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Ottum Research & Consulting is a market research firm focused on helping corporate clients gain critical insights into their customers’ behaviors, wants and needs. These insights enable successful million-dollar decisions in both marketing and new product development. Ottum Research & Consulting has successfully executed over 300 surveys in diverse markets for different types of industries, from consumer goods to technology, healthcare, and others.
Brian Ottum, a customer insights and analytics expert, had conducted several surveys in the past, combining them with survey rewards for innovation and product development. However, they had followed a manual rewards procurement and distribution process. While the surveys were conducted through SurveyMonkey, the rewards for survey respondents had to be physically procured, intimated via email, packed and shipped to each individual, and manually logged and tracked using sheets. It was a resource-intensive, time-consuming, and expensive process. There was also a greater chance of error in maintaining and updating the records, along with logistics problems. Challenges included:
Other challenges included:
This time, when Brian had to gather insights from a North America-based, curated panel of 200 professionals to define a new training course, he decided to transition to an automated and digital rewards platform that could:
With the Xoxoday and SurveyMonkey integration, Brian and his team ran a successful survey campaign offering respondents an instant $20 Amazon gift card for completing the survey. There was a significant increase in overall participation and operational efficiency of the program.
Brian's survey campaign was a success as his team gathered enough responses and insights necessary for the new training course. They distributed more than a hundred rewards through Xoxoday across the US geography. They plan to scale their efforts by plugging Xoxoday rewards into new survey campaigns across different sales and marketing verticals.
