Herausforderungen

For a rapidly scaling consumer goods company, building a consistent culture of appreciation was becoming difficult. Recognition was fragmented, celebrations were inconsistent, and perks were scattered across teams. Manual gifting, limited visibility, and lack of real-time engagement insights made it hard to keep employees motivated across locations and roles.

• Inconsistent employee recognition across teams and sites: Appreciation varied widely, reducing fairness and employee morale.
• Lack of structured engagement across hybrid and field teams: Remote and factory teams felt disconnected from company culture.
• Manual, time-consuming rewards and gifting processes: HR struggled to manage birthdays, milestones, and monthly awards.
• Scattered employee perks and low utilization: Employees found it difficult to access or redeem company benefits.
• Limited insights into engagement and well-being: No centralized dashboard to understand sentiment or cultural gaps.

Personas Involved

• Employees: Receive recognition, claim rewards, access perks, participate in engagement activities, and celebrate milestones through Empuls.
• HR & People Teams: Manage recognition programs, perks, benefits, gifting, milestones, and engagement insights.
• Team Leads & Managers: Recognize employees, run team celebrations, and monitor participation.
• Communication & Culture Teams: Facilitate engagement campaigns, communication drives, and organization-wide activities.
• Finance Teams: Validate reward budgets, manage payouts, and ensure compliance.
• Program Admin / Super Admin: Govern permissions, configure workflows, manage integrations, and maintain program consistency.

The Solution

Xoxoday Empuls helped the company replace fragmented recognition efforts with a unified, automated employee engagement system. By combining real-time appreciation, milestone celebrations, perks, digital rewards, and pulse surveys, the platform strengthened connection across offices, factories, and field teams.  

Seamless integrations with HRMS, communication tools, payroll, and SSO enabled instant triggers and reduced manual work—creating a consistent, meaningful experience for every employee.

• Employee recognition & rewards hub with Empuls: Xoxoday Empuls unified recognition across offices, factories, and field teams through an integrated platform that automated rewards, celebrations, and real-time appreciation—creating a consistent culture of gratitude.
• Employee engagement platform for hybrid teams: Using Xoxoday Empuls, the company launched digital engagement challenges, recognition walls, and pulse surveys that connected employees across regions and fostered collaboration and belonging.
• Integrated perks & benefits hub: Xoxoday Empuls consolidated health, wellness, lifestyle perks, and employee benefits into a single digital wallet, making it easy for employees to discover and redeem offerings—improving satisfaction and utilization.
• Milestone celebration automation: With HRMS integration, Xoxoday Empuls automatically celebrated anniversaries, birthdays, and achievements with personalized messages and curated rewards—making every moment memorable.
• Automated employee gifting at scale: The company used Empuls gifting automation to deliver digital and physical gifts across regions, reducing HR workload while maintaining consistent and meaningful appreciation.
• Engagement insights & employee sentiment dashboard: Empuls provided HR and managers with real-time visibility into participation, engagement levels, recognition trends, and sentiment scores—allowing early interventions and continuous improvement.

Impact

• 37% increase in recognition frequency, supported by automated and peer-driven appreciation. ‍
• 52% higher engagement participation across hybrid and field teams through digital activities and surveys. ‍
• 44% improvement in perk utilization, driven by a unified benefits hub. ‍
• 29% faster delivery of employee gifts, enabled by gifting automation. ‍
• 33% increase in employee satisfaction scores, reflecting stronger sense of value and belonging. ‍
• PHP 18.4 million in automated employee rewards and gifts processed in one year, improving consistency and reducing HR workload.

Conclusion

By deploying Xoxoday Empuls, the consumer goods company transformed its employee experience with consistent recognition, curated celebrations, and seamless perks access.  

Automated workflows, integrated communication channels, and deep engagement insights strengthened organizational culture and enhanced motivation across teams. With Empuls, the company built a connected, appreciative, and high-performing workforce across the Philippines.