instance, the adventures and solo trips were popular amongst the millenial, while the older generation mostly chose an option of fine dining or spa.
The Luminous team wanted to build a culture of non-monetary and peer-to-peer rewarding. They considered a ‘pat on the back’ more significant than a money check or a certificate. Xoxoday gave both these features for Luminous, through, peer-to-peer rewarding and badges.
When the employee’s social circle comes to know about his/her achievements, the impact of the rewards are multi-folded. Xooxday’s experience rewards made the employees use social platforms to discuss about their achievements to their family and friends. This ‘social sharing’ not only manifolded the value of the rewards itself, but also worked towards employee branding.
“We wanted a solution that appealed to the entire generational spectrum and something that was inclusive. We believe in the great value of non-monetary rewarding - a ‘pat on the back’ works in very effective ways to improve employee morale and engagement levels. Xoxoday gave us all of this.”
Seepika Singhal, Head - Total Rewards, Schneider Electric - Luminous India
Luminous India did not want to compartmentalise the reward receiving experience. That is to say, they wanted to identify their employees to be unique, with their interests and choices. Xoxoday helped them go beyond blanket rewarding processes and allowed them to be inclusive of their employee’s varied interests and aspirations.
Spot awards and Badges not only reduced the time taken for rewarding by making in on-the-go, and but also allowed Luminous to drive their five core values. Value badges were awarded to the employees when they exhibit behaviours that resonated with the organisation’s core values.
Before Xoxoday, every function worked in strapped silos. The requirement to develop a culture of interdepartmental collaboration was essential for innovation to spur. Many a time, interdepartmental favours went unrecognised and unappreciated and this further encouraged discordance between functions.
Peer to peer recognition of the Xoxoday platform helped break this barrier - with ‘thank you’s, wishes and badges. Peers could recommend a person for awarding - and this provided ample opportunity for a ‘pat on the back’.
Luminous India conducted cross functional focussed group discussions. Having a formal Engagement and a Rewards & Recognition program came up as one of the top recommendations that came out of these studies. The Xoxoday implementation was an achievement to how Luminous India valued the voice of the employees.
Together with Xoxoday, Luminous India achieved an engagement process that helped them made their employee engagement more responsive and quicker. Xoxoday helped Luminous India to anchor their five core values - ‘Customer first’, ‘Dare to disrupt’, ‘Embrace different’, ‘Learn everyday’ and ‘Act like owners’. They broke these values into employee behaviours that set these values in motion. They further used Xoxoday to consistently and sustainably nurture these behaviours.