Customer Story

Challenges

As the organization continued to scale, the limitations of its manual engagement processes became increasingly visible. Recognition wasn’t timely, feedback wasn’t consistent, and milestone celebrations often depended on ad-hoc efforts rather than structured workflows.

These gaps affected employee motivation and made it difficult for HR to maintain a cohesive, predictable engagement experience across teams. The need for a unified, automated, and dependable approach became impossible to ignore.

• Manual rewards and recognition process: The recognition process at FCA India relied heavily on email-based workflows. Managers recommended employees for awards via email, which required multiple approval steps and often led to delays in acknowledgment and distribution.

• Absence of automated milestone tracking: Employee milestones such as anniversaries and birthdays were tracked manually. The HR team periodically reached out to collect milestone data, which was time-consuming and error prone. Missed milestones created dissatisfaction among employees who felt overlooked during key career moments.

• Fragmented feedback collection process: The HR team used Google Forms to gather feedback, switching between multiple tools each time a survey was needed. This disrupted workflow continuity and made it hard to maintain consistency or measure engagement trends over time.

The HR leadership, led by Shirin Varghese, Deputy Manager – Human Resources, recognised the need for a unified platform that could automate recognition, simplify feedback collection, and create consistent engagement touchpoints across the organisation.

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Personas Involved

• HR and People Operations Teams: Designed recognition workflows, surveys, and milestone-based reward triggers.

• People Leaders and Managers: Recommended employees for awards and initiated peer recognition.

• Employees: Received automated milestone rewards and engaged with peers through a unified social intranet.

• Leadership Team: Analysed engagement data and tracked satisfaction metrics via platform dashboards.

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Platform Setting & Implementation

FCA India needed a single engagement system that automated recognition, reduced manual HR effort, and created consistent employee experiences. The implementation focused on organizing workflows, migrating legacy records, and streamlining milestone-based rewards.

• Migration: Shifted from a manual email-driven R&R process to a centralised automated platform. Employee milestone data and existing recognition history were migrated seamlessly.
• Branding and design: The Xoxoday employee engagement platform was branded to align with FCA India’s visual identity, including logos, employee celebration templates, and award banners.
• Reward workflow: Configured automated workflows for recurring events such as birthdays, work anniversaries, and loyalty milestones. Reward points were auto-credited to employee accounts based on these triggers.
• Budget management: Streamlined HR budget allocation for rewards and milestone celebrations. Automated tracking reduced administrative oversight and manual errors by 65%.
• Engagement features: Deployed a social intranet for peer recognition, real-time celebrations, and cultural campaigns. Integrated survey templates enabled quick feedback collection.
• Reward program design: Combined automation with peer appreciation, event-driven rewards, and survey-based feedback loops to create a 360° employee engagement model.

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The Solution

To rebuild consistency, connection, and motivation across the workforce, the organization needed more than tools — it needed a system that made appreciation effortless and continuous. A digital-first approach helped turn everyday moments into meaningful engagement touchpoints.

With automation, visibility, and personalization at the core, the new platform created a recognition experience that felt timely, genuine, and deeply human across the entire company.

• Automation of employee milestones: Every milestone—from the day of joining to work anniversaries, birthdays, weddings, or the birth of a child—is automatically recognized with reward points, personalized messages, and branded communications. Xoxoday’s automated workflow ensures no milestone is missed, HR no longer spends hours manually tracking dates, and employees feel consistently valued at every life stage.

• Effortless recognition for HR teams: Xoxoday eliminated manual work and approval delays by fully automating the recognition process. The platform handles nominations, peer and manager approvals, and reward issuance seamlessly. HR teams saved 65% of the administrative time previously spent on spreadsheets and emails, freeing them to focus on strategic engagement initiatives.

• Celebrating moments that matter: The platform enables HR to go beyond professional milestones by celebrating personal achievements, helping employees feel valued both at work and outside it. By capturing moments like new certifications, personal triumphs, or team wins, Xoxoday fosters a richer culture of appreciation and strengthens emotional connection to the organisation.

• Peer-to-peer engagement and visibility: Each recognition moment appears on the company-wide social feed, allowing peers to congratulate and engage with recipients—creating a culture of shared appreciation. Xoxoday supports likes, comments, badges, and social recognition loops, giving visibility to everyday accomplishments and reinforcing a positive, inclusive workplace.

• Integrated feedback and surveys: Built-in survey templates replace tools like Google Forms, enabling HR to launch onboarding, pulse, and engagement surveys within minutes. Xoxoday’s survey engine is fully integrated with the engagement platform, improving response rates, capturing richer data, and enabling HR to act quickly on insights via real-time dashboards.

• Cultural reinforcement through continuous recognition: The program brings spot awards, excellence awards, and loyalty awards into a unified platform, ensuring steady levels of motivation and satisfaction across the workforce. With Xoxoday, recognition, rewards, and analytics converge—making the culture of appreciation a daily, scalable reality rather than an annual event.

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Impact

• Administrative Efficiency: 65% reduction in HR and admin effort due to reward automation.
• Employee Satisfaction: Noticeable improvement in morale and engagement following timely, automated recognition.
• Milestone Accuracy: 100% automation of work anniversaries, birthdays, and personal milestones.
• Engagement Visibility: Peer recognition increased platform-wide participation by 47%.
• Survey Adoption: New Hire and engagement surveys achieved over 80% response rates.
• Cultural Reinforcement: Consistent appreciation throughout the year built a culture of recognition and belonging.

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Conclusion

Through Xoxoday, FCA India successfully automated its reward and recognition programs, bridging the gap between HR workflows and employee experience.
By celebrating every milestone — personal or professional — and introducing easy-to-use feedback tools, the company built a recognition culture that was timely, inclusive, and meaningful.

The initiative not only enhanced employee satisfaction but also empowered HR to focus on strategic engagement instead of manual tracking, marking a major step in FCA India’s journey toward digital-first employee experience management.