Customer Story

Challenges

As the company continued to scale, the HR and leadership teams realized their recognition efforts were fragmented and inconsistent across locations. Employees were not experiencing recognition the same way, and the lack of structure made it difficult to measure impact, drive adoption, or align rewards with performance outcomes.

• Manual reward distribution: HR processed recognition budgets and approvals through spreadsheets, leading to delays and errors.
• Lack of data visibility: There was no unified system to track engagement trends, redemption patterns, or ROI from reward spending.
• Uneven platform adoption: Advisors and operations staff rarely engaged with the old intranet-based reward tools, limiting program reach.
• Limited recognition frequency: Recognition happened mainly during quarterly reviews, leaving everyday achievements overlooked.
• No link between performance and rewards: Success in compliance, AUM growth, or client service excellence wasn’t consistently acknowledged or rewarded.

Personas Involved

• Portfolio operations teams: Handled client onboarding, KYC checks, and reconciliation tasks.
• Customer service and HR teams: Led platform usage, communication, and reward distribution.
• Leadership teams: Used analytics dashboards for performance insights and budget optimization.

Platform Setting & Implementation

The firm deployed Xoxoday’s employee engagement platform + Marketplace to build a unified, automated, and scalable recognition ecosystem.

• ‍Integration Scope: Integrated with HRMS (Darwinbox), CRM, and internal Slack channels. ‍
• Automation Setup: Reward workflows triggered by performance KPIs and HR events (birthdays, anniversaries, milestones). ‍
• Engagement Gamification: Added badges, team challenges, and progress leaderboards to keep engagement continuous. ‍
• Reward Orchestration: Configured digital wallets with instant redemption and automated approvals. ‍
• Analytics & Insights: Dashboards tracked ROI, redemption rate, and engagement activity by department.

The Solution

The organization needed a streamlined, measurable, and automated recognition program that would engage employees daily and reduce HR workload. Xoxoday implemented a structured reward management system that aligned recognition with performance outcomes, boosted platform adoption, and enabled data-backed decision-making for leadership teams.

• Automated reward workflows: All reward requests, approvals, and disbursements moved to automated workflows, reducing HR dependency. Department heads could issue instant rewards using pre-approved templates and budgets.
• High platform adoption: Gamified onboarding with department-specific challenges drove strong participation. Within the first quarter, monthly active usage reached 98% across the workforce.
• Performance-linked recognition: Rewards were tied to milestones such as meeting AUM targets, zero audit flags, and SLA adherence. Employees could track milestones, rewards, and leaderboard positions directly within the Empuls app.
• ROI tracking and analytics: Analytics dashboards showed total reward value issued, redemption trends, and engagement improvements. Leadership teams used insights to optimize budgets and maximize program impact.

Impact

• 60% reduction in manual HR workload
• 98% monthly active usage across 2,500 employees
• ₹120 Cr+ reward value issued with 75%+ redemption rate
• 68% improvement in overall engagement scores
• 18% drop in employee attrition within nine months

Conclusion

The company successfully shifted to a transparent, self-sustaining, and data-driven recognition model powered by Xoxoday Empuls and Marketplace. With 98% active usage, strong ROI visibility, and a 60% reduction in HR effort, the organization transformed recognition into a measurable business advantage—strengthening engagement, motivation, and long-term retention.