Customer Story

Challenges

The dealer network operated at a scale where traditional incentive processes could no longer support its growth. Each showroom ran its own versions of payout files, offer sheets, and manual validations, which created inconsistencies across the entire ecosystem.

• Frequent payout delays and inaccuracies: Incentive calculations required coordination between OEM data, dealer CRM entries and finance approvals. Manual reconciliation led to underpayments, overpayments, and delayed disbursals that eroded trust among sales teams.

• Zero real-time visibility for frontline teams: Sales executives had no dashboard to check their monthly progress, scheme eligibility, or potential earnings. This lack of transparency caused disengagement and reduced accountability.

• Rising attrition and performance inconsistency: Because payouts were late or unclear, sales executives often switched dealerships for “faster paying” competitors. This churn disrupted team performance and increased hiring costs.

• Fragmented reporting and misaligned dealer operations: Each of the 70 outlets used separate Excel sheets, which meant leadership could not compare territory performance or identify bottlenecks. Weekly reporting took hours and frequently contained errors.

• No structured motivation mechanism: Without contests, recognition, or gamified experiences, there was nothing to energize mid-tier performers or inspire consistency in monthly pipelines.

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Personas Involved

• Dealer Principals and Channel Heads

• Sales Executives and Territory Managers

• Finance and Payout Teams

• Regional HR and Incentive Administrators

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Platform Setting & Implementation

The network adopted Xoxoday to automate sales incentives and streamline communication between dealers, the automobile brand, and finance teams. The rollout was completed within eight weeks, enabling transparent tracking, gamified contests, and faster disbursal of rewards.

• Integrations: Salesforce CRM, SAP, and Dealer Management System (DMS)

• Currency: Points and cash-based payout modes integrated with Plum Marketplace

• Coverage: 15 cities, 70+ outlets, 3,000+ users

The dealer network needed an integrated incentive engine that connected OEM data, dealer CRM, and payout workflows without manual friction. The implementation setup ensured all users, teams, and outlets operated through one automated and transparent system.

• ‍Migration: Shifted from manual Excel-based tracking to real-time automated dashboards.  ‍
• Gamification & leaderboards : Introduced sales contests, team milestones, and dynamic leaderboards with daily updates.  ‍
• Payout automation: Linked sales closures directly to payout triggers, ensuring same-day disbursals.  ‍
• Nudge campaigns: Enabled motivational nudges through WhatsApp and email for near-target performers.  ‍
• Reporting & analytics: Provided dealer heads with territory-level dashboards and performance heatmaps.  

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The Solution

Xoxoday transformed the dealer network’s incentive operations into a single, automated, and transparent system that aligned dealers, OEMs, finance teams, and frontline reps.

• End-to-end incentive automation: All commission schemes were digitized with clear logic for eligibility, targets, model-wise bonuses, finance-tie up rewards, and upsell incentives. This removed manual dependency and ensured every calculation was audit ready.

• Live performance dashboards: Every sales executive received a real-time view of quota achievement, scheme progress, potential payout estimates, and pending actions. This transparency helped reps prioritize daily activities and close gaps faster.

• Gamified contest framework: Xoxoday introduced the “dealer drive challenge,” a monthly gamified leaderboard covering all 70 outlets. Top performers received bonus points, merchandise, and travel experiences, driving consistent participation and motivation.

• Instant payout and finance integration: By connecting directly with SAP and DMS, incentive triggers were linked to verified sales closures. Incentives were released instantly through digital wallets, removing friction and bringing payout transparency.

• Smart nudges and performance alerts: WhatsApp and email nudges reminded sales reps when they were close to achieving targets or when they needed to update CRM entries. This helped reduce missed claims by 40 percent and improved CRM hygiene.

• Unified reporting and executive visibility: Dealer principals gained access to territory-level dashboards showing model-wise sales, scheme participation, payout summaries, and team performance heatmaps. Leadership could compare cities and channels instantly and refine strategies in real time.

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Impact

• 50% increase in overall sales productivity within six months.

• 60% improvement in retention across sales workforce.

• 80% engagement rate through gamified challenges and nudges.

• 95% reduction in payout-related disputes.

• 2x faster dealer payouts via automated wallet disbursals.

• 12% revenue growth across participating dealerships.

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Conclusion

The deployment of Xoxoday transformed the dealer network’s sales incentive operations from a fragmented manual process into a unified, automated ecosystem. Transparency in payouts, gamified engagement, and real-time insights restored trust among sales teams and boosted performance.  

Within six months, the network witnessed measurable growth in sales, morale, and retention—setting a new industry benchmark for digital-first dealer engagement.