Tantangan

As the company expanded across locations and functions, recognition efforts became fragmented and inconsistent. Managers relied on manual processes, and high-impact contributions—especially cross-functional work—often went unnoticed.

Key challenges included:

• Low cross-functional recognition: Collaboration between corporate, operations, and customer-facing teams lacked structured appreciation.
• Limited innovation participation: Employees had few incentives to submit improvement ideas for products, processes, sustainability, or customer experience.
• Retention risks across growing teams: Service milestones were celebrated inconsistently, reducing loyalty and long-term engagement.
• Culture reinforcement gaps: Values such as quality excellence, integrity, and customer focus needed stronger, visible reinforcement.
• Low wellness participation: Health screenings and wellness initiatives struggled to sustain engagement.
• Delayed recognition for exceptional work: Teams wanted faster, more frequent recognition for meaningful achievements.

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Personas involved

• Employees across functions: Recognized for collaboration, innovation, values-driven behavior, wellness participation, and business impact.

• People & Culture / HR Teams: Design recognition programs, manage service milestones, and track engagement and adoption.

• Managers & Department Heads: Deliver spot awards, nominate employees, and reinforce performance and culture outcomes.

• Innovation & Process Excellence Teams: Drive idea submissions and implementation pathways for improvements.

• Leadership & Business Heads: Promote values-based recognition and celebrate company-wide wins.

• Program Admin / Super Admin: Configure award programs, manage budgets, oversee integrations, and monitor dashboards and adoption metrics.

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The solution

The Eye Care company needed a unified and scalable way to recognize employees, reinforce values, and build a culture of innovation and wellness. Xoxoday Empuls brought automation, visibility, and real-time rewards to every part of the employee experience.

This shift replaced inconsistent recognition with a continuous, measurable recognition ecosystem supported by seamless integrations and instant fulfilment.

1. Peer-to-peer recognition for collaboration: Xoxoday Empuls enabled employees to recognize colleagues across teams for teamwork, problem-solving, and shared wins—strengthening cross-functional relationships and boosting morale.

2. Innovation submission rewards for continuous improvement: Employees were incentivized to submit ideas for new product enhancements, operational efficiencies, sustainability initiatives, and customer experience improvements—accelerating participation and ownership.

3. Service milestone celebrations for retention: Xoxoday Empuls automated service anniversary recognition with personalized rewards, ensuring consistent acknowledgment of tenure milestones across locations and departments.

4. Values-based recognition to reinforce culture: Quarterly and annual values awards celebrated employees demonstrating quality excellence, integrity, and customer focus—creating visible role models across the organization.

5. Wellness & health incentives to improve participation: The company rewarded employees for participating in wellness programs, health screenings, and fitness challenges—supporting healthier lifestyles and sustained productivity.

6. Spot award bonuses for immediate results: Managers used Xoxoday Empuls to deliver instant spot awards for exceptional outcomes, project completions, and “above and beyond” contributions—reinforcing high performance in real time.

7. Seamless integration with the enterprise ecosystem: Xoxoday Empuls integrated with Darwinbox, performance tools, Microsoft 365, LMS, wellness systems, SSO, and finance workflows—enabling automated triggers, centralized governance, and scalable reward fulfilment without manual overhead.

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Impact

• 2.7× increase in peer-to-peer recognition activity, improving collaboration across functions.
• 38% uplift in innovation submissions, accelerating operational and customer experience improvements.
• 31% improvement in employee retention, supported by consistent milestone recognition.
• 3× growth in values-based recognition participation, strengthening culture alignment.
• 44% increase in wellness program participation, improving overall employee well-being.
• INR 42 crore in automated rewards processed annually, improving transparency and speed.
• Higher manager adoption of real-time recognition, enabled by spot awards and streamlined workflows.

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Conclusion

By implementing Xoxoday Empuls, the Eye Care company transformed employee recognition across India—from fragmented appreciation to a structured, real-time culture of recognition, innovation, and wellness.

Through peer recognition, innovation rewards, milestone celebrations, values-based awards, wellness incentives, and manager-led spot recognition, Xoxoday Empuls helped the organization strengthen engagement, retain talent, and reinforce the behaviors that drive long-term healthcare excellence.

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