Customer Story

How illumifin Transformed Employee Engagement through Digital Rewards and Recognition

Challenges

illumifin faced increasing complexity in maintaining a unified and engaging employee experience as teams expanded across locations. The HR function needed a scalable system that provided visibility, consistency, and cultural alignment—all while reducing the administrative burden of manual recognition programs.

  • Manual and inconsistent recognition workflows: Recognition processes depended heavily on email chains and spreadsheets, resulting in delays, missed acknowledgments, and inconsistent award distribution.
  • Low visibility for recognition moments: Employee achievements often remained confined within small teams. Without a centralized feed, visibility and cross-team appreciation were limited.
  • Distributed teams needed a social workplace: Remote and hybrid teams lacked a shared digital space for engagement, celebrations, and peer appreciation, weakening team cohesion.
  • Limited ability to measure cultural impact: Leadership lacked real-time insights into adoption, recognition patterns, and engagement ROI, making it difficult to assess program effectiveness.
  • Need for equitable and inclusive recognition: Without structured workflows or nudges, recognition tended to be uneven across levels and departments.
  • Requirement for a scalable, integrated system: illumifin needed a unified recognition platform that worked inside existing tools such as Microsoft Teams and supported global reward options.

Our Solution

To address its engagement challenges, illumifin partnered with Xoxoday to build a unified, digital-first recognition ecosystem. The platform enabled consistent celebrations, automated workflows, and seamless social engagement—bringing together distributed teams under a single experience.

  • Unified R&R and engagement platform: Xoxoday became the central hub for peer appreciation, value-based recognition, nomination-led awards, and large-scale celebrations.
  • Core values embedded into recognition: Employees used value-aligned badges to reinforce cultural behaviors across teams and functions.
  • Microsoft Teams integration for flow-of-work adoption: Recognition, celebrations, and engagement updates appeared directly in Teams, driving accessibility and daily participation.
  • Social recognition feed and Wall of Fame: Achievements were showcased company-wide, increasing visibility, morale, and cross-team bonding.
  • Global rewards marketplace: Employees accessed gift cards, experiences, merchandise, and charity options, creating a personalized, globally inclusive reward experience.
  • Real-time analytics and dashboards: HR and leadership tracked participation, redemption patterns, and employee sentiment through data-backed insights.
  • AI-driven prompts for equitable recognition: Smart nudges encouraged timely and fair recognition across all levels, reducing bias and increasing culture alignment.

Impact

The Xoxoday implementation helped illumifin significantly enhance engagement, streamline recognition, and reduce HR workload:

  • 3,000+ employees actively engaged on the Xoxoday platform.
  • 2,000+ recognition moments recorded across business units.
  • 65% reduction in HR effort, thanks to automated workflows and intuitive self-service tools.
  • 70% increase in overall engagement trends, driven by visible and consistent recognition.
  • 99.2% monthly active user rate, showing high platform adoption across the organization.
  • Positive cultural shift with increased participation in peer appreciation and celebrations.

What our customer says about Xoxoday

“We have been using Xoxoday for our employee engagement initiatives and have successfully encouraged our U.S. team to adopt it for recognition and rewards (R&R). With over 3,000 employees, we all actively engage with the platform. The product is seamless, easy to navigate, and very user-friendly.”

Rahul Kunal, Senior Director and Head - HR, illumifin

About the Company

illumifin is a digital-first insurance TPA (third-party administrator) based in the US, serving some of the most trusted brands in the insurance space. With a growing workforce of over 3,000 employees, illumifin is focused on delivering streamlined operations while cultivating a culture of high performance, transparency, and employee well-being.

Customer: illumifin
Industry: Insurance (BFSI)
Location: United States
Employees: 1,000+
Product: Empuls
Use Cases: Rewards and recognition automation, social intranet activation, Microsoft Teams integration, AI nudges for equitable recognition, and global rewards catalog.