A globally renowned market research firm automated reward distribution with Plum Rewards API

Here's how Nielsen, the world's largest consumer research company, automated its market research rewards using Xoxoday Plum Rewards API.

Challenges

Before implementing Xoxoday, the procurement and distribution of rewards for panel members and survey participants were done manually, leading to logistical and operational challenges. With thousands of surveys being conducted regularly, there was a desperate need for a streamlined and automated incentive system. Additionally, privacy was a concern as they had to disclose panel members' details with vendors. They also faced difficulties in calculating analytics and reporting on reward redemption patterns.


“The overall panel experience has been excellent.”“The overall panel experience has been excellent.”

A globally renowned market research firm automated reward distribution with Plum Rewards API

100%
Uptime in API ‘s responsiveness
700+
Rewards Distributed in just 45 days
2 months
3 panel programs covered

“Xoxoday has been very responsive so far, be it resolving an urgent contingency or any requirement. Its APIs were very responsive with 100% uptime. Their support team has also been very transparent , cooperative, and understanding when resolving issues and were very flexible. The overall panel experience has been excellent, and we are planning to expand our business with them.”

Ravi Gour
Regional Panel Leader( Asia-Pacific), Nielson

Challenges

Before implementing Xoxoday, the procurement and distribution of rewards for panel members and survey participants were done manually, leading to logistical and operational challenges. With thousands of surveys being conducted regularly, there was a desperate need for a streamlined and automated incentive system. Additionally, privacy was a concern as they had to disclose panel members' details with vendors. They also faced difficulties in calculating analytics and reporting on reward redemption patterns.


Neilson automated reward distribution with Xoxoday Rewards API

With Xoxoday, Nielsen can instantly deliver rewards across devices through emails and SMSs sent directly to the end-user in the form of encrypted voucher codes. With a rich international catalog covering 21,000+ experiences, gift vouchers, and products to choose from, panelists are spoilt for choice.

100%

Uptime in API ‘s responsiveness

700+

Rewards Distributed in just 45 days

2 months

3 panel programs covered
“The overall panel experience has been excellent.”
“Xoxoday has been very responsive so far, be it resolving an urgent contingency or any requirement. Its APIs were very responsive with 100% uptime. Their support team has also been very transparent , cooperative, and understanding when resolving issues and were very flexible. The overall panel experience has been excellent, and we are planning to expand our business with them.”
Ravi Gour
Regional Panel Leader( Asia-Pacific), Nielson

100%

Uptime in API ‘s responsiveness

700+

Rewards Distributed in just 45 days

2 months

3 panel programs covered
About 
Nielsen

Nielsen Holdings is the largest consumer research company in the world. For more than 50 years, Nielsen has provided businesses worldwide with critical insight into consumer behavior.

Nielsen fuels the media industry with the most accurate understanding of what people listen to and watch. To discover what audiences love, they measure analytics across all channels and platforms⁠—from podcasts to streaming TV to social media.

Industry:
Market Research
Region:
USA
Use case:
Survey Incentives
Features used:
Rewards API, Xoxo Reward Codes, Email & SMS reward delivery, Xoxo reward points, Reward Marketplace
“The overall panel experience has been excellent.”
“Xoxoday has been very responsive so far, be it resolving an urgent contingency or any requirement. Its APIs were very responsive with 100% uptime. Their support team has also been very transparent , cooperative, and understanding when resolving issues and were very flexible. The overall panel experience has been excellent, and we are planning to expand our business with them.”
Ravi Gour
Regional Panel Leader( Asia-Pacific), Nielson

Challenges

Before implementing Xoxoday, the procurement and distribution of rewards for panel members and survey participants were done manually, leading to logistical and operational challenges. With thousands of surveys being conducted regularly, there was a desperate need for a streamlined and automated incentive system. Additionally, privacy was a concern as they had to disclose panel members' details with vendors. They also faced difficulties in calculating analytics and reporting on reward redemption patterns.


Solution

Nielsen implemented Xoxoday’s Rewards API  to automate the reward distribution process, incentivize panelists, and manage rewards in a single dashboard while ensuring seamless integration with their existing system:

  • After survey completion, an automated voucher was distributed to the panelist, allowing them to choose from a vast catalog covering 100+ countries.
  • By not sharing panel members' details with any third party, Nielsen could keep their data safe.
  • Researchers and business teams could better utilize their bandwidth by focusing on core tasks, leaving procurement and distribution to Xoxoday.
  • Nielsen adapted to the post-COVID world with instant rewards for online participants and implemented the gifting solution within days without inconveniencing existing processes.

Xoxoday provided developer APIs with web services that allowed Nielsen to integrate and sell gift cards and e-gift cards on their websites and mobile applications. End-users could browse, select, and purchase vouchers using reward points or payment gateways, with detailed reporting and analytics available on a single intuitive dashboard. The API integration improved the user experience for survey participants, reducing the time taken to fill out surveys.

Results

With Xoxoday, Nielsen achieved the following:

  • Instant delivery of rewards across devices through emails and SMS with encrypted voucher codes.
  • Access to a rich international catalog of 21,000+ experiences, gift vouchers, and products for panelists.
  • Dedicated customer support team and account manager for seamless service, onboarding, and post-sales support.
  • Easy integration with simple onboarding steps.
  • Delivered more than 700 rewards in just 45 days.
  • Implemented rewards in 2 more panel programs within one month of launch.

What’s next?

Nielsen can further leverage Xoxoday's capabilities to streamline and enhance their incentive programs for panel members and survey participants, ensuring a seamless and automated reward distribution process while maintaining data privacy and security.