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Marketing

The rewards and loyalty platform marketing needs

Xoxoday is the rewards and loyalty platform behind every marketing program. Run referrals, surveys, promotional contests, and loyalty from one place. Reach 100+ countries with 10M+ rewards your customers will actually use.

The Problem

Where marketing reward programs fall short

Manual gifting workflows, restricted reward catalogs, and disconnected loyalty tools weaken campaign performance and create reporting blind spots for marketing leaders.

Slow lead follow-up

Most teams send incentives manually. By the time the reward reaches the lead, intent has faded and the deal has cooled.

Low survey responses

NPS and feedback surveys without an incentive rarely cross single-digit response rates, leaving insight teams with thin, unreliable data.

Unclaimed referral rewards

Catalogs limited to one country leave international advocates with rewards they can’t redeem. Referral momentum stalls before it builds.

Disconnected loyalty tools

Points, vouchers, gamification, and analytics live in separate platforms. Customers see fragments; leadership can’t measure ROI cleanly.

The Playbook

A reward for every kind of marketing campaign

From the first lead capture to the hundredth repeat purchase, here are the six programs marketing teams run on Xoxoday. Scroll to see each one.

Lead Acquisition

Acquire qualified leads

Trigger a reward the second a lead books a demo, attends a webinar, or completes a content download. Recipients pick what they want from a localized catalog. Sales steps into a warm conversation, not a fulfillment task.

Referrals

Run referral programs

Launch a refer-a-friend program in minutes, no developer needed. Reward both the referrer and the friend, pay out only on confirmed conversions, and keep fraud out with built-in controls.

Loyalty

Run loyalty programs

Use a customizable rule engine to run tiers, points, paid memberships, or hybrid programs. Reach customers across web, app, store, and partner sites. Plug into your CRM and transaction systems through ready-to-use API libraries.

Customer Feedback

Collect customer feedback

Reward respondents for completing NPS, CSAT, product surveys, and reviews. Response rates rise from single digits to 60% or higher, and your brand keeps a consistent, positive presence in every feedback channel.

Promotions

Gamify your promotions

Deploy Lucky Wheels, Scratch-offs, spin-to-win, and milestone unlocks across web, app, email, SMS, and WhatsApp. Launch in minutes from a self-serve platform, and track engagement and ROI in real time with no manual prize draws.

Lifecycle

Personalize lifecycle campaigns

Build member segments from loyalty and transaction data. Run targeted multi-channel campaigns using customizable communication templates. Reactivate dormant customers and protect high-value relationships without blanket discounting.

Capabilities

Built for marketers. Easy for everyone

Plug in the tools you already use. Set up your first campaign in five minutes. Show the CFO the ROI by Friday.

Native integrations

Ready-made connections for HubSpot, Salesforce, Marketo, Braze, Segment, Zapier, and 250+ more. No developer needed for most setups.

Omnichannel delivery

Email, SMS, WhatsApp, push, in-app, or QR code. Every screen looks like your brand - your logo, your colors, your voice.

No-code campaign builder

Build campaigns with point-and-click tools. Add rules, tiers, and triggers without writing a line of code. Go live the same day.

Built-in gamification

Drop a lucky wheel, scratch card, or spin-to-win into any campaign. Embed on your website or app with one line of code.

Real-time analytics

Track redemptions, ROI, and customer journeys in real time. Send the data to your BI tool or pull it via API.

Global rewards catalog

Gift cards, experiences, merchandise, charity donations, travel, Amazon store, and more. Localized for every country and currency.

Customer Stories

Marketing campaigns that pay back

How real teams used Xoxoday to get more demos, more survey responses, and more loyal customers.

Freshworks

Sandeep John

Head of Field Marketing, SE Asia · Freshworks

ABM and Referrals · Middle East + APAC

I loved the vast catalog and the reward options within Xoxoday, especially in SE Asia, MENA, and India. The platform is self-served, quick to set up, and easy to use.
Eastern Bank PLC
Our experience with Loyalife has been satisfactory overall. We look forward to further enhancing the platform, engaging more users, and leveraging its potential for improved service delivery.

Manaf Hussain

Associate Manager, Eastern Bank PLC

Banking & Finance

Xero
Switching from physical gifting to Xoxo Links drove a measurable lift in referral conversions. Three markets now run from one platform with full real-time visibility - speed and choice clearly matter to the people being rewarded.

Xero · Referral Program

UK · Australia · Singapore

Referrals · UK · AU · SG

Common Questions

Frequently asked questions

Xoxoday is a single platform that runs your entire reward program - campaign rewards, refer-a-friend, surveys, contests, and full loyalty programs. One contract. One catalog. One report. No more juggling three vendors and stitching the data together yourself.