Reach workers who do not use email
HR teams reach frontline employees on WhatsApp for milestone celebrations and reward delivery without needing corporate email addresses.
WhatsAppDeliver recognition and rewards
Deliver recognition and rewards
over WhatsApp
Connect Empuls and Plum with WhatsApp Business to reach frontline and field employees with reward links and recognition on their phones.
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What you can do
Four things you can do once WhatsApp is connected
WhatsApp Business reaches employees who do not use corporate email. Xoxoday adds recognition and reward delivery through the channel they already use.
Reach every employee where they are - on WhatsApp
- Recognition delivered as WhatsApp messages
- Recognition and reward notifications are delivered as WhatsApp messages to frontline and field teams who do not use corporate email.
- No app download needed for recipients
- Employees receive messages on the WhatsApp number they already use - no new app, no new account, no IT provisioning required.
Reward links delivered as WhatsApp messages
- Employees tap a link to claim their gift
- A reward link arrives as a WhatsApp message. The employee taps it, chooses from the catalog, and claims their gift - no Xoxoday login needed.
- Instant delivery, no delay
- Reward links are generated and sent the moment a milestone triggers - birthday, work anniversary, or manager award - without any manual step.
Recognition shoutouts that feel personal, not corporate
- Named, personalized messages for milestones
- Birthday and work anniversary messages include the employee's name and are crafted to feel personal, not like a system notification.
- Peer recognition delivered with warmth
- Recognition from a manager or peer arrives as a direct WhatsApp message, making the moment feel genuine and immediate.
Survey invitations and gift cards via WhatsApp Business
- Pulse surveys delivered at scale
- Pulse survey invitations are sent as WhatsApp messages using the WhatsApp Business API, reaching the entire frontline workforce at once.
- Incentive links attached to survey completion
- A gift link can be attached to survey completion, delivered automatically via WhatsApp when the employee submits their response.
Use cases
Who runs it, and what for
Three ways teams use WhatsApp to reach employees with Xoxoday.
Birthdays and anniversaries on the right channel
Automated milestone messages land on the employee's phone via WhatsApp - the channel they check all day - instead of an inbox they rarely open.
Instant reward redemption from any location
Field workers receive a reward link on their phone and redeem from any location with no app download or office visit required.
How it works
From milestone event to WhatsApp reward
Step 1
Connect WhatsApp Business API with Xoxoday
Link your approved WhatsApp Business account to Empuls or Plum from the admin panel. An approved WhatsApp Business account is required.
Step 2
Configure approved message templates
Set up WhatsApp Business API message templates for milestones, reward notifications, and survey invitations - all subject to WhatsApp template approval.
Step 3
Milestone events trigger WhatsApp messages
Birthdays, work anniversaries, manager awards, and survey invitations trigger WhatsApp messages automatically through the Business API.
Step 4
Employees receive reward links on their phones
The reward or recognition message arrives on the employee's WhatsApp. They tap the link to claim their gift from anywhere.
Setup
WhatsApp Business API. Connect and configure
Link your approved WhatsApp Business account to Xoxoday, set up your message templates, and milestone reward delivery begins automatically.
WhatsApp Business API integration - requires an approved WhatsApp Business account.
WhatsApp Business API token plus Xoxoday admin credentials to authorize the connection.
Xoxoday sends outbound notifications to WhatsApp for milestone events and reward delivery.
Available with Empuls and Plum.
Common Questions
Frequently asked questions
Common questions from HR admins and IT reviewers evaluating the WhatsApp integration.
Still have a question? Talk to usYes. The integration uses the WhatsApp Business API, which requires an approved WhatsApp Business account. Personal WhatsApp accounts are not supported.
Inbound replies depend on your WhatsApp Business API setup and template configuration. Most message flows are outbound only, but two-way messaging can be configured for supported use cases.
Yes. WhatsApp Business API message templates must be approved by WhatsApp before they can be sent. Xoxoday works within your approved templates.
Yes. WhatsApp delivery is designed specifically for employees who do not have corporate email addresses, such as frontline and field workers.
WhatsApp Business API availability varies by country. The integration supports all regions where the WhatsApp Business API is available. Check with your WhatsApp Business Solution Provider for country-specific details.
See it in your own WhatsApp setup
A 30-minute call. We'll walk through the Business API setup, template configuration, and the reward flows you can turn on.
Book a demo