Challenges

Before implementing Xoxoday, the procurement and distribution of rewards for panel members and survey participants were done manually, leading to logistical and operational challenges. With thousands of surveys being conducted regularly, there was a desperate need for a streamlined and automated incentive system. Additionally, privacy was a concern as they had to disclose panel members' details with vendors. They also faced difficulties in calculating analytics and reporting on reward redemption patterns.

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Solution

Nielsen implemented Xoxoday’s Rewards API  to automate the reward distribution process, incentivize panelists, and manage rewards in a single dashboard while ensuring seamless integration with their existing system:

• After survey completion, an automated voucher was distributed to the panelist, allowing them to choose from a vast catalog covering 100+ countries.
• By not sharing panel members' details with any third party, Nielsen could keep their data safe.
• Researchers and business teams could better utilize their bandwidth by focusing on core tasks, leaving procurement and distribution to Xoxoday.
• Nielsen adapted to the post-COVID world with instant rewards for online participants and implemented the gifting solution within days without inconveniencing existing processes.

Xoxoday provided developer APIs with web services that allowed Nielsen to integrate and sell gift cards and e-gift cards on their websites and mobile applications. End-users could browse, select, and purchase vouchers using reward points or payment gateways, with detailed reporting and analytics available on a single intuitive dashboard. The API integration improved the user experience for survey participants, reducing the time taken to fill out surveys.

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Results

With Xoxoday, Nielsen achieved the following:

• Instant delivery of rewards across devices through emails and SMS with encrypted voucher codes.
• Access to a rich international catalog of 21,000+ experiences, gift vouchers, and products for panelists.
• Dedicated customer support team and account manager for seamless service, onboarding, and post-sales support.
• Easy integration with simple onboarding steps.
• Delivered more than 700 rewards in just 45 days.
• Implemented rewards in 2 more panel programs within one month of launch.

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What’s next?

Nielsen can further leverage Xoxoday's capabilities to streamline and enhance their incentive programs for panel members and survey participants, ensuring a seamless and automated reward distribution process while maintaining data privacy and security.