Customer Story

Leading AMC Captures 50,000+ Recognition Moments through Digital Rewards for Support and Compliance Teams

Challenges

As the asset management company grew, its operations and compliance teams continued to handle high-stakes responsibilities—regulatory reporting, reconciliation accuracy, risk checks, and audit readiness. Despite this, their contributions were largely invisible. Recognition was inconsistent, reward workflows were manual, and employees felt disconnected from the company’s larger mission.

Leadership recognized the need for a structured, timely, and transparent recognition system that would bring visibility to behind-the-scenes excellence and help improve morale across these critical support teams.

Key challenges included:

  • No structured recognition: Appreciation occurred infrequently and mostly during annual cycles.
  • Low morale: Operations and compliance teams felt undervalued despite carrying key responsibilities.
  • Manual reward processing: HR handled recognition through spreadsheets, creating delays and inconsistencies.
  • Limited transparency: Employees had no real-time view of rewards or peer recognitions.
  • Engagement drop-off: Lack of feedback loops led to declining motivation and increased attrition.

Personas Involved

  • Operations and compliance teams: Managed transaction accuracy, reconciliation, reporting, and regulatory adherence.
  • HR and people operations teams: Administered rewards, approval workflows, and recognition campaigns.
  • Department heads and leadership: Sponsored engagement initiatives and monitored recognition metrics.
  • Process excellence teams: Supported workflow mapping, improvements, and milestone recognition triggers.

Platform Setting and Implementation

The AMC implemented Xoxoday’s recognition and engagement suite to automate workflows, introduce structured visibility, and create a more consistent recognition culture. The deployment ensured transparency, governance, and wide accessibility across teams.

  1. System integration: Synced HRMS, attendance systems, and compliance tools with Xoxoday for real-time updates.
  2. Workflow mapping: Mapped triggers for milestones such as error-free days, SLA adherence, and audit achievements.
  3. Role-based access controls: Ensured managers, HR, and leadership had tailored access to dashboards and reporting features.
  4. Recognition framework setup: Defined new categories including “Accuracy Star,” “Risk Guardian,” and “Ops Excellence.”
  5. Approval workflows: Automated multi-level approvals for nominations, rewards, and department-specific recognition flows.
  6. Localization and accessibility: Enabled platform access through mobile and web for frontline operational teams.
  7. Analytics activation: Deployed dashboards to track recognition frequency, participation, team sentiment, and reward redemption.
  8. Training and onboarding: Conducted sessions for HR leaders and department heads to drive adoption and cultural alignment.

The Solution

Once the platform went live, the company shifted from sporadic appreciation to an always-on, transparent recognition engine. The goal was to highlight accuracy-driven roles, boost pride in daily work, and build a culture where operational milestones were celebrated consistently.

The solution helped transform routine, often unseen work into visible achievements while ensuring employees received timely, meaningful recognition tied to performance outcomes.

Key components of the solution included:

  1. Digital recognition ecosystem:
    Enabled peer-to-peer, manager-driven, and automated recognitions across all departments. Configured triggers for achievements such as “100 error-free days,” “zero audit flags,” and “SLA star.”
  2. Automated spot awards:
    Empowered supervisors to instantly reward problem-solving, data accuracy, and process innovation. Points were credited instantly to employee reward wallets for easy redemption.
  3. Gamified engagement:
    Launched appreciation walls, team leaderboards, and monthly themed campaigns like “Compliance Champions” and “Ops Stars,” encouraging participation and inter-department camaraderie.
  4. Integrated reward redemption:
    Provided access to 3,000+ global and local vouchers through Xoxoday Marketplace, giving employees highly relevant reward choices.
  5. Performance visibility for leaders:
    Enabled dashboards for leadership to track recognition trends, department-wise participation, and cultural impact metrics.
  6. Milestone-driven culture building:
    Introduced milestone recognition for long-service achievements, error-free operational streaks, and audit-ready submissions to reinforce consistent performance.
  7. Cross-team collaboration programs:
    Ran campaigns designed to recognize multi-team collaboration during audit cycles, reconciliations, or regulatory events.

Impact

  • Employee recognition: 50,000+ recognition moments captured within 12 months.
  • Program adoption: 72% employee activation within three months.
  • Engagement uplift: Back-office engagement scores rose by 65%.
  • Attrition reduction: Compliance and fund administration attrition dropped by 22%.
  • Employee satisfaction: eNPS improved from 27 to 30 within six months.

Why Xoxoday

The AMC selected Xoxoday for its ability to bring structured recognition to functions that traditionally remain behind the scenes. Competing platforms lacked automation, analytics depth, and cross-team visibility. Xoxoday offered a unified recognition framework, instant reward capabilities, and strong governance features—making it ideal for regulated, accuracy-driven environments like asset management.

The platform’s flexibility, mobile accessibility, and robust marketplace ensured high adoption across operational and compliance teams.

Conclusion

By adopting Xoxoday, the AMC built a transparent, scalable, and motivating recognition culture for its operations and compliance workforce. Automated workflows, milestone-driven appreciation, and data-backed insights helped teams feel valued, aligned, and emotionally connected to organizational outcomes. Within months, the company saw higher engagement, improved accuracy, and reduced attrition—proving that meaningful recognition can transform even the most process-heavy functions into high-performing, motivated teams.

About the Company

A leading Asset Management Company (AMC) with 3,000+ employees across compliance, operations, customer support, and fund administration. The AMC manages over ₹1 lakh crore in AUM and is known for its retail and institutional fund offerings.

Industry: Wealth Management / Mutual Funds
Employees: 3,000+
Headquarters: Mumbai, India
Presence: 180+ branches and a centralized back-office hub
Product: Empuls
Use Cases: Peer-to-peer recognition, milestone celebrations, automated spot awards, gamified engagement (leaderboards, badges), and integrated reward redemption.