INDUSTRY

Market Research

Turn insights into impact by rewarding participation, building trust, and driving stronger engagement with Xoxoday.

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Trusted by leading global research firms, insights consultancies, and data intelligence companies

Tailored programs for every Market Research industry

Market research powers smarter decisions through surveys, panels, analytics, and insights. With Xoxoday, rewards and incentives drive higher participation, strengthen data quality, and build lasting engagement across every stakeholder.

Survey Polling

Competitive Survey

Panel Management Services

Consumer Insights & Analytics

Participants Loyalty Programs

Design programs that encourage consistent participation across the respondent journey. Use instant participant reward in market research or point-based models to motivate survey completion, increase response rates, and foster long-term trust with participants.

01

Sign-up completed

Get 100 points or a $5 voucher

02

Referral joined

Both referrer and referee earn 200 points

03

First survey completed

Get 150 points or a coffee voucher

04

Profile verified

Earn 100 bonus points

05

3 consecutive surveys completed

Unlock 300 points or a movie voucher

06

5-day streak

Get $10 coffee voucher or 250 points

07

12 months active participation

Get tier upgrade + exclusive rewards

08

50 completed surveys

Unlock premium reward

Stories of what actually works

survey response rate

Ottum Research achieved a 5× increase in response rates by integrating automated digital rewards into surveys.

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operational efficiency

Automating survey rewards saved 12+ hours of manual effort per campaign, reducing admin overhead.

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cost savings

Value-based pricing cut $1,000 in campaign costs, improving ROI on survey programs.

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integration power

Seamless SurveyMonkey integration enabled instant $20 Amazon gift card rewards, boosting completion rates.

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user SATISFACTION

Instant digital delivery created a frictionless redemption experience, delighting respondents across geographies.

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SCALABILITY

Ottum scaled reward campaigns across research projects, ensuring consistency, speed, and measurable impact.

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Workforce commission programs

Motivate research agents and recruiters with structured incentive programs. Drive higher-quality lead conversions, reward milestone achievements, and ensure ethical engagement with zero-breach incentives and transparent payouts.

01

01. Agent Onboarded‍

100 points or $10 voucher for first recruit

02

02. Compliance Clear

Sales manager spotlight or 1000 points

03

Lead Conversion Bonus‍

200 points or $20 gift card per qualified respondent

04

Weekly Lift

750 points for week-over-week conversion growth

05

Instant Validation Payout

Automatic reward release upon verified survey participation

06

Quick Payout Star

1,500 points for zero-delay transactions in a month

07

Trust Champion‍

Bonus 300 points for zero compliance breaches in a quarter

08

Ethical Recruiter Badge

Digital recognition and tier upgrade for continued compliance

09

Milestone Star‍

$100 voucher for 100 respondents onboarded

10

Loyalty Builder

Exclusive rewards for hitting 50/100/200 respondent milestones

Stories of what actually works

Program performance

An insights firm achieved 20% lower admin overheads with automated commission workflows.

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Sales conversions

Targeted commissions boosted agent recruitment conversions by 23% for a leading research firm.

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Cross-sell growth

A market research provider improved premium study cross-sell rates by 27% through milestone incentives.

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Agent retention

A global research company reduced agent attrition by 34% with transparent and instant payouts.

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Revenue per agent

A recruitment agency unlocked 31% higher revenue per agent using tiered commission models.

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Sales cycle acceleration

A panel management leader cut recruitment cycles by 18% with time-bound bonus campaigns.

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Sales Commission Automation

Empower research sales teams with automated commission structures and gamified performance nudges. Align incentives with sales goals, boost conversions through real-time engagement, and ensure transparency across every deal cycle.

01

First Deal Bonus

1,000 points for securing first client contract

02

Compliance Clear

500 points for error-free proposal documentation

03

Weekly Lift

750 points for surpassing previous week’s growth

04

Slab Bonus

2,000 points for achieving quarterly revenue slabs

05

Leaderboard Star

1,500 points for top-performing region

06

Contest Winner

2,500 points for monthly acquisition champion

07

Regional Champs

2,000 points for highest-performing region

08

Seasonal Sprint

1,000 points for exceeding targets during peak research seasons

09

Annual Topper

5,000 points for hitting yearly revenue goals

10

Retention Star

2,000 points for achieving 90%+ client renewal ratios

Stories of what actually works

Re-calculation & exception handling

A research provider reduced recalculation and exception handling by 90% using automated workflows.

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Calculation accuracy

A global insights firm achieved 98% fewer commission errors with real-time KPI scorecards.

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Data transformation

Unified data helped a market research company cut manual operations by 80% across teams.

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Incentive qualifiers

A leading research agency saw a 28% increase in incentive qualifiers with tiered payout models.

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Analytics & insights

A top research provider achieved 85% faster time-to-decision with real-time analytics dashboards.

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Automate sales plans

An insights firm reduced manual intervention in commission ops by 85% with automated workflows.

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Employee Rewards & Recognition

Recognize analysts, researchers, and support staff who ensure data accuracy and project delivery. Celebrate tenure, learning milestones, and wellness participation while creating a culture of instant recognition and collaboration.

01

Onboarding Completion

Finish induction and research tool training → Earn 200 points

02

Welcome Gift Bundle

Curated welcome kit or $15 voucher → Start your journey with recognition from day one

03

Milestone Tracker

10 research project contributions → Earn a $25 movie voucher

04

Gamified Recognition

Participate in knowledge-sharing or innovation challenges → 250 points for each achievement

05

Anniversary Perks

1 year of service → $100 voucher

06

Long Service Awards

5+ years with the company → 500 points / $100 credit

07

Spot Recognition

Instant $50 voucher / 500 points for impactful contributions in key projects

08

External Recognition

Acknowledgment from clients or partners → Featured on Wall of Fame / Special shoutout

Stories of what actually works

Manager nudges

Manager-led recognition boosted appreciation from 3 awards per quarter to 300+ recognitions in 6 months, building a culture of motivation.

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Unified platform

Centralized rewards and communication on Xoxoday created a 91.5% engagement reaction rate on townhall posts, strengthening connectedness.

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External recognition

Peer-to-peer recognition drove 300+ appreciations in 6 months, eliminating bias and empowering employees to celebrate each other’s success.

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Automation

Automating recognition workflows reduced HR and admin effort by 65%, freeing resources for strategic engagement.

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Employee surveys

Xoxoday R&R surveys achieved a 70% completion rate in just 7 days, amplifying employee voice and feedback.

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Long service awards

Automated long-service rewards at scale, helped celebrate tenure milestones, delighting employees and reinforcing loyalty.

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Seamless deployment & training

Xoxoday provides end-to-end support, from scoping and KPI definition to seamless deployment, launch, and ongoing monitoring with training.

WEEK 1

Program Scoping

Define objectives and KPIs specific to market research outcomes. Configure accrual rules for actions like survey completions, panel recruitment, study participation, or referral sign-ups.

WEEK 2

Integration &  Data Management

Integrate research data sources (survey tools, CRM, analytics platforms, respondent databases) into a unified system. Handle large respondent volumes securely, while maintaining compliance.

WEEK 3-5

Program Setup

Map program objectives to research workflows such as participant lifecycle, connector engagement, agent contributions, sales milestones, and employee recognition.

Launch & Go-Live

Deploy loyalty, rewards, or incentive programs tailored for survey respondents, connectors, agents, and employees with full support for adoption, monitoring, and adjustments. Ensure smooth transitions.

WEEK 6 ONWARDS

Training & Support

Provide ongoing training for admins, panel managers, sales teams, and connectors. Share collateral for campaign adoption, detailed performance reports, and dashboards for continuous optimization of research engagement programs.

PROGRAM CONSULTANTS

IMPLEMENTATION ENGINEERS

4-6 weeks

average go live time

6 - 8

average training sessions for admins  and users

38

average programs  per customer

12+

processes improved

200 GB

average data  processed per customer

REWARD MARKETPLACE

10M+ reward options from 175+ countries across 30+ categories

Security, privacy, and compliance at the forefront

Data protection is of utmost importance at Xoxoday, and we are committed to providing a safe, secure, and compliant ecosystem for enterprises with the highest standards of data security and privacy across storage, exchange, collection, and processing.

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Market Research

Participants Loyalty Programs

Stories of what actually works

Workforce commission programs

Stories of what actually works

Sales Commission Automation

Stories of what actually works

Employee Rewards & Recognition

Stories of what actually works

Strengthen relationships, performance, and engagement across your wealth ecosystem with Xoxoday’s integrated loyalty and reward solutions.

Seamless deployment & training

4-6 weeks

6 - 8

38

12+

200 GB

10M+ reward options from 175+ countries across 30+ categories

Security, privacy, and compliance at the forefront