Customer Story

Challenges

The bank’s sales teams faced issues in aligning performance metrics to payout structures, causing errors and delayed incentives. Manual tracking systems lacked transparency and failed to recognize top performers promptly.

• Inaccurate Commission Calculations: Complex slabs for AUM, SIP, and cross-sell ratios caused frequent miscalculations.

• Delayed Incentive Disbursements: Payout cycles extended up to 20 days after closure, impacting RM motivation.

• Fragmented Tools: Data from CRM, fund systems, and HRMS weren’t unified, creating reporting delays.

• Lack of Visibility: Managers couldn’t access real-time updates on sales performance or AUM growth.

• Low Motivation: Manual approvals and unclear targets reduced competitiveness among sales teams.

Personas Involved

• Relationship Managers (RMs) & Portfolio Managers (PMs): Responsible for AUM growth, SIP sales, and renewals.

• Sales Heads & Regional Managers: Oversaw team targets and incentive cycles.

• Finance & Compliance Teams: Validated commissions and ensured adherence to regulatory payout structures.

The Solution

Xoxoday transformed the incentive landscape with full automation and real-time visibility.

1. AI-powered Commission Accuracy:

• Automated all incentive calculations for AUM-based and SIP-linked targets.
• Removed manual data intervention by introducing dynamic validation logic and slab-based automation.

2. Instant Payout Processing:

• Integrated Compass with the bank’s HRMS for seamless payout disbursals.
• Reduced payout release cycles from 10–20 days to under 48 hours.

3. Transparent Earnings Dashboard:

• RMs could view pending, approved, and disbursed commissions through live dashboards.
• Managers gained visibility into team-level performance by product and region.

4. Performance Gamification:

• Introduced leaderboards by product category (SIP, ELSS, Insurance).
• Rewarded top performers with instant vouchers and recognition badges.

5. Managerial Oversight:

• Regional heads accessed branch-wise dashboards to review AUM movement and payout progress.
• Early detection of underperforming branches allowed faster intervention.

Impact

• ‍Commission Accuracy: Improved by 95%, reducing calculation errors to near zero ‍
• Payout Speed: Payout cycles became 90% faster, releasing within 48 hours ‍
• Advisor Satisfaction: 88% of sales reps rated payouts as transparent and timely ‍
• Operational Efficiency: Manual reconciliation effort reduced by 75% ‍
• Managerial Visibility: Real-time reporting enabled sharper performance tracking

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Conclusion

With Xoxoday, the bank transformed its manual, error-prone incentive workflows into a fully automated system that prioritized speed and transparency.  

Real-time dashboards, automated payout triggers, and gamified visibility created a more motivated sales force, improving performance and strengthening accountability across branches.

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