NFX Digital automated its rewards and increased survey response rate with Xoxoday for thousands of customers filling out surveys and polls.
NFX Digital es una empresa de datos y marketing digital que está revolucionando el panorama de la investigación de consumo y marketing en la India. Obtienen información sobre los clientes combinando la innovación digital y la psicología humana. De este modo, intentan salvar la distancia entre las marcas y las personas. Sus soluciones están respaldadas por Adytude, el mayor motor de investigación del consumidor de la India, con 9.00.000 opiniones de 1.10.000 usuarios en 40 ciudades de la India y más.
Cuando NFX Digital comenzó, pudo gestionar el envío de recompensas a los encuestados de forma manual. Adquirían y enviaban productos de recompensa, como camisetas y tazas personalizadas, a los encuestados con mayor rendimiento. A medida que la base de encuestados crecía, este proceso manual se volvió laborioso y poco práctico. Necesitaban urgentemente automatizar este proceso. Este proceso también debía ser a prueba de errores, ya que las recompensas eran los principales motivadores para que los encuestados realizaran las encuestas, lo cual es fundamental para la cadena de valor del negocio de NFX.
NFX started using Xoxoday for smaller procurements before going for the full-fledged rewarding program. They did not have to evaluate another provider because Xoxoday delivered their requirements seamlessly. The following were a few reasons to finalise Xoxoday:
Xoxoday has a wide variety of rewarding options - that includes experiences and gift vouchers - and this variety was important to gain respondent interest. A larger range of redemption options motivates the respondents to earn survey points as a result of productively filling surveys.
Xoxoday gave clear context to the nature of customer service that they were to provide. Xoxoday is extremely adept at issue and query resolutions. The campaign managers as well as the respondents who had redemption queries got resolutions to their issues swiftly.
While shifting from a manual form of rewarding NFX was looking for a rewarding partner who had the bandwidth of rewarding, deliveries and query handling - and Xoxoday was rightly that.
“The customer service at Xoxoday is exceptional. Our account managers have been extremely prudent in clarifying queries. The occurrence of an issue is almost never - and even a few odd ones were handled very quickly.”
Ayesha Chowdhury, estratega digital, NFX Digital Pvt Ltd
The end-to-end rewarding process was handled by Xoxoday and this enabled NFX to re-focus on their core functions - instead of handling the entire logistics of reward issuing and delivery. This also shortened the reward delivery cycle, because Xoxoday used instant reward delivery mechanisms like e-vouchers and virtual gift cards.
Las consultas sobre el canje y el pedido se resolvieron muy rápidamente y Xoxoxday ha seguido ofreciendo un extraordinario servicio al cliente. La escalada de un problema es un caso extremadamente raro e incluso tal ocurrencia, se aborda con gran cuidado y rapidez.
The respondent resolution volume was already high while starting the association with Xoxoday. It further grew at a 65% CAGR and still Xoxoday was able to cater to it seamlessly. These increased numbers also indicate the increase in productive respondent base of NFX, which is critical for their business efficiency.
NFX has leveraged Xoxoday’s rewarding platform to nurture their survey respondent base and resultantly their business. The three years of association has yielded well in the process of creating productive paid market research business.
NFX Digital es una empresa de datos y marketing digital que está revolucionando el panorama de la investigación de consumo y marketing en la India. Obtienen información sobre los clientes combinando la innovación digital y la psicología humana. De este modo, intentan salvar la distancia entre las marcas y las personas. Sus soluciones están respaldadas por Adytude, el mayor motor de investigación del consumidor de la India, con 9.00.000 opiniones de 1.10.000 usuarios en 40 ciudades de la India y más.
Cuando NFX Digital comenzó, pudo gestionar el envío de recompensas a los encuestados de forma manual. Adquirían y enviaban productos de recompensa, como camisetas y tazas personalizadas, a los encuestados con mayor rendimiento. A medida que la base de encuestados crecía, este proceso manual se volvió laborioso y poco práctico. Necesitaban urgentemente automatizar este proceso. Este proceso también debía ser a prueba de errores, ya que las recompensas eran los principales motivadores para que los encuestados realizaran las encuestas, lo cual es fundamental para la cadena de valor del negocio de NFX.
NFX started using Xoxoday for smaller procurements before going for the full-fledged rewarding program. They did not have to evaluate another provider because Xoxoday delivered their requirements seamlessly. The following were a few reasons to finalise Xoxoday:
Xoxoday has a wide variety of rewarding options - that includes experiences and gift vouchers - and this variety was important to gain respondent interest. A larger range of redemption options motivates the respondents to earn survey points as a result of productively filling surveys.
Xoxoday gave clear context to the nature of customer service that they were to provide. Xoxoday is extremely adept at issue and query resolutions. The campaign managers as well as the respondents who had redemption queries got resolutions to their issues swiftly.
While shifting from a manual form of rewarding NFX was looking for a rewarding partner who had the bandwidth of rewarding, deliveries and query handling - and Xoxoday was rightly that.
“The customer service at Xoxoday is exceptional. Our account managers have been extremely prudent in clarifying queries. The occurrence of an issue is almost never - and even a few odd ones were handled very quickly.”
Ayesha Chowdhury, estratega digital, NFX Digital Pvt Ltd
The end-to-end rewarding process was handled by Xoxoday and this enabled NFX to re-focus on their core functions - instead of handling the entire logistics of reward issuing and delivery. This also shortened the reward delivery cycle, because Xoxoday used instant reward delivery mechanisms like e-vouchers and virtual gift cards.
Las consultas sobre el canje y el pedido se resolvieron muy rápidamente y Xoxoxday ha seguido ofreciendo un extraordinario servicio al cliente. La escalada de un problema es un caso extremadamente raro e incluso tal ocurrencia, se aborda con gran cuidado y rapidez.
The respondent resolution volume was already high while starting the association with Xoxoday. It further grew at a 65% CAGR and still Xoxoday was able to cater to it seamlessly. These increased numbers also indicate the increase in productive respondent base of NFX, which is critical for their business efficiency.
NFX has leveraged Xoxoday’s rewarding platform to nurture their survey respondent base and resultantly their business. The three years of association has yielded well in the process of creating productive paid market research business.
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