Desafíos

At Growmark, every employee is trained and measured on their ability to deliver "The Growmark Way," which comprises five Service Excellence Standards that form the basis of every customer interaction. The company recognizes its employees as one of its most significant assets and understands the importance of recognizing and rewarding their efforts. To drive success in its employee engagement program, Growmark rewarded employees with points or dollars to be redeemed for gift cards. However, this initiative, run by a third-party merchant, presented several challenges:

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• Limited choices: Employees had access to only a small universe of gift cards with no flexibility to accumulate the awarded points or dollars.
• Lack of analytical capabilities: There were no analytical tools to measure the program's success effectively.
• Administrative burdens: Additional time and effort were required every month to charge taxes against these awards from the employees.
• System integration issues: There was no seamless communication between the current HRMS system and the reward platform.
• Complex redemption process: The redemption process was complicated and cumbersome.
• Lack of personalization: The lack of personalization created a disconnect between the company and its employees.

Growmark recognized the need for a digital-first and automated rewards platform that would seamlessly integrate with their current HRMS, SAP SuccessFactors, and offer the following benefits:

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• Ofrezca a los empleados un sinfín de opciones entre las que elegir.
• Deles el control total del proceso de canje.
• Equípelos con informes detallados sobre cada recompensa enviada.
• Fácilmente adaptable por los empleados.