Customer Story

Challenges

As the luxury brand expanded its portfolio of sedans, SUVs, and electric vehicles, the volume and complexity of its incentive programs grew exponentially. However, the underlying systems used to manage incentives remained outdated.

• Excel-heavy workflows created accuracy issues: Sales reps depended on region-level teams for spreadsheet-driven calculations. Small data-entry mistakes often snowballed into inaccurate payouts, causing mistrust across franchises.

• Fragmented dealership systems created data silos: Each of the 33 franchises maintained its own booking, delivery, and incentive-tracking processes. There was no unified view of sales performance or incentive qualification.

• Approval chains slowed payouts significantly: Commission approvals required sequential validations from dealership heads, regional sales teams, and finance teams. This often added weeks to the payout cycle.

• Lack of real-time visibility demotivated sales teams: Sales executives had no consistent way to track payout eligibility or progress against targets. Low transparency led to disengagement and reduced accountability.

• Inability to scale with new product lines: As the brand introduced EVs and performance models, incentive structures grew more complex. The legacy process could not support varied incentive logic or fast campaign rollouts.

The leadership recognized that the friction caused by these challenges was directly impacting morale, accuracy, and the brand’s ability to reward high performance consistently.

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Personas Involved

• Regional Sales Directors

• Dealership Principals and Territory Heads

• Sales Executives and Field Representatives

• HR and Finance Teams for Payout Validation

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Platform Setting & Implementation

The German luxury auto brand deployed Xoxoday to automate its complex incentive programs, reduce processing time, and improve performance visibility across its dealer network.

The implementation took 10 weeks, covering 33 dealerships and integrating data pipelines across CRM, ERP, and DMS systems.

• Integrations: SAP ERP, Oracle Finance, Dealer Management System (DMS)

• Reward Model: Points-to-cash incentive model with automated approvals

• Program Coverage: 1,000+ users across sales and after-sales divisions

The brand required a high-precision incentive platform that removed manual dependencies and offered full visibility across all franchises. The implementation work focused on building automated workflows that supported complex incentive logic across product lines and regions.

• ‍Automation Setup: Configured performance multipliers, achievement bonuses, and product-specific campaign logic. ‍
• Gamification & Dashboards: Introduced leaderboards, progress trackers, and quarterly contests for engagement. ‍
• Data Integration: Unified CRM and DMS systems for live tracking of bookings, payouts, and achievement rates. ‍
• Approval Workflow: Automated validation and payout disbursals to minimize manual errors. ‍
• Performance Insights; Real-time analytics dashboards provided full transparency to regional heads.

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The Solution

Xoxoday delivered a high-precision incentive automation ecosystem designed to match the brand’s expectations of excellence, scalability, and transparency.

• Automated 90% of incentive logic: All incentive rules—from performance multipliers and quarterly bonuses to product-specific rewards—were configured into Compass. This removed manual intervention and ensured 99.9 percent calculation accuracy.

• Gamified dashboards boosted daily motivation: Sales reps received personalized dashboards showing daily earnings, streaks, achievement percentages, and ongoing contest positions. This visibility created healthy competition and increased participation.

• Unified incentive management across 33 dealerships: Xoxoday integrated SAP, Oracle Finance, and the DMS into one system, allowing regional heads and franchise owners to access consistent real-time data on KPI performance and payouts.

• Transparent approval workflow: Automated validation flows ensured compliance while eliminating multi-level delays. Approvals moved digitally, cutting payout turnaround time by 75 percent.

• Multi-tier incentive design: Quarterly performance bonuses, collaboration-based rewards, new model launch incentives, and EV-specific schemes were rolled out inside Compass without dependency on spreadsheets or manual calculations.

• Scalable incentive architecture: The system was built to adjust instantly to new models, territory reorganizations, and campaign logic — making it future-ready for launches and expansions.

• Data-driven insights for leadership: Regional sales directors received detailed reports on franchise performance, payout distribution, and incentive ROI, enabling proactive decision-making and coaching.

Together, these capabilities transformed incentive operations into a seamless, data-driven, and highly engaging experience for all stakeholders.

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Impact

• 90% automation of incentive and payout processes.

• 99.9% accuracy in commission calculations.

• 75% faster payout turnaround across 33 dealerships.

• 40% reduction in payment disputes.

• 25% improvement in sales productivity.

• 80% reduction in manual reporting and validation effort.

• 85% user satisfaction rate within the first three months.

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Conclusion

Partnering with Xoxoday helped the German luxury automobile brand transform its incentive ecosystem into a model of precision, speed, and transparency — mirroring its own product philosophy.

The platform brought consistency and automation to incentive management, enabling sales teams to focus on performance rather than process.
With gamified dashboards, real-time communication, and instant payouts, sales morale surged, operational efficiency improved, and leadership gained complete visibility into performance metrics across regions.

Within months, Compass became an integral part of the brand’s sales culture — driving trust, transparency, and growth across every dealership.