Customer Story

Leading Indian Insurer Improves Claims Accuracy by 42% with Xoxoday’s AI-Powered Recognition and Incentive Platform

Challenges

As the insurer scaled operations, the claims team became responsible for some of the most complex, time-sensitive, and high-impact workflows in the organization. Yet their contributions often went unseen, uncelebrated, and unsupported by technology. Leadership needed a structured, automated way to highlight impact, reinforce accuracy, and motivate consistent high performance.

  • Underappreciated task complexity: Claims processors handled intensive verification, document checks, fraud assessment, and SLA-bound tasks daily. Despite the critical nature of their work, these efforts lacked recognition from leadership.
  • No visibility into task completion milestones: Targets such as daily claim closures, accuracy benchmarks, and fraud detection wins were not tracked or celebrated, creating a disconnect between effort and acknowledgment.
  • Lack of integrated workflows: The claims system operated in isolation, meaning operational achievements—like clearing backlogs or processing high-value claims—did not trigger recognition or rewards.
  • Disjointed automation for major milestones: Even significant accomplishments such as zero-audit claims, accuracy streaks, or exceptional fraud prevention were not auto-recognized due to missing workflow automation.
  • Low morale from invisible impact: Because the function was largely behind-the-scenes, claims teams felt undervalued and disconnected from organizational success, decreasing motivation and engagement.

Personas Involved

  • Head of Claims Operations: Oversees claim lifecycle efficiency, accuracy, and SLA adherence.
  • HR Business Partner: Designs and monitors incentive and reward programs.
  • Claims Managers: Track performance and approve recognitions.
  • Claims Processors: Execute claim evaluations, verifications, and settlements.
  • Customer Service Teams: Support claims and escalate complex cases.

The Solution

To address the visibility gap, boost accuracy, and strengthen claims team morale, the insurer partnered with Xoxoday to build a structured and intelligent recognition ecosystem. The solution transformed daily operations by making achievements visible, measurable, and automated—helping the team feel connected, appreciated, and motivated.

  • AI-based recognition automation: Recognition triggers were configured for zero-error processing, high-speed settlements, accuracy streaks, and fraud prevention wins—ensuring achievements were acknowledged instantly.
  • Gamified performance contests: Challenges such as “Fastest Processor,” “Zero Error Champ,” and “Fraud Detection Hero” created excitement, healthy competition, and performance-driven motivation across the team.
  • Integrated communication feeds: Recognition moments auto-published on internal channels, increasing visibility across departments and celebrating team contributions in real time.
  • Real-time data integration: The claims system synced with Xoxoday’s dashboard, enabling instant updates for accuracy, timelines, SLAs, and reward triggers—reducing manual tracking.
  • Multi-tier reward options: Agents earned badges, bonuses, and digital rewards redeemable through Xoxoday’s marketplace, supporting personalized and meaningful incentives.
  • Continuous performance insights: Managers received automated reporting on accuracy trends, individual performance, recognition distribution, and monthly improvement patterns.

Impact & ROI

  • 42% improvement in claims accuracy within six months
  • 35% faster average claim settlement time
  • 78% increase in employee engagement scores
  • 61% rise in peer-to-peer recognition moments
  • 92% reward redemption rate
  • 3.2M+ recognition and incentive transactions processed
  • 4.8/5 average employee satisfaction score from claims processing teams

Conclusion

With Xoxoday’s platform, the insurer transformed claims operations into a culture of recognition, accountability, and excellence. Automated recognition, gamified incentives, and real-time analytics empowered the claims team to work faster and more accurately.  

Within six months, the company achieved a 42% improvement in accuracy, 35% faster settlements, and a 78% rise in engagement—proving that recognition and automation can redefine operational success in insurance claims management.

About the Company

A top-tier insurance provider headquartered in India with over 4,500 employees and a rapidly expanding operations centre managing thousands of claims monthly. The company sought to boost claims team productivity, reduce processing errors, and build a recognition-led culture to improve accuracy, speed, and customer satisfaction.

Industry: Insurance
Claim processing team size: ~150+
Region: India
Product: Compass
Use Cases: AI-powered recognition and incentive automation, claim accuracy rewards, gamified contests, real-time SLA tracking, and automated performance insights.