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Ottum Research & Consulting es una empresa de investigación de mercados cuyo objetivo es ayudar a las empresas a conocer mejor el comportamiento, los deseos y las necesidades de sus clientes. Estos conocimientos permiten tomar decisiones millonarias tanto en marketing como en el desarrollo de nuevos productos. Ottum Research & Consulting ha realizado con éxito más de 300 encuestas en diversos mercados para diferentes tipos de industrias, desde bienes de consumo a tecnología, sanidad y otros.
Brian Ottum, a customer insights and analytics expert, had conducted several surveys in the past, combining them with survey rewards for innovation and product development. However, they had followed a manual rewards procurement and distribution process. While the surveys were conducted through SurveyMonkey, the rewards for survey respondents had to be physically procured, intimated via email, packed and shipped to each individual, and manually logged and tracked using sheets. It was a resource-intensive, time-consuming, and expensive process. There was also a greater chance of error in maintaining and updating the records, along with logistics problems. Challenges included:
Otros retos fueron:
En esta ocasión, cuando Brian tuvo que recabar la opinión de un panel de 200 profesionales de Norteamérica para definir un nuevo curso de formación, decidió pasar a una plataforma de recompensas automatizada y digital que pudiera hacerlo:
With the Xoxoday and SurveyMonkey integration, Brian and his team ran a successful survey campaign offering respondents an instant $20 Amazon gift card for completing the survey. There was a significant increase in overall participation and operational efficiency of the program.
Brian's survey campaign was a success as his team gathered enough responses and insights necessary for the new training course. They distributed more than a hundred rewards through Xoxoday across the US geography. They plan to scale their efforts by plugging Xoxoday rewards into new survey campaigns across different sales and marketing verticals.