HealthKart, part of Bright LifeCare Pvt. Ltd., is committed to the mission of creating world-class health and wellness brands for consumers worldwide.
As one of their top fitness brands, HealthKart has over two million customers. Founded in 2011, it is an omnichannel marketplace for buying nutrition products online or from 100+ stores. The brand also provides diet counseling with a team of 200+ experts.
Amidst the pandemic in 2020, employees and organizations worldwide started working remotely due to the unprecedented shift to a virtual workforce. While everyone was still adjusting to the new normal, there were times when employees lacked the same level of energy or enthusiasm while working from home, and it was easy for employees to disengage from their job. This reduced employee engagement and impacted employee productivity.
Like many other organizations, Healthkart realized that one of the best ways to keep their remote employees engaged and boost their morale was by running an effective rewards program. They had to identify a platform that recognized employees for their contributions to the organization and encourage them with high-impact monetary rewards.
However, many of the current rewards and incentivizing solutions came with their challenges. And it was vital for them to come across a holistic solution that was also cost-effective.
Some of the direct benefits Healthkart wanted to reap from an employee recognition solution were :
They felt the need for an employee rewards platform that would help drive the sense of achievement and felicitate employees periodically on a common platform, motivating them intrinsically.
HealthKart felt that the onboarding team and account management team have been of great help throughout the process. HealthKart was associated with Xoxoday Plum to procure Xoxo vouchers, and the latter had always ensured timely service.
Here are some of the specific activities that HealthKart was able to incorporate for their workforce using Xoxoday Plum:
Employees rarely got stuck on the Link/ Portal. The platform is pretty user-friendly, with a step-by-step guide present on the helpdesk when it comes to using the Xoxoday portal.
Once the employee understood how to use the Xoxoday voucher and redeem it in other portals such as Amazon, it was an excellent experience for the end-user.
With 21,000+ options across 20+ categories, ranging from experiences, entertainment, dining to Amazon gift cards, employees can choose the reward of their choice.
Plum offered a feel-good factor and was a delight to employees. It allowed the employees to shop online from their device of choice, thus offering a good break from the monotony of work.
Recognizing and rewarding employees for their hard work was crucial in boosting engagement among all the other telecommuting facilities due to a virtual workforce. Employee recognition has now taken a digitized form, thanks to Xoxoday. The main goal was to incentivize continued productivity and dedication shown by the employees to keep them motivated and in high spirits.
HealthKart firmly believes that this partnership with Xoxoday has helped foster increased employee engagement during a tough time of need.
"I was awarded a Xoxo points voucher worth ₹1000 by my manager. I used it to purchase Amazon Vouchers. I liked the vast catalog that Plum offered, and also the redemption experience was delightful.
I am very thankful to my company & Xoxoday as they helped me make online purchases of groceries during lockdown once. This award has created a sense of excitement and helped me to put more effort into my tasks.
Thanks, team Xoxoday!"