The Challenge

The company lacked a formal recognition framework, resulting in ad-hoc and inconsistent appreciation practices. Managing engagement across 33 branches with varying digital literacy levels made adoption challenging. Initial platform engagement was low, with only 20–30% employee logins. HR teams relied on manual processes with no real-time visibility into participation, budgets, or engagement trends, leading to uneven employee experience and limited cultural alignment across regions.

The Solution

Xoxoday Empuls was implemented as a centralized, digital Rewards & Recognition platform to standardize and scale employee appreciation across the organization. With seamless Microsoft Teams integration, a simple point-based reward structure, and strong gamification elements, Empuls enabled easy adoption for both white- and blue-collar employees. Leadership participation, social recognition feeds, and automated milestone celebrations helped embed recognition into everyday workflows while providing HR and managers with real-time analytics and budget control.

Program Inputs & Design

• Platform Deployment: Empuls rolled out across 33 branches
• Primary Integration: Microsoft Teams
• Currency Model: 1 Point = 1 INR
• Recognition Programs:
  • Cheers to Peers: Monthly peer-to-peer recognition (50 points/employee)
  • Spot Awards: Manager-led instant awards (250–500 points)
  • LinkedIn Hero Award: Structured nomination-based recognition
  • Automated Milestones: Birthdays and work anniversaries
  • Monthly Monetary Awards: Region- and department-specific
• Engagement Features: Social intranet, leaderboards, wall of fame
• Redemption Options: Gift cards, vouchers, health & wellness rewards
• Support Model: Dedicated CSM-led onboarding, training modules, and phased rollout

Outcomes & Impact

Engagement Metrics

• Login rate increased from 20–30% to 100%
• Active users grew from 25% to 65%
• Monthly Active Users (MAU): 762 employees
• Overall engagement rate reached 63.1%

Recognition & Cultural Impact

• Strong peer-to-peer recognition adoption across regions
• Increased spot award usage and manager participation
• Significant engagement growth in Gujarat and Chennai
• Improved cross-regional collaboration and visibility

Operational & HR Impact

• Automated recognition and milestone celebrations reduced manual effort
• Real-time dashboards enabled better budget control and reporting
• HR evolved from an administrative function to a strategic culture driver
• Senior leadership participation reinforced recognition as a core value

Conclusion

By implementing Xoxoday Empuls as its first formal Rewards & Recognition platform, the organization successfully transitioned from fragmented, manual recognition practices to a unified, scalable, and highly engaging culture of appreciation across 33 manufacturing branches. The program delivered measurable gains in adoption and engagement while empowering HR with data-driven insights and managers with easy-to-use recognition tools. More importantly, Empuls helped embed recognition into everyday work—ensuring employees across roles and regions feel valued, connected, and motivated—proving that even complex, distributed manufacturing environments can build strong, people-first cultures at scale.

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