The Challenge

The organization faced persistent challenges in managing channel incentives at scale:

Delayed & Inconsistent Payouts
Manual and fragmented incentive processes led to payout delays, damaging broker trust and increasing churn.

Zero Earnings Visibility
Brokers had no clear view of earnings, slabs, or payout status—resulting in confusion and reduced motivation.

Disconnected Systems
City-level sales offices operated on separate tools, making it impossible to run national programs, measure ROI, or compare performance across projects.

The Solution

Compass was implemented to digitize, automate, and centralize channel incentive management across regions.

Automated Payout Logic
Commission rules, slab-based bonuses, and milestone incentives were fully digitized and automated end-to-end.

Broker Login & Dashboards
Channel partners received dedicated portals to track sales progress, incentive earnings, and payout status in real time.

Gamification Layer
City-level and project-based competitions introduced healthy competition, driving excitement and participation among brokers.

Central Reporting for HQ
Sales leadership gained real-time visibility into broker performance across cities—enabling targeted campaigns, better planning, and ROI tracking.

The Results

The platform delivered measurable improvements in participation, speed, and sales outcomes:

• 2.2× increase in broker participation within three months of rollout
• 4× reduction in incentive payout timelines
• Faster property bookings, particularly in underperforming projects, driven by renewed partner motivation

Key Metrics

• Hundreds of channel partners onboarded in the first quarter
• Real-time dashboards and payout history improved transparency and trust
• Incentive-driven performance uplift directly attributed to 5 high-priority projects

Why Compass

Compass handled complex commission logic, CRM integrations, and region-specific incentive structures—while enabling fast deployment and centralized control across cities.

Conclusion

By automating and centralizing channel incentive management with Compass, the organization transformed broker engagement from fragmented and delayed to transparent, fast, and performance-driven. Brokers gained clarity and motivation, leadership gained actionable insights, and incentive programs became a scalable growth lever across projects and regions.

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