Customer Story

Challenges

As the publisher’s ecosystem expanded, so did the complexity of motivating developers, players, and creators at scale. Manual rewards, fragmented data, and inconsistent engagement incentives limited platform growth, slowed game launches, and increased churn across the ecosystem.

• ‍Difficulty attracting and retaining high-quality developers: No structured incentive system to reward downloads, revenue thresholds, or publishing milestones. ‍
• Low platform-wide player engagement across multiple titles: Players lacked unified rewards for cross-game progression or portfolio exploration. ‍
• Fragmented early access and beta feedback participation: Limited incentives reduced tester involvement and slowed pre-launch improvement cycles. ‍
• No automated payout system for influencer/creator partnerships: Sponsored content, affiliate programs, and creator-driven campaigns were delayed by manual processes. ‍
• Minimal rewards for modders and community-generated content: Platform lacked a scalable reward engine for creators contributing maps, mods, and user-generated experiences. ‍
• Weak engagement in seasonal events across titles: Limited reward structures failed to boost participation during key monetization windows.

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Personas Involved

• ‍Indie Developers, Mod Creators, Content Creators:
  Earn rewards for publishing titles, achieving milestones, generating content, participating in beta programs, and contributing to platform growth. ‍
• Developer Relations & Partner Growth Teams:
  Manage incentives, oversee developer onboarding, track publishing milestones, and run revenue and engagement programs. ‍
• Product & Live Ops Teams:
  Manage platform-wide progress tracking, live events, beta access cycles, and engagement programs. ‍
• Creator & Influencer Partnerships Teams:
  Manage affiliate programs, creator payouts, and promotional collaborations. ‍
• Finance Teams:
  Validate global payouts, manage revenue share rewards, and ensure compliance. ‍
• Program Admin / Super Admin:
  Configure loyalty rules, manage global payouts, handle integrations, and oversee incentive versioning.

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The solution

To scale its ecosystem and unify engagement across developers, creators, and players, the publisher adopted Xoxoday Loyalife as its central loyalty and incentives engine. The platform streamlined developer rewards, platform-wide engagement programs, beta testing incentives, creator payouts, and UGC/modder recognition into one automated system.  

This unified approach strengthened content supply, improved player stickiness, and sustained contributor participation through real-time rewards and seamless integrations across the platform’s tooling ecosystem.

• ‍Developer incentive programs to expand content library: Xoxoday Loyalife enabled tiered developer rewards for published titles, download achievements, revenue thresholds, and performance milestones, attracting quality studios and strengthening the platform’s content ecosystem. ‍
• Platform engagement rewards to increase player stickiness: Loyalife powered a unified loyalty system rewarding platform-wide achievements, multi-title progression, playtime milestones, and cross-game engagement, reducing churn and driving ecosystem lock-in. ‍
• Early access & beta testing rewards for high-quality feedback: Players received rewards for closed beta participation, feedback submissions, stress testing, and bug reporting, accelerating pre-launch refinement and improving release quality. ‍
• Content creator & influencer partnership rewards: The publisher automated payouts for affiliate links, sponsored showcases, platform exclusives, and promotional content, using Loyalife’s global payouts platform to eliminate delays and improve creator satisfaction. ‍
• User-generated Mod & content creator rewards: Modders and UGC creators were rewarded for maps, mods, skins, assets, and custom features, with milestone bonuses and revenue-sharing incentives that encouraged innovation and content longevity. ‍
• Seasonal event & live participation rewards: Loyalife enabled reward structures for seasonal challenges, limited-time events, and cross-promotional campaigns, boosting concurrent users during peak revenue periods. ‍
• Seamless integration with platform ecosystem tools: Xoxoday Loyalife integrated with game engines, developer portals, platform CRMs, analytics tools, modding platforms, affiliate systems, CMS, payment gateways, marketplace APIs, and custom API/SDK triggers, syncing developer achievements, player milestones, creator performance, and reward triggers in real time.
  This removed manual processes, improved accuracy, and delivered a unified incentive experience across the entire platform ecosystem.

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Impact

• ‍48% increase in developer participation, driven by milestone-based publishing incentives.
• ‍2.6× growth in platform-wide player engagement, powered by unified loyalty rewards across titles.
• ‍37% faster beta testing cycles, supported by incentivized feedback and stress-testing participation.
• ‍3.1× increase in creator-led promotions, fueled by automated affiliate and sponsored content payouts.
• ‍64% increase in UGC/mod submissions, expanding platform content depth and longevity.
• ‍INR 32.4 crore in automated developer, creator, and player rewards processed in one year, reducing operational overhead and payout delays.
• ‍29% improvement in multi-season platform loyalty, driven by sustainable engagement incentives across developers, players, and creators.

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Conclusion

By adopting Xoxoday Loyalife, the game publisher transformed ecosystem engagement across developers, creators, and players. Automated milestone rewards, unified platform loyalty, creator partnership incentives, and global payout capabilities elevated satisfaction, reduced friction, and strengthened long-term participation.  

With seamless integrations and real-time reward automation, Loyalife enabled the publisher to scale its platform ecosystem, accelerate content growth, and increase cross-title engagement across India and beyond.

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