Customer Story

Challenges

As the studio’s game portfolio expanded, player engagement became increasingly fragmented across titles. Reliance on discounts or in-game currencies was no longer enough to sustain long-term loyalty. The lack of a unified rewards ecosystem made it harder to motivate players, reduce churn, and create emotional connection beyond gameplay.

• ‍Low retention after early progression milestones: Players dropped off after completing initial levels due to lack of meaningful recognition. ‍
• Inconsistent participation in events and tournaments: Seasonal challenges failed to attract enough active players. ‍
• High user acquisition costs without referral incentives: Players had little motivation to refer friends or expand the user base. ‍
• Low battle pass completion and premium tier conversions: Progression systems lacked diversity in rewards, reducing monetization potential. ‍
• Minimal community-driven content and participation: Few players contributed reviews, UGC, or discussions—limiting organic engagement. ‍
• Difficulty promoting engagement across multiple titles: No cross-game loyalty framework to keep players active beyond a single game lifecycle.

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Personas involved

• ‍Players & Gamers:
  Earn rewards for gameplay, tournaments, referrals, battle progression, community contributions, and participation across multiple titles. ‍
• Game Product Teams:
  Manage progression rewards, battle passes, tournaments, and gameplay-linked incentives. ‍
• Player Engagement & Community Teams:
  Drive loyalty programs, recognition, forums, and user-generated content initiatives. ‍
• Marketing & Growth Teams:
  Launch referral programs, promotional events, and cross-title engagement drives. ‍
• Rewards & Monetization Teams:
  Manage loyalty wallets, payouts, reward inventory, and premium reward tiers. ‍
• Program Admin / Super Admin:
  Govern loyalty rules, manage reward workflows, maintain integrations, and oversee tier versioning.

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The solution

The studio needed a unified and scalable way to motivate players, reward engagement, and build loyalty across multiple game titles. Xoxoday Loyalife brought structure, automation, and real-time reward delivery to every part of the player engagement lifecycle.  

This shift not only eliminated manual reward management but also created a progression-driven player ecosystem supported by instant recognition, cross-game loyalty, and seamless integrations with the studio’s existing tools.

• ‍Milestone rewards for retention & progression: Xoxoday Loyalife enabled the studio to reward in-game milestones, level completions, achievements, and progression events with instant digital rewards—boosting player motivation and increasing session frequency. ‍
• Tournament & seasonal event rewards: Using Loyalife, the studio launched tiered rewards for tournaments, limited-time events, and community competitions, increasing urgency and driving competitive play across its player base. ‍
• Referral rewards for player acquisition: Loyalife helped automate referral-linked incentives, rewarding players for inviting friends and completing onboarding journeys—reducing acquisition costs and increasing organic growth. ‍
• Battle rewards for monetization growth: Battle pass systems were enhanced with diverse reward options, premium unlocks, cross-game bonuses, and loyalty tiers, driving higher completion rates and boosting premium conversions. ‍
• Community recognition engine: Players were rewarded for creating UGC, sharing reviews, joining community discussions, and contributing to game culture, turning them into passionate advocates. ‍
• Cross-game loyalty ecosystem: The studio used Loyalife to build a portfolio-wide loyalty layer, rewarding players for engaging across multiple titles—reducing churn and promoting long-term engagement across the entire game library. ‍
• Seamless integration with existing ecosystem: Xoxoday Loyalife integrated smoothly with game engines, Google analytics, Hubspot, shopify, payment gateways, and API/SDK event triggers, enabling sync of player actions, performance data, referral events, progress milestones, and reward claims.
  This eliminated manual reward mapping and ensured a unified loyalty experience across all games.

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Impact

• ‍2.3× increase in tournament participation, driven by tiered rewards and season-based incentives.
• ‍3× more community-generated content, including reviews, UGC, and forum activity.
• ‍39% increase in progression milestone completion, boosted by instant milestone rewards.
• ‍32% improvement in battle pass conversion rates, supported by richer battle rewards.
• ‍28% faster player acquisition, powered by automated referral incentives.
• ‍SGD 5.4 million in automated player rewards processed in one year, improving LTV and loyalty across the game portfolio.
• ‍Significant reduction in cross-title churn, enabled by a unified, portfolio-wide loyalty program.

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Conclusion

By implementing Xoxoday Loyalife, the game development studio reimagined player engagement across every touchpoint. From milestone rewards to tournaments, referrals, and community recognition, our player loyalty and engagement solution created a cohesive ecosystem that boosted retention, increased participation, and amplified long-term lifetime value.  

With seamless integrations, automated rewards, and cross-game engagement, the studio built a thriving, loyal player community across Singapore and beyond.