Customer Story

Challenges

Before implementing Xoxoday, the organization struggled with inconsistent recognition practices across countries and departments. Employees felt unseen, HR teams were buried in manual work, and leaders lacked clarity on what was actually driving engagement and performance. The company needed a transparent, automated, and multilingual platform that could unify recognition experiences for a 22,000-employee workforce.

Key challenges included:

• Inconsistent recognition: Different departments used different tools and processes, creating a sense of unfairness.
• Manual processes: Paper-based nominations and HR-driven validations caused long delays.
• Limited visibility: No single platform to measure participation, track recognitions, or assess engagement.
• Employee disengagement: Delayed or inconsistent recognition lowered motivation and increased attrition risk.
• Lack of analytics: Leadership lacked insights into which programs were truly driving performance and culture alignment.

Personas Involved

• Frontline employees: Sales, operations, customer service, and support teams across branches.
• HR administrators: Managed nominations, approvals, and recognition workflows.
• Business heads & department leaders: Drove adoption and led performance-linked recognition.
• Regional leadership teams: Monitored program reach, participation, and cultural alignment across Saudi Arabia, UAE, and Bahrain.
• IT & HRMS teams: Integrated Xoxoday with HRMS, payroll, and communication systems.
• Employee engagement teams: Designed campaigns and oversaw reward strategy.

Platform Setting & Implementation

The company partnered with Xoxoday to create a centralized, automated recognition ecosystem tailored to a multi-country workforce. The implementation was structured phase-wise to ensure alignment, scalability, and fast adoption across regions.

1. System integration: Connected Xoxoday to HRMS, payroll, and communication tools for real-time syncing of employee data, milestones, and KPIs.
2. Multi-language enablement: Rolled out Arabic and English versions for accessibility across Saudi Arabia, UAE, and Bahrain.
3. Department-wise configuration: Created customized workflows for Sales, Operations, Risk, and Corporate teams, aligned with their KPIs.
4. Governance framework: Built a standardized approval and budgeting structure to ensure transparency and equitable recognition.
5. Leadership & admin training: Up-skilled HR and department heads to run campaigns and manage recognition independently.
6. Social recognition feed: Launched a unified feed highlighting achievements across the organization to drive visibility and peer appreciation.
7. Real-time analytics: Enabled dashboards showing recognition frequency, participation, and cross-department engagement trends.
8. Phased rollout: Rolled out across three countries within eight weeks, achieving 100% adoption in the first quarter for 22,000+ employees.

The Solution

After unifying data systems and creating transparent governance, Xoxoday enabled the fintech to shift from fragmented recognition practices to a seamless, automated, culture-building program.
Employees received a familiar, multilingual, mobile-friendly experience, while leaders gained deep insights into how recognition influenced performance and culture.

Key elements of the solution included:

1. Centralized recognition framework: Unified workflows replaced manual nominations with automated approvals and category-based rewards.
2. Real-time appreciation: Enabled instant peer-to-peer and leadership recognition via social feeds and chat integrations.
3. Personalized rewards: Provided a global and local catalog of gift cards, experiences, and merchandise from 10,000+ brands.
4. Workflow automation: Automated recognition for tenure, KPIs, performance milestones, and service achievements.
5. Data-driven insights: Dashboards analyzed recognition frequency, team participation, and links between engagement and productivity.
6. Inclusive platform access: Enabled equal access for frontline, hybrid, and support staff in both Arabic and English.
7. Recognition campaigns: Introduced quarterly “Celebrate Excellence” campaigns spotlighting sales, operations, and compliance achievers.
8. Leadership integration: Empowered leaders to initiate recognition moments, amplifying cultural alignment across departments.

Impact

• Engagement impact: 4-point lift in employee Net Promoter Score (eNPS) within 12 months.
• Operational efficiency: 65% lower HR workload due to automated workflows.
• Recognition participation: 65% repeat participation across recognition programs.
• Reward redemption: 91% redemption rate with highly personalized reward options.
• Productivity growth: 20% increase in productivity in high-recognition departments.
• Leadership adoption: Leadership-led recognition increased 5× across all regions.

Data Points

• 22,000+ employees onboarded across Saudi Arabia, UAE, and Bahrain
• 30% improvement in fairness and inclusivity perception
• 5× rise in leader-initiated recognition moments
• 91% reward redemption rate
• Multilingual rollout: English + Arabic

Why Xoxoday

The organization chose Xoxoday for its ability to deliver a multilingual, enterprise-scale recognition experience with deep HRMS integration and advanced analytics. Competing systems lacked localized rewards, real-time automation, and robust engagement measurement. Xoxoday’s BFSI expertise and scalability ensured strong cultural adoption across all regions.

Conclusion

By implementing Xoxoday, the fintech unified its recognition ecosystem, increased transparency, and built a culture of appreciation at scale. Employees gained equal access to timely recognition, leaders received actionable insights, and HR teams eliminated manual effort. In just six months, the company created a recognition-driven culture that strengthened motivation, productivity, and retention across its Middle East operations.