Customer Story

ANCA Machine Tools Improves Employee Engagement Scores with Rewards & Recognition on Xoxoday

The Challenges

As ANCA continued to grow, its existing recognition practices couldn’t keep up with the needs of a modern, distributed workforce. Employees wanted timely appreciation, clearer processes, and a more consistent experience across teams.

These gaps highlighted the need for a structured, always-on engagement approach—one that could bring fairness, visibility, and momentum to how achievements were celebrated.

  • Unsystemized rewards and recognition: Recognition at ANCA was largely limited to annual functions or festival events, leaving everyday achievements unnoticed. This lack of structure meant employees rarely received timely appreciation for quality work, project wins, or initiative-taking—impacting motivation and visibility across teams.
  • Lack of transparency and frequency: Employees felt recognition was irregular and unclear. With no visibility into how nominations were made or how awards were decided, engagement levels began to dip. The inconsistency created an uneven experience where many employees felt overlooked despite strong contributions.
  • No unified platform for rewards: Recognition efforts were spread across emails, spreadsheets, and multiple tools, creating confusion and delays in approvals. Without a single platform to manage the entire rewards cycle, redemption timelines slowed down, and HR struggled to maintain consistency in rewarding.
  • Disconnected feedback channels: Feedback processes were run through ad-hoc Google Forms, making it hard to track sentiment over time or identify engagement gaps. The absence of integrated survey workflows made measuring cultural health an ongoing challenge.

Personas Involved

  • HR Team: Designed reward criteria, managed automation rules, and monitored engagement analytics.
  • People Leaders: Nominated employees for awards and provided ongoing recognition.
  • Employees: Earned points, redeemed rewards, and participated in recognition campaigns.
  • Customer Support Team: Provided redemption assistance and platform troubleshooting.

Platform Setting & Implementation

ANCA required a centralized recognition platform that could capture achievements quickly and create consistent appreciation across teams. The implementation focused on aligning workflows, automating nominations, and delivering full transparency to employees and managers.

  • Migration: Consolidated legacy spreadsheets and manual nomination records into a unified digital platform. Past recognitions and point balances were securely migrated.
  • Branding and design: Customised with ANCA’s brand identity, including award banners such as Excellence Award, Innovation Badge, and Team Star. Templates for festivals and events created consistent communication.
  • Reward workflow: Automated end-to-end recognition workflows for performance milestones, peer nominations, and instant awards. HR pre-defined criteria, and points were auto-credited to employee accounts.
  • Budget management: Enabled HR to allocate reward budgets by department and track utilisation in real time. Reduced manual errors and improved accountability across teams.
  • Performance analytics: Configured dashboards showing frequency of recognition, engagement participation, and ROI from R&R programs. Engagement trends were monitored monthly.
  • Reward program design: Combined recurring milestone rewards, nomination-based appreciation, and survey-driven engagement tracking. The platform integrated Xoxoday’s extensive redemption catalogue.

The Solution

To create a workplace where appreciation felt consistent, visible, and meaningful, ANCA needed more than manual tools—it needed a structured system that could turn recognition into an everyday experience. A digital approach offered the foundation to remove bottlenecks, improve transparency, and build a culture where achievements were celebrated promptly and fairly.

This shift empowered leaders to recognize employees in real time while giving HR the automation and insights needed to strengthen engagement across every region.

  • Systemizing the reward process: Xoxoday transformed recognition at ANCA from an occasional practice into a continuous, automated workflow. Managers could nominate employees directly on the platform, HR approvals became instant, and recognition moments were captured and celebrated company wide. This brought structure, fairness, and momentum into the program.
  • Automation for speed and accuracy: Automated reward workflows eliminated manual tracking and drastically reduced processing time. Criteria such as performance ratings, project completions, customer appreciation, and team contributions automatically triggered points—cutting the rewarding cycle by nearly 90% and reducing human error.
  • Transparency and engagement through nomination workflows: Employees gained visibility into nominations, award decisions, and peer recognition. This openness boosted trust, encouraged cross-team appreciation, and ensured every achievement—big or small—was acknowledged promptly and publicly.
  • Extensive redemption catalog: With access to hundreds of redemption choices—gift cards, experiences, wellness perks, lifestyle benefits—employees enjoyed a personalized and meaningful reward experience. The variety increased excitement and satisfaction around redeeming earned points.
  • Dedicated customer support and ease of use: Xoxoday provided hands-on support for the redemption process, helping employees resolve issues quickly. The intuitive UI and dedicated support ensured friction-free redemptions and high user satisfaction.
  • Actionable engagement insights: Integrated surveys and real-time analytics empowered HR to measure engagement trends, pulse scores, and sentiment shifts. Insights from survey results helped refine recognition themes, reward structures, communication planning, and engagement campaigns.

Impact

  • Reward Process Efficiency: 90% faster rewarding process due to automation and predefined criteria.
  • Employee Engagement Scores: 100% increase in engagement scores measured through periodic surveys.
  • Employee Promoter Rate: 80% of employees identified themselves as promoters of the Empuls platform.
  • HR Administrative Effort: 65% reduction in manual effort and time spent managing rewards and recognition.
  • Redemption Experience: High satisfaction scores reported for ease of reward redemption and catalogue variety.
  • Cultural Impact: Consistent recognition improved transparency, collaboration, and motivation across teams.

Conclusion

Through Xoxoday’s employee engagement platform, ANCA Machine Tools successfully turned its recognition framework into a continuous, automated, and transparent process.
Every employee now experiences timely acknowledgment for their achievements, resulting in higher engagement, stronger morale, and measurable cultural transformation.

By combining automation, rich redemption choices, and consistent feedback, the organisation elevated its employee experience, strengthened internal culture, and achieved a remarkable improvement in engagement scores across its Asia operations.

About the Company

Founded in 1974 by Pat McCluskey and Pat Boland, ANCA Machine Tools is a global leader in CNC tool and cutter grinding solutions. Headquartered in Melbourne, Australia, the company serves customers in over 45 countries and operates advanced manufacturing and R&D facilities worldwide.

Its Asian subsidiary, based in Bengaluru, India, manages engineering, R&D, sales, and service operations for the region. With more than 1,000 employees globally and annual revenues exceeding USD 209 million, ANCA is known for innovation, precision, and a strong people-first culture that prioritises employee engagement and performance.

Industry: Machine Manufacturing
Headquarters: Bengaluru, India (Asia Region)
Employees: 1,000+
Product: Empuls
Use Case: Digital rewards and recognition, automated milestone celebrations, peer-to-peer appreciation, manager-driven nominations, engagement tracking, survey-driven insights, redemption catalog access, culture and morale enhancement, continuous feedback loops, HR workflow automation