Business Challenges

• Low Mobile App Engagement:
  Despite 78% app download rates, daily active usage remained below 15%. Members primarily opened the app for bookings, resulting in short sessions and low stickiness.
• High Member Churn:
  Annual churn stood at 34%, with feedback indicating limited perceived value beyond physical workspace infrastructure.
• Lack of Lifestyle Benefits:
  Members increasingly expected premium lifestyle perks such as dining, fitness, wellness, and entertainment discounts, which the operator could not offer at scale.
• Weak Premium Tier Differentiation:
  Premium membership adoption was limited to 12%, as higher tiers lacked compelling, exclusive benefits.
• Operational Overhead:
  Managing individual merchant partnerships for perks and discounts was time-consuming, costly, and difficult to scale.
• Low Community Participation:
  Event participation averaged just 8%, limiting networking, collaboration, and community-led engagement.

The Solution: Xoxoday Plum Perks Marketplace

The operator partnered with Xoxoday to embed a white-label Plum Perks & Discount Marketplace directly into its tenant mobile app, transforming it into a lifestyle and engagement hub.

Key elements of the solution included:

• Embedded Perks Marketplace:
  Members gained access to exclusive discounts across dining, fitness & wellness, entertainment, electronics, and travel—all within the existing app.
• Tier-Based Access & Differentiation:
  Premium members unlocked higher-value and exclusive deals, creating clear incentives for tier upgrades.
• Localized + National Catalogue:
  A curated mix of city-specific merchants and popular national brands ensured relevance and high engagement.
• Community Integration:
  Members could discover and share deals within the app, driving organic peer-to-peer engagement.
• Zero Vendor Management:
  Xoxoday handled merchant onboarding, partnerships, fulfillment, and catalogue management end-to-end.
• Rapid Implementation:
  The solution went live in under six weeks via plug-and-play APIs and white-label configuration.

Impact & Outcomes

• App Engagement Surge:
  Daily active app users increased from 15% to 44%, with members spending more time exploring perks beyond bookings.
• Sustained Usage Growth:
  Average monthly sessions grew from 3.2 to 12.8 per member, driven by frequent browsing and redemption of lifestyle offers.
• Reduced Member Churn:
  Annual churn dropped by 35%, as members perceived greater value from the workspace ecosystem.
• Premium Tier Growth:
  Premium membership adoption rose from 12% to 31%, with nearly half of all upgrades directly attributed to exclusive perks access.
• Higher Community Participation:
  Event participation increased from 8% to 27%, supported by improved in-app discovery and member engagement.
• Improved Member Advocacy:
  Net Promoter Score improved significantly, reflecting stronger satisfaction and brand loyalty.
• Strong Perks Adoption:
  Over two-thirds of members used the perks marketplace monthly, with dining, fitness, and entertainment emerging as top categories.
• Retention Correlation:
  Members engaging with perks four or more times per month demonstrated significantly higher retention than non-users.

Conclusion

By embedding Xoxoday’s Plum Perks & Discount Marketplace into its tenant app, the co-working operator successfully transformed a low-engagement utility into a daily-use lifestyle platform. The introduction of localized, high-value perks strengthened emotional loyalty, reduced churn, and made premium memberships more compelling.

Beyond metrics, the solution helped the operator reposition its brand as a value-driven workspace provider—offering benefits that extend beyond office walls. With Xoxoday managing merchant partnerships and fulfillment, the organization gained a scalable, low-overhead engagement engine to support long-term growth and member satisfaction.

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