What happens if a recipient ignores their reward? Does the budget get wasted?

No. Unclaimed rewards expire based on the window you set, typically 30, 60, or 90 days. Expired reward value is returned to your account balance automatically. You only pay for rewards that are actually redeemed.

Can we test a campaign with a small audience before rolling it out globally?

Yes. You can define a test segment, set a budget cap, and run a limited send before a full launch. Campaign logic, reward delivery, and redemption all behave identically in the test run.

Our legal team will ask: who is liable if a reward goes to the wrong person or a fraudulent referral slips through?

The platform flags and holds suspicious activity automatically, but approval decisions remain with your team. You control release of flagged rewards. Full audit logs with user, timestamp, and action are available for any dispute and your legal team can export these on demand.

Can recipients choose their own reward rather than receiving a fixed gift card?

Yes. The default experience gives recipients a choice from a curated catalog. You can restrict the catalog to specific categories, geographies, or price bands, or leave it fully open. Recipients redeem in their local currency without any action required from your side.

We work with an agency that manages our campaigns. Can they access the platform without seeing our financials?

Yes. Role-based access controls let you give agency users campaign-level access (build, launch, and report) without visibility into billing, account balance, or other programs running in the same account.

What if we need a reward type that’s not in the catalog, like a custom branded voucher or a product-specific incentive?

Custom reward options including branded vouchers, discount codes, and product credits can be added to your catalog. Raise it with your account team and it gets configured as a private catalog item visible only to your recipients.

Marketing

Run smarter marketing campaigns with rewards and loyalty

Acquire leads, increase customer engagement, grow referrals, collect feedback, reward advocates, and build loyalty programs from one platform trusted by global marketing teams.

Book a demo

The Problem

Where marketing reward programs fall short

Manual gifting workflows, restricted reward catalogs, and disconnected loyalty tools weaken campaign performance and create reporting blind spots for marketing leaders.

Manual reward delivery kills warm leads

Every hour between a demo request and a reward is a window for intent to drop. Most teams are still sending incentives by hand.

Low survey responses

NPS and feedback surveys without an incentive rarely cross single-digit response rates, leaving insight teams with thin, unreliable data.

Unclaimed referral rewards

Catalogs limited to one country leave international advocates with rewards they can’t redeem. Referral momentum stalls before it builds.

Disconnected loyalty tools

Points, vouchers, gamification, and analytics live in separate platforms. Customers see fragments; leadership can’t measure ROI cleanly.

The Playbook

Engage every audience that drives marketing performance

Reward-led programs for every marketing motion, from first touch to loyal advocate.

ABM & Demand Gen

Trigger demos, webinars, roundtables

Use Case · 1 of 8

Accelerate pipeline with reward-led engagement

Reward prospects for attending webinars, booking demos, joining executive roundtables, or completing qualification steps. Increase participation rates while helping sales engage warmer opportunities.

Freshworks grew active reward recipients by 560% across Middle East and APAC. Localized reward landing pages helped their field marketing team drive engagement across 19 currencies without any manual effort.

Customer Feedback

Voice of customer programs

Use Case · 2 of 8

Turn customer feedback into marketing intelligence

Reward surveys, interviews, NPS programs, product feedback, and customer research initiatives. Collect richer insights while increasing participation rates across every feedback program.

Incentivized surveys routinely hit 60%+ response rates, a 10× lift over unincentivized outreach.

Referral Programs

Trigger on signup, purchase, activation

Use Case · 3 of 8

Turn customers into a growth channel

Launch referral campaigns that reward customers after verified outcomes such as signups, purchases, or activations. Track referrals and automate reward fulfillment globally.

Referral programs on Xoxoday fire rewards automatically. No manual tracking, no missed payouts.

Customer Loyalty

Points, tiers, and memberships

Use Case · 4 of 8

Build loyalty that drives repeat business

Create tiered loyalty programs with points, rewards, milestone benefits, and exclusive experiences. Encourage repeat purchases and strengthen long-term customer relationships.

One platform powers every loyalty model: points, tiers, cashback, and paid memberships, all in one rule engine.

Promotions & Gamification

Scratch cards, spin-to-win, contests

Use Case · 5 of 8

Drive engagement through interactive campaigns

Run sweepstakes, contests, instant-win campaigns, and gamified experiences that increase participation, engagement, and campaign reach across channels.

Self-serve gamification that launches in minutes. No engineering ticket, no manual prize draw.

Reviews & Advocacy

Reviews, ratings, and testimonials

Use Case · 6 of 8

Generate social proof at scale

Reward customers for leaving reviews, sharing testimonials, participating in case studies, or becoming brand advocates. Increase trust, credibility, and buyer confidence across channels.

Reviews programs on Xoxoday see verified G2 and Capterra reviews land within the first week of launch.

Influencer & Affiliate Payouts

Instant payouts across 150+ countries

Use Case · 7 of 8

Scale creator and affiliate programs globally

Reward influencers, creators, affiliates, publishers, and brand advocates for content creation, referrals, sales, and campaign participation. Automate payouts and rewards without manual tracking or reconciliation.

Pay creators in 150+ countries in their preferred format the moment a milestone is hit. Zero wire-transfer delay.

Events & Webinars

Before, during, and after events

Use Case · 8 of 8

Increase attendance and event engagement

Reward registrations, attendance, booth visits, session participation, and post-event actions. Keep prospects engaged throughout the event journey and improve event ROI.

Native triggers for Zoom, Marketo, Outreach, and Salesloft. Bulk CSV or API delivery. Fully automated.

Use Case · 1 of 8 · ABM & Demand Gen

Accelerate pipeline with reward-led engagement

Reward prospects for attending webinars, booking demos, joining executive roundtables, or completing qualification steps. Increase participation rates while helping sales engage warmer opportunities.

Capabilities

The infrastructure behind every marketing rewards program you run

Connect to your martech stack in minutes. Run referrals, surveys, loyalty, and promotions from one platform your whole team can operate without raising a ticket.

Native integrations

Pre-built connectors for HubSpot, Salesforce, Marketo, Braze, Segment, Clevertap, and Zapier. Reward triggers fire automatically on CRM events, form fills, webinar attendance, and pipeline stage changes.

No-code campaign builder

Build reward workflows with point-and-click logic. Set triggers, eligibility rules, reward amounts, and expiry without writing a single line of code.

Global rewards catalog

10M+ rewards across gift cards, experiences, merchandise, travel, and more across 150+ countries. Recipients choose what they want, localized by currency and country automatically.

Referral & fraud controls

Reward referrers and friends only on confirmed conversions. Built-in duplicate detection, device fingerprinting, and velocity caps keep your referral budget clean.

Omnichannel reward delivery

Deliver rewards via email, SMS, WhatsApp, push, in-app, or QR code. Every touchpoint is fully branded with your logo, colors, and domain.

Built-in gamification

Lucky wheels, scratch cards, spin-to-win, and milestone unlocks deployable on any channel. Embed on your website or app with one line of code.

Audience segmentation & lifecycle triggers

Build segments from loyalty, transaction, and CRM data. Trigger campaigns automatically on behavior: first purchase, inactivity, anniversary, or churn signal.

Real-time analytics & attribution

Track redemptions, campaign ROI, referral conversions, and survey response lift in real time. Export to your BI tool or pull via API for full attribution.

Budget controls & approval workflows

Set campaign budgets, per-recipient caps, and team-level spending limits with approval workflows. Pre-fund accounts or run on invoice. Finance gets visibility, marketing keeps speed.

Customer Stories

Marketing campaigns that pay back

How real teams used Xoxoday to get more demos, more survey responses, and more loyal customers.

Sandeep John

Head of Field Marketing, SE Asia · Freshworks

ABM and Referrals · Middle East + APAC

I loved the vast catalog and the reward options within Xoxoday, especially in SE Asia, MENA, and India. The platform is self-served, quick to set up, and easy to use.

Our experience with Loyalife has been satisfactory overall. We look forward to further enhancing the platform, engaging more users, and leveraging its potential for improved service delivery.

Manaf Hussain

Associate Manager, Eastern Bank PLC

Banking & Finance

Switching from physical gifting to Xoxo Links drove a measurable lift in referral conversions. Three markets now run from one platform with full real-time visibility - speed and choice clearly matter to the people being rewarded.

Xero · Referral Program

UK · Australia · Singapore

Referrals · UK · AU · SG

Common Questions

Frequently asked questions

Yes. Each program runs independently with its own rules, budgets, and reporting. A referral campaign, an NPS survey incentive, and a loyalty program can all run in parallel from the same account without overlap in logic, spend, or member data.