Customer Story

Challenges

As the automaker scaled production of both EVs and combustion models, the complexity of assembly, inspection and logistics processes increased. However, engagement and recognition programs lagged behind, creating gaps in discipline, safety and motivation.

• Low morale and disengagement: Factory workers lacked visibility into how their daily performance was appreciated or rewarded.

• High defect rates: Despite advanced machinery, human inconsistency led to quality errors on the assembly line.

• Safety non-compliance: Inconsistent adherence to PPE and safety norms created operational risks.

• Training drop-offs: Technical upskilling courses often went incomplete due to lack of tangible incentives.

• Manual reward workflows: Recognition programs relied on paper-based nominations, resulting in delays and disengagement.

The company realized it needed a digitally connected, automated engagement system that tied recognition directly to plant metrics like safety compliance, production targets, and skill upgrades.

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Personas Involved

• Plant Managers & Supervisors: Oversaw recognition and reward distribution at shift level.

• Production & Assembly Teams: Focused on line performance, output targets, and defect-free execution.

• Quality & Safety Officers: Monitored inspection cycles, adherence to standards, and risk mitigation.

• HR & Training Teams: Managed tenure milestones, engagement programs, and skill certifications.

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Platform Setting & Implementation

The company implemented Xoxoday, Xoxoday’s workforce engagement and recognition platform, to unify its recognition and reward strategy across all six U.S. plants.

The rollout was completed in eight weeks, beginning with a pilot at the flagship Detroit facility, followed by phased deployment across other locations.

• Integrations: SAP HR, Oracle HCM, Learning Management System (LMS), and the company’s internal factory intranet

• Reward Currency: Points redeemable via Xoxoday Marketplace, including catalog access for tools, gear, travel, and experiences

• Coverage: 100% of assembly, paint, and logistics workforce

The manufacturer needed a plant-wide engagement system that tied recognition to safety, skill, and productivity outcomes. The implementation focused on digitizing workflows, activating gamified programs, and connecting all plants through one measurable framework.

• ‍Migration: Moved from manual recognition logs to automated, KPI-linked workflows. ‍
• Gamified Challenges: Introduced “Safety Sprint” and “Zero-Defect Drive” challenges across plants. ‍
• Instant Recognition: Supervisors could issue spot awards instantly for performance or compliance excellence. ‍
• Training Integration: LMS-linked triggers rewarded employees for completing certification modules. ‍
• Analytics & Insights: HR dashboards tracked participation, safety adherence, and reward utilization.

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The Solution

Xoxoday created a unified workforce engagement ecosystem that connected all six U.S. plants through automated recognition, real-time dashboards and KPI-linked reward journeys.

• Gamified recognition campaigns: The company launched two gamified programs — “Safety Sprint” to reward adherence to safety norms and “Zero-Defect Drive” for consistent precision across assembly lines. Every compliant shift earned points visible to teams on shared dashboards, turning compliance into friendly competition.

• Real-time reward system: Supervisors could instantly recognize workers for actions like zero errors in a shift, mentoring new joiners, or reporting a potential safety hazard. This immediate feedback loop reinforced the importance of excellence in every task.

• Skill and tenure incentives: Workers who completed technical certifications in welding, painting, or automation earned additional points. Tenure milestones — such as 5, 10, or 15 years — were celebrated with personalized messages and redeemable vouchers.

• Digital accessibility: Empuls was embedded into the factory intranet and accessible from shared kiosks, ensuring all workers — even those without personal devices — could view leaderboards and redeem rewards effortlessly.

• Safety and compliance integration: The EHS (Environment, Health & Safety) team linked PPE compliance tracking with automated recognition, ensuring every safety-compliant shift was logged and appreciated.

• Centralized Analytics: Real-time dashboards displayed data across plants, enabling leadership to compare productivity, training participation, and compliance rates across facilities.

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Impact

• 46% improvement in assembly-line productivity due to consistent recognition and milestone-based motivation.

• 98% compliance with safety standards across six U.S. plants.

• 62% improvement in workforce engagement and morale.

• 38% reduction in attrition in core manufacturing roles.

• 27% decline in production defects.

• 90% completion rate in technical training programs.

• 12% increase in cross-functional participation between production, paint, and logistics teams.

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Conclusion

The collaboration between Xoxoday and the automobile manufacturer fundamentally changed how motivation was experienced on the factory floor. Recognition was no longer an annual formality; it became an everyday culture.

Supervisors gained autonomy to celebrate effort instantly. Workers could see their progress, compare achievements, and feel part of a transparent, merit-based system. Over time, safety and productivity became natural outcomes of engagement, not mandates.

By blending automation, recognition, and gamification, Xoxoday helped the automaker convert its workforce from reactive operators into proactive achievers — turning every shift, every metric, and every milestone into an opportunity for recognition.