Customer Story

Challenges

Creator partnerships were central to the publisher’s promotional strategy, but fragmented reward processes and manual workflows made it difficult to scale engagement. With creators spread across multiple GCC markets, the lack of automated incentives slowed down collaboration and limited campaign momentum.

• ‍Low participation in sponsored streams and launch-day promotions: Creators lacked performance-based incentives to prioritize game showcases. ‍
• Manual affiliate commission payouts causing delays: Payment bottlenecks reduced trust and limited creator-driven sales. ‍
• Limited recognition for consistent content milestones: Subscribers, views, and production consistency were not being rewarded. ‍
• Weak early access engagement for beta launches: No structured reward ecosystem around pre-launch content creation. ‍
• Low participation in community tournaments and events: Creators needed competitive rewards to commit time across campaigns. ‍
• Lack of scalable UGC creation for tutorials, guides & highlight reels: No bounty framework to encourage diverse and educational content.

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Personas involved

• ‍Creators, Streamers, Influencers: Earn rewards for sponsored streams, affiliate sales, content milestones, UGC creation, beta testing, and community event participation. ‍
• Creator Partnerships & Influencer Marketing Teams: Manage collaborations, campaigns, payouts, communication, and creator relationships. ‍
• Game Marketing & Launch Teams: Run promotional pushes, launch-day coverage, and incentivized creator campaigns. ‍
• Community & Social Teams: Organize events, drive community participation, and manage UGC programs. ‍
• Finance Teams: Validate commission payouts, manage budgets, and ensure reward compliance. ‍
• Program Admin / Super Admin: Configure workflows, manage integrations, define rules, and oversee reward tiers.

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The solution

The gaming publisher transformed its creator ecosystem by replacing fragmented, manual reward processes with a unified, performance-driven engagement engine powered by Xoxoday Loyalife.  

The platform delivered instant incentives for streams, affiliate conversions, content milestones, exclusive access, community events, and UGC contributions—making every creator action feel valued rather than transactional.  

This shift helped the publisher strengthen creator loyalty, spark consistent participation, and scale organic visibility across platforms through automated, transparent, and deeply motivating reward experiences.

• ‍Sponsored stream rewards for visibility boost: Xoxoday Loyalife enabled the publisher to incentivize creators for sponsored livestreams, gameplay showcases, and launch-day coverage, with tiered payouts tied to viewership, engagement, and session duration—driving higher visibility and stronger promotions. ‍
• Affiliate sales commission automation: Using Xoxoday Loyalife, the publisher automated commission payouts for affiliate links, referral codes, and in-game purchase triggers, eliminating delays and improving creator trust through instant digital rewards. ‍
• Content milestone recognition for long-term relationships: Creators received rewards for subscriber milestones, view count achievements, production streaks, and consistent content output, strengthening ongoing partnerships and brand advocacy. ‍
• Exclusive access & beta testing incentives: Creators received exclusive game access, beta invitations, early gameplay previews, and paired rewards that motivated authentic first-look content—accelerating pre-launch excitement. ‍
• Community event participation rewards: Loyalife powered competitive reward structures for creator participation in brand challenges, tournament broadcasts, and live community events—maximizing reach and concurrent viewership. ‍
• User-generated content bounties for scalable content creation: The publisher launched UGC bounty programs, rewarding creators for tutorials, guides, highlight reels, montage edits, and creative content—expanding the game's footprint across platforms. ‍
• Seamless integration with creator ecosystem tools: Xoxoday Loyalife integrated smoothly with Twitch, YouTube, TikTok APIs, affiliate tracking systems, CRM Outreach, game analytics platforms, e-commerce platforms, payment gateways, and API/SDK triggers—ensuring creator performance, revenue events, content metrics, and reward triggers synced in real time.
  

This removed manual workflows, reduced inconsistencies, and created a unified, automated creator experience.

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Impact

• ‍42% increase in launch-day viewership, driven by performance-based stream rewards.
• ‍2.8× growth in affiliate-driven purchases, powered by automated commission payouts.
• ‍55% higher participation in creator community events, driven by competitive incentive structures.
• ‍3.2× increase in milestone-achievement content, fueled by consistent creator recognition.
• ‍64% growth in UGC submissions, including tutorials, guides, and highlight reels.
• ‍SAR 7.1 million in automated creator rewards processed in one year, improving loyalty and campaign scalability.
• ‍Significant uplift in cross-platform visibility, strengthening the game’s cultural impact across the GCC.

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Conclusion

With Xoxoday Loyalife, the gaming publisher transformed its creator ecosystem into a scalable, performance-driven engine. Automated incentives, milestone rewards, affiliate commissions, and community engagement programs motivated creators to consistently produce impactful content.  

Seamless integrations across streaming, analytics, and affiliate systems helped unify the creator experience—driving higher visibility, stronger advocacy, and long-term loyalty across Saudi Arabia and the GCC.

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