Not everyone works only for pay.
A whole broader set of things defines the purpose, makes people energized to come into work & deliver their creative best.
In industries such as FMCG, Technology enables employee connectivity, which is the first step in enablement. It also helps get the analytics going, knowing what's happening, what's working & what's not. The more real-time & predictive it is, the more they can deliver value. Companies like Mondelez believe in unlocking their employees' real growth potential, and rewards are an enabler in that.