Customer Story

Challenges

The company managed one of the largest field salesforces across India and Southeast Asia, but its legacy incentive system could not keep pace with the complexity of multiple channels, frequent scheme changes and model-specific targets.

• Fragmented regional payout processes: Each market—India, Indonesia and Thailand—used its own spreadsheets and reporting templates, leading to mismatched calculations and long reconciliation cycles.

• Unpredictable incentive timelines: Sales reps often received payouts weeks late due to manual approvals and inconsistent data entries. This created frustration, mistrust and declining morale.

• No real-time visibility for reps: Executives had no dashboard to check quota progress, earnings potential or scheme eligibility. Targets felt abstract, affecting motivation and accountability.

• Low engagement due to lack of recognition: With no gamification or instant visibility, sales teams felt disconnected from ongoing campaigns. Mid-tier performers remained disengaged because they couldn’t see their standing relative to peers.

• High attrition in frontline roles: New hires found it difficult to understand payouts because communication around incentives was unclear. This contributed to turnover, especially during peak sales cycles.

• Siloed reporting across 600 dealerships: Leadership teams lacked consolidated insights into performance across cities, dealership clusters and product lines. This slowed forecasting and decision-making.

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Personas Involved

• Regional Sales Heads

• Field Sales Executives & Area Managers

• Finance & HR Payout Teams

• Dealer Network Managers

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Platform Setting & Implementation

The brand deployed Xoxoday to automate its incentive management system and gamify performance engagement. The program went live in nine weeks across all regional sales units.

• Integrations: Salesforce CRM, SAP, and Dealer Management System

• Currency: Points-to-cash model integrated with Plum Marketplace

• Coverage: 600+ dealerships, 12,000+ sales users

To manage its multi-country workforce effectively, the company needed a scalable incentive system powered by real-time data and automated logic. The implementation centered on activating dashboards, payout flows, and gamified programs across all regions and dealerships.

• ‍Migration: Shifted from manual reporting to automated, real-time payout calculations. ‍
• Gamified dashboards: Introduced live leaderboards with team milestones and daily quota tracking. ‍
• Smart nudges: Automated reminders for reps nearing targets increased visibility and focus. ‍
• Contest engine: Monthly “Drive to Win” and “Top Gear Challenge” campaigns drove competitiveness. ‍
• Analytics: Regional heads accessed branch-wise reports to identify top-performing cohorts.

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The Solution

Xoxoday delivered a unified, gamified and automated incentive ecosystem that transformed how the automobile brand motivated its 12,000+ salesforce across three countries.

• Automated commission engine: Incentives were linked directly to verified sales closures from Salesforce CRM and validated through the DMS. This ensured accurate, real-time calculation of earnings without human intervention.

• Performance visibility for all reps: Daily dashboards displayed quota progress, achievement percentages, projected earnings and missed opportunities. This transparency helped sales executives prioritize actions and close gaps faster.

• Gamified contest framework: “Drive to Win,” “Top Gear Challenge” and “Speed Sales” created excitement throughout the month. Model-specific challenges helped accelerate the adoption of new product launches.

• Smart nudges and notifications: Automated nudges sent via SMS, WhatsApp and in-app alerts reminded reps when they were close to targets or needed to update CRM entries. This increased target completion and improved CRM hygiene.

• Instant incentive disbursal: Payouts were transferred instantly to Plum wallets as soon as sales data was validated. Fast payouts strengthened trust and improved retention.

• Advanced manager dashboards: Regional sales heads and area managers accessed detailed reports on territory performance, rep-level progress, contest standings and scheme participation, enabling faster decision-making and coaching.

• Unified Multiregion reporting: Xoxoday consolidated performance data across India, Indonesia and Thailand into a single analytics view, giving leadership unprecedented clarity on productivity and regional trends.

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Impact

• 50% increase in sales productivity across retail channels.

• 90% faster payout turnaround.

• 82% participation rate in incentive programs.

• 45% reduction in sales attrition.

• 15% growth in overall monthly bookings.

• 12% higher dealer satisfaction due to transparent reporting.

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Conclusion

The integration of Xoxoday redefined how the automobile brand motivated its salesforce. Transparent dashboards, gamified contests, and real-time earnings tracking turned static incentive structures into dynamic performance drivers. The result—a motivated, data-driven sales ecosystem that sold faster, earned faster, and stayed longer.