The Challenge

The company faced reward fatigue and low emotional engagement from traditional transactional programs. Static catalogues, fixed pricing, and limited redemption mechanics restricted flexibility and aspirational engagement, while high operational overhead and strict compliance requirements made scaling across APAC markets complex and resource-intensive.

• Transactional reward fatigue limited emotional engagement and brand differentiation

• Static catalogues and fixed pricing restricted tier flexibility and promotional agility

• High operational overhead in managing partners, fulfilment, and localization across APAC

• Limited redemption mechanics, restricting aspiration-led engagement (e.g., auctions, raffles)

• Strict integration, security, and compliance requirements for enterprise-scale deployment

The Solution

Xoxoday was deployed as the experiential rewards orchestration layer, enabling both Always-On loyalty and high-impact promotional campaigns through a single, API-driven platform.

‍1. Experiential Rewards Catalogue Strategy

Always-On Catalogue

• Continuous, experience-led catalogue across travel, dining, entertainment, wellness, and lifestyle

• Dynamic pricing models:

• Points-only

• Points + cash

• Tier-linked access thresholds and exclusive unlocks

• Automated seasonal multipliers and catalogue refresh cycles

Promotional Catalogue

High-value redemptions via:

• Points-based raffles

• Auctions for premium experiences

• Mechanic-based entries tied to purchases, milestones, or challenges

• Configurable rotation cadence during peak campaign periods

2. Regional Coverage & Localization

• Full experiential coverage across Asia Phase 1 markets

• Market-specific partnerships mapped to passion pillars

• Local language, currency, tax, and fulfilment compliance

• Scalable roadmap for EU, US, and Canada expansion

3. Advanced Redemption Mechanics

Ability to assign different point values for the same experience based on:

• Customer tier

• Campaign vs Always-On context

• Market-specific pricing logic

• Real-time pricing rule application during live campaigns

4. Operationalization & Fulfilment Excellence

End-to-end fulfilment managed by Xoxoday:

• Experience bookings and confirmations

• Modifications, cancellations, and customer support

• Centralized partner onboarding and catalogue management

• Defined SLAs by experience type and geography

• Reduced dependency on internal regional operations teams

5. Integration, Security & Compliance

API-first integration with the existing loyalty stack for:

• Real-time balance validation

• Eligibility-based catalogue visibility

• Instant redemption confirmation

Enterprise-grade compliance:

• ISO 27001

• SOC 2 (where applicable)

• PCI DSS for payment flows

• GDPR and regional PDPA compliance

• Flexible deployment models: standard and fast-track

6. Gamified Engagement

Gamified mechanics:

• Challenges, milestones ad streaks
• Leaderboards and tier progressions
• Progress bars

Always-On engagement:

• Tier visibility
• Milestone unlocks

Promotional engagement:

• Limited-time bonuses
• Cultural calendar tie-ins

7. Data, Reporting & Optimization

Central analytics dashboard with:

• Daily / weekly / monthly views
• Redemption by market, tier, and experience type

Self-serve exports and API access Test-and-learn framework:

• Dynamic point pricing optimization
• Catalogue performance tuning based on uptake and satisfaction

Results & Impact

• 2.8× increase in experiential reward redemptions, driven by dynamic pricing and promotional drops

• 41% higher engagement among top-tier customers, attributed to auctions, raffles, and exclusive experiences

• 35% uplift in repeat purchase frequency among loyalty members exposed to experiential rewards

• 52% reduction in campaign launch time, enabling faster activation during peak fuel and retail seasons

• 48% lower operational effort for reward fulfilment and partner management

• 92% fulfilment SLA adherence across all APAC markets

Key Program Metrics

• 1.2M+ experiential redemptions processed across Always-On and Promotional catalogues

• 85%+ redemption satisfaction score across travel, dining, and lifestyle experiences

• 60+ experiential partners activated across Asia Phase 1 markets

• <24-hour average reward confirmation time for digital and voucher-based experiences

Conclusion

Xoxoday enabled the company to move beyond traditional fuel-based rewards, delivering experience-driven engagement at scale. By leveraging dynamic catalogues, gamified mechanics, and seamless fulfilment, the organization achieved higher engagement, faster campaign launches, and operational efficiency across APAC.

Xoxoday's flexible, API-driven platform demonstrates how experiential rewards can transform customer interactions in the Oil and Energy sector, creating measurable business impact and setting a new standard for enterprise-scale reward programs.

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