The Challenge

The organization wanted to strengthen employee engagement while building a shared sense of purpose and cultural alignment.

‍Low Excitement Around Recognition Programs
Existing recognition efforts lacked energy and differentiation, resulting in limited participation and low visibility across departments.

Need to Reinforce Core Values at Scale
While the company had clearly defined core values, there was no structured way to translate them into everyday behaviors through recognition.

Limited Visibility Into Engagement Effectiveness
HR lacked actionable insights to measure participation, redemption, and recognition trends—making it difficult to optimize programs over time.

The Solution

The company implemented Empuls to introduce a gamified, values-driven recognition experience supported by real-time analytics.

Gamified Custom Leaderboards
Empuls enabled the creation of custom leaderboards aligned with internal rules and goals. This gamification added excitement to recognition, motivating employees to actively participate in departmental and company-wide initiatives.

Core Values–Based Recognition
Recognition was directly mapped to the organization’s core values. Employees received public shoutouts for behaviors aligned with these values, reinforcing desired actions and strengthening cultural cohesion.

Custom Analytics & Reporting
HR teams gained access to customizable reports that provided deep insights into participation, recognition frequency, and reward redemption. These insights enabled continuous optimization of engagement strategies.

The Results

The values-led, gamified approach delivered strong and measurable outcomes:

Higher Platform Engagement
Monthly Active Users increased by 50%, driven by gamified leaderboards and visible recognition moments.

Strong Reward Participation
A 71% reward redemption rate reflected high employee involvement and the perceived value of rewards.

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