Customer Story

HealthKart improves employee engagement by digitizing rewards to create a seamless reward experience

Customer Story

HealthKart improves employee engagement by digitizing rewards to create a seamless reward experience

Healthkart has been using Xoxoday for the past 4-5 years, and it's been an amazing journey. The platform keeps adding more benefits that cater to Gen Z and millennials. We would highly recommend Xoxoday for your R&R initiatives.
Monica Mudgal
Sr. VP & Head HR, Healthkart

Challenges

In the midst of the COVID-19 pandemic, Healthkart faced the challenge of keeping their remote workforce engaged and motivated during an unprecedented shift to virtual operations.

  • Employees lacked energy and enthusiasm while working from home, leading to disengagement and reduced productivity.
  • Identifying an effective rewards program to recognize employee contributions and boost morale became crucial.
  • Existing rewards and incentivizing solutions posed various challenges, necessitating a holistic and cost-effective solution.

Why Xoxoday?

  • Xoxoday offered a wide variety of benefits for employees to choose from, making it convenient for remote workers.
  • The reward vouchers provided a simple yet effective tool for recognizing and rewarding remote employees.
  • The online platform reduced the effort of purchasing and distributing gift cards, streamlining the reward distribution process.
  • Xoxoday's exceptional onboarding, customer service, and account management support were highly valued.
  • The platform's user-friendliness and timely service delivery contributed to the positive experience.

Solution

Healthkart leveraged Xoxoday to implement various employee engagement programs and reward initiatives for their remote workforce.

  • Conducted impactful employee engagement programs, such as Fun Fridays and Town Halls.
  • Implemented an employee rewards program across all departments, recognizing star performers with Xoxoday’s gift vouchers.
  • Organized specific engagement activities where winning employees were rewarded.
  • Employed the platform on a regular basis, with engagement programs conducted quarterly and Fun Fridays held twice a month.
  • The user-friendly platform and step-by-step guides ensured a seamless experience for employees.

Results

  • Employees found the redemption process excellent, thanks to the wide range of 21,000+ options across 20+ categories.
  • The platform offered a "feel-good factor" and provided a welcome break from the monotony of remote work.
  • Employee recognition took a digitized form, incentivizing continued productivity and dedication among the virtual workforce.
  • The partnership with Xoxoday fostered increased employee engagement during the challenging times of the pandemic.
  • Healthkart firmly believes in the positive impact of the Xoxoday solution on employee motivation and morale.

About HealthKart

HealthKart, part of Bright LifeCare Pvt. Ltd., is committed to the mission of creating world-class health and wellness brands for consumers worldwide. As one of their top fitness brands, HealthKart has over two million customers. Founded in 2011, it is an omnichannel marketplace for buying nutrition products online or from 100+ stores. The brand also provides diet counseling with a team of 200+ experts.

Industry: Healthcare & Pharma
Region: India
Use cases: Employee Engagement
Features used: Gift Cards, Reward Marketplace