Challenges

As the organization scaled across projects and operations in Saudi Arabia, recognition efforts became fragmented, inconsistent, and often limited to annual awards or ad-hoc leadership appreciation. This made it difficult to reinforce innovation, quality, sustainability, and collaboration as daily cultural priorities.

Leadership needed a centralized recognition platform that could reward both individual and team achievements—while aligning employees with long-term strategic goals such as ESG leadership, operational excellence, and talent retention.

Key challenges included:
• Limited visibility into innovation efforts: R&D and process improvements were not consistently recognized.
• Inconsistent quality recognition: Excellence in audits, compliance, and production standards lacked structured rewards.
• Under-recognized ESG leadership: Sustainability initiatives were progressing, but employee recognition lagged behind impact.
• Leadership attrition risk: Long-serving and high-performing leaders lacked personalized milestone recognition.
• Siloed teams: Cross-functional collaboration between manufacturing, commercial, and supply chain teams needed reinforcement.
• Uncelebrated product launches: Cross-functional success behind new product introductions lacked formal recognition.

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Personas involved

• Corporate Leaders & Executives: Recognized for innovation leadership, ESG impact, and cross-functional collaboration.
• R&D & Product Development Teams: Rewarded for new formulations, sustainable materials, and process innovation.
• Quality & Operations Leaders: Celebrated for audit success, consistency, and performance excellence.
• Sustainability & ESG Teams: Recognized for carbon reduction, circular economy initiatives, and compliance leadership.
• HR & People Teams: Design recognition programs, manage milestones, and track engagement.
• Program Admin / Super Admin: Configure award categories, manage budgets, oversee integrations, and monitor dashboards.

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The solution

The Insulation & Thermal Products brand required a scalable enterprise recognition platform that could align people, performance, and purpose. Xoxoday Empuls delivered a unified solution to recognize excellence across innovation, quality, ESG, collaboration, and leadership milestones.

The program shifted recognition from sporadic appreciation to a continuous, values-driven culture of excellence.

• Product innovation recognition to foster continuous improvement: Xoxoday Empuls celebrated R&D teams and material scientists who developed improved formulations, sustainable alternatives, and process efficiencies—reinforcing innovation as a core value.

• Quality excellence awards to reinforce standards: Production and quality leaders were recognized for maintaining high audit scores, passing compliance checks, and ensuring consistent performance—strengthening accountability and pride.

• Sustainability & ESG awards to accelerate impact: Teams driving carbon reduction, energy efficiency, and circular economy practices earned recognition and rewards—aligning employee motivation with national sustainability priorities.

• Milestone rewards to honor tenure and expertise: Xoxoday Empuls automated service anniversary and career milestone recognition with personalized rewards—reducing leadership attrition and improving long-term engagement.

• Collaboration awards to break silos: Cross-functional leaders who successfully aligned manufacturing, sales, marketing, and supply chain teams were rewarded—reinforcing teamwork and shared ownership.

• Market launch recognition to celebrate success: Cross-functional teams behind successful product launches were recognized for market impact, execution excellence, and commercial success.

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Impact

• 3× increase in employee participation in recognition programs, improving engagement.
• 42% improvement in innovation-led initiative submissions, driven by structured rewards.
• 35% increase in ESG program participation, supporting sustainability targets.
• 29% reduction in leadership attrition, enabled by milestone and tenure recognition.
• Stronger cross-functional collaboration scores, reflected in internal engagement surveys.
• USD 12.8 million equivalent value of rewards distributed annually, reinforcing performance at scale.
• Higher leadership satisfaction and cultural alignment, supported by continuous recognition.

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Conclusion

By implementing Xoxoday Empuls, the Insulation & Thermal Products brand transformed corporate recognition across Saudi Arabia (KSA)—from periodic awards to a continuous, values-aligned engagement ecosystem.

From innovation and quality excellence to ESG leadership, collaboration, milestone recognition, and product launch success, Xoxoday Empuls helped the organization embed recognition into everyday work.

The result was a stronger culture of innovation, improved retention of critical talent, accelerated sustainability progress, and deeper alignment between leadership and enterprise goals—powered by a scalable recognition platform built for modern, purpose-driven organizations.