NFX Digital mejora el compromiso de los encuestados

NFX Digital automated its rewards and increased survey response rate with Xoxoday for thousands of customers filling out surveys and polls.

Desafíos

NFX Digital initially managed the process of sending rewards to high-performing survey respondents manually, which became increasingly laborious and impractical as their respondent base grew. They needed to automate this critical process while ensuring it was error-proof, as rewards were prime motivators for respondents to take surveys, which is core to their business value chain.

“The customer service at Xoxoday is exceptional.”“The customer service at Xoxoday is exceptional.”

NFX Digital mejora el compromiso de los encuestados

65%
Respondent rewarding growth
98%
Query resolution within SLAs

“Our account managers have been extremely prudent in clarifying queries. The occurrence of an issue is almost never - and even a few odd ones were handled very quickly.”

Ayesha Chowdhury
Digital Strategist, NFX Digital Pvt Ltd

Desafíos

NFX Digital initially managed the process of sending rewards to high-performing survey respondents manually, which became increasingly laborious and impractical as their respondent base grew. They needed to automate this critical process while ensuring it was error-proof, as rewards were prime motivators for respondents to take surveys, which is core to their business value chain.

NFX digital drives 65% CAGR Growth in Business Efficiency and Respondent Rewards with Xoxoday.

The partnership with Xoxoday yielded significant benefits for NFX Digital, enabling them to nurture their survey respondent base and drive business efficiency. 

65%

Respondent rewarding growth

98%

Query resolution within SLAs

“The customer service at Xoxoday is exceptional.”
“Our account managers have been extremely prudent in clarifying queries. The occurrence of an issue is almost never - and even a few odd ones were handled very quickly.”
Ayesha Chowdhury
Digital Strategist, NFX Digital Pvt Ltd

65%

Respondent rewarding growth

98%

Query resolution within SLAs

Acerca de 
NFX Digital Pvt Ltd

NFX Digital es una empresa de datos y marketing digital que está revolucionando el panorama de la investigación de consumo y marketing en la India. Obtienen información sobre los clientes combinando la innovación digital y la psicología humana. De este modo, intentan salvar la distancia entre las marcas y las personas. Sus soluciones están respaldadas por Adytude, el mayor motor de investigación del consumidor de la India, con 9.00.000 opiniones de 1.10.000 usuarios en 40 ciudades de la India y más.

Industria:
Estudio de mercado
Región:
India
Caso práctico:
Incentivos para las encuestas
Funciones utilizadas:
Reward redemption, Reward Marketplace, Gift Cards, Experiences
“The customer service at Xoxoday is exceptional.”
“Our account managers have been extremely prudent in clarifying queries. The occurrence of an issue is almost never - and even a few odd ones were handled very quickly.”
Ayesha Chowdhury
Digital Strategist, NFX Digital Pvt Ltd

Desafíos

NFX Digital initially managed the process of sending rewards to high-performing survey respondents manually, which became increasingly laborious and impractical as their respondent base grew. They needed to automate this critical process while ensuring it was error-proof, as rewards were prime motivators for respondents to take surveys, which is core to their business value chain.

¿Por qué Xoxoday?

NFX Digital evaluated Xoxoday's rewarding solution and chose to partner with them for several reasons.

  • Wide variety of rewarding options, including experiences and gift vouchers, to gain respondent interest and motivation.
  • Exceptional customer service, with clear communication and swift resolution of issues and queries for both campaign managers and respondents.
  • Dedicated rewarding partner with the bandwidth to handle rewarding, deliveries, and query handling efficiently.

Solución

NFX Digital automated its rewards and increased survey response rate with Xoxoday for thousands of customers filling out surveys and polls. It enabled NFX Digital to streamline their rewarding process and focus on their core business functions of conducting surveys. It leveraged Xoxoday in the following ways :

  • End-to-end rewarding process handled by Xoxoday, eliminating the need for manual logistics and reward issuing.
  • Shortened reward delivery cycle through instant mechanisms like e-vouchers and virtual gift cards.
  • Efficient issue resolution within defined Service Level Agreements (SLAs), with rare instances of escalation.
  • Extraordinary customer service, addressing queries and concerns promptly.

Resultados

The partnership with Xoxoday yielded significant benefits for NFX Digital, enabling them to nurture their survey respondent base and drive business efficiency.

  • Respondent rewarding volume grew at a 65% Compound Annual Growth Rate (CAGR) year-on-year, catered to seamlessly by Xoxoday.
  • Increased productive respondent base, critical for NFX Digital's business efficiency.
  • Three years of successful association, contributing to the growth of their paid market research business.