Business Challenges

1. Low Brand Loyalty Among Influencers
   Influencers often recommended products based on short-term incentives or availability rather than long-term brand loyalty, limiting sustained influence.
2. No Visibility into Last-Mile Influence
   The brand lacked data on which influencers were driving sales, which locations performed best, and which SKUs were being recommended.
3. Inconsistent Dealer & Distributor Engagement
   Dealers had limited tools to motivate and reward influencers consistently, leading to uneven program adoption across regions.
4. Manual and Delayed Incentive Disbursals
   Tracking installations, referrals, and rewards was manual and error-prone, resulting in delays of up to 30 days and frequent reconciliation issues.
5. Limited Differentiation in a Competitive Market
   Competing brands relied on price-based promotions and basic schemes, making it difficult to build emotional loyalty or stand out.

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The Solution: Xoxoday Rewards, Incentives & Engagement Platform

The client partnered with Xoxoday to implement a unified, digital engagement ecosystem connecting manufacturers, dealers, distributors, and influencers on a single platform.

Key Program Elements

1. Influencer Loyalty Program

• Structured loyalty program for masons, carpenters, and plumbers
• Points earned for brand recommendations, installations, and referrals
• Activity tracked via unique codes and mobile-first workflows

2. Dealer & Distributor Engagement

• Target-based and activity-based incentives for dealers
• Tiered engagement model (Gold, Silver, Bronze) to reward consistent performance
• Alignment between dealer incentives and influencer participation

3. Omnichannel Reward Distribution

• Digital rewards including UPI, bank transfers, gift cards, merchandise, and experiences
• Pan-India coverage with regional preferences built in
• Instant reward fulfillment to reinforce desired behaviors

4. Gamification & Leaderboards

• Regional and national leaderboards to drive healthy competition
• Badges, milestones, and progress tracking for influencers and dealers
• Continuous engagement beyond one-time schemes

5. Real-Time Analytics & Reporting

• Live dashboards tracking influencer participation, reward spend, and campaign ROI
• Location-wise and SKU-wise visibility into performance
• Clear measurement of incentive effectiveness

6. Mobile-First & Multi-Lingual Experience

• Simple mobile and WhatsApp-based journeys
• Support for regional languages to ensure easy adoption among blue-collar influencers

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Implementation Approach

• Phased rollout across high-priority regions
• Rapid onboarding of dealers and influencers
• Training and enablement for sales and channel teams
• Ongoing optimization using real-time performance insights

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Impact & Results

60%+ participation within 6 months

25% growth in referred sales

40% increase in target achievement

Reduced from 15–30 days to instant

Real-time dashboards across regions

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Conclusion

By partnering with Xoxoday, the flooring and tiles manufacturer successfully transformed its fragmented, manual incentive programs into a scalable, data-driven influencer and channel engagement ecosystem. The platform enabled the brand to build measurable loyalty among on-ground influencers, align dealers with growth objectives, and gain real-time visibility into last-mile performance.

With instant rewards, gamified engagement, and actionable insights, the organization strengthened its market presence and created a sustainable competitive advantage in a highly competitive industry.

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