Freshworks Inc, une société SaaS cotée au NASDAQ, a utilisé Xoxoday pour automatiser et distribuer en quelques clics des cadeaux numériques d'une valeur de plus de 5 000 dollars.

Freshworks Inc, une société SaaS cotée au NASDAQ, a utilisé Xoxoday pour automatiser et distribuer en quelques clics des cadeaux numériques d'une valeur de plus de 5 000 dollars.

Défis

The Freshworks team, specifically the Field Marketing domain overseeing the Middle East & APAC zones, faced several challenges:

  • Gifting Event Participants Across Geographies: Sending physical gifts to event participants in different locations became difficult and infeasible during the pandemic.
  • Incentivizing ABM & Referral Campaigns: Freshworks wanted to reward their prospects and referrers digitally for better engagement, but physical gifts were not feasible across different geographies.
  • Local Vendor Management: Finding and onboarding multiple local vendors was time-consuming and expensive.
  • Currency Conversion Difficulties: Sending rewards to virtual event speakers, organizers, referrers, and meeting participants across different currencies was a challenge.
  • Lack of Personalization: Crafting customized emails with branding and sending them in bulk was time-consuming.
“The Platform is self-served, quick to set up, and easy to use.”“The Platform is self-served, quick to set up, and easy to use.”

Freshworks Inc, une société SaaS cotée au NASDAQ, a utilisé Xoxoday pour automatiser et distribuer en quelques clics des cadeaux numériques d'une valeur de plus de 5 000 dollars.

$5000+
Worth digital gifts Automated and distributed
500+
Gift Vouchers distributed

“I loved the vast catalog and the reward options within Xoxoday, especially in SE Asia, MENA, and India. The Platform is self-served, quick to set up, and easy to use. The value addition came in with the ability to create landing pages that triggered to show localised rewards, which helped our business in driving engagement. I appreciate the excellent reward redemption support that you guys provided.”

Sandeep John
Head of Field Marketing, SE Asia, Freshworks

Défis

The Freshworks team, specifically the Field Marketing domain overseeing the Middle East & APAC zones, faced several challenges:

  • Gifting Event Participants Across Geographies: Sending physical gifts to event participants in different locations became difficult and infeasible during the pandemic.
  • Incentivizing ABM & Referral Campaigns: Freshworks wanted to reward their prospects and referrers digitally for better engagement, but physical gifts were not feasible across different geographies.
  • Local Vendor Management: Finding and onboarding multiple local vendors was time-consuming and expensive.
  • Currency Conversion Difficulties: Sending rewards to virtual event speakers, organizers, referrers, and meeting participants across different currencies was a challenge.
  • Lack of Personalization: Crafting customized emails with branding and sending them in bulk was time-consuming.

Freshworks used Xoxoday to automate and distribute digital gifts.

Freshworks has distributed 500+ reward vouchers so far to their recipients across multiple locations. With Xoxoday’s flexibility and robustness, Freshworks is also looking forward to utilising us for two other use cases in the future.

$5000+

Worth digital gifts Automated and distributed

500+

Gift Vouchers distributed

“The Platform is self-served, quick to set up, and easy to use.”
“I loved the vast catalog and the reward options within Xoxoday, especially in SE Asia, MENA, and India. The Platform is self-served, quick to set up, and easy to use. The value addition came in with the ability to create landing pages that triggered to show localised rewards, which helped our business in driving engagement. I appreciate the excellent reward redemption support that you guys provided.”
Sandeep John
Head of Field Marketing, SE Asia, Freshworks

$5000+

Worth digital gifts Automated and distributed

500+

Gift Vouchers distributed

About 
Freshworks

Freshworks Inc. is a well-known SaaS platform that recently made it to the headlines for its debut on the NASDAQ Stock Exchange. With this, it became the first ever Indian SaaS business to list on the U.S. bourse. 


Fondée en 2010, Freshworks crée des solutions logicielles de pointe qui permettent aux entreprises d'enchanter facilement et rapidement leurs employés et leurs clients. Fidèle à son nom de marque, elle adopte une approche "fraîche" pour concevoir et fournir des logiciels en tant que service qui sont non seulement abordables et rapides à mettre en œuvre, mais aussi faciles à utiliser pour les utilisateurs finaux.

Industry:
ITeS / SaaS / Startups
Region:
Inde
Use case:
ABM
Features used:
Xoxo Reward Codes, Xoxo Reward Links, Zapier integration, Custom Landing pages, Reward Marketplace 
“The Platform is self-served, quick to set up, and easy to use.”
“I loved the vast catalog and the reward options within Xoxoday, especially in SE Asia, MENA, and India. The Platform is self-served, quick to set up, and easy to use. The value addition came in with the ability to create landing pages that triggered to show localised rewards, which helped our business in driving engagement. I appreciate the excellent reward redemption support that you guys provided.”
Sandeep John
Head of Field Marketing, SE Asia, Freshworks

Défis

The Freshworks team, specifically the Field Marketing domain overseeing the Middle East & APAC zones, faced several challenges:

  • Gifting Event Participants Across Geographies: Sending physical gifts to event participants in different locations became difficult and infeasible during the pandemic.
  • Incentivizing ABM & Referral Campaigns: Freshworks wanted to reward their prospects and referrers digitally for better engagement, but physical gifts were not feasible across different geographies.
  • Local Vendor Management: Finding and onboarding multiple local vendors was time-consuming and expensive.
  • Currency Conversion Difficulties: Sending rewards to virtual event speakers, organizers, referrers, and meeting participants across different currencies was a challenge.
  • Lack of Personalization: Crafting customized emails with branding and sending them in bulk was time-consuming.

Solution

Freshworks implemented Xoxoday's robust rewards platform, leveraging Xoxo Reward Codes, Xoxo Reward Links, Zapier integration, and it’s extensive global rewards catalogue of 21,000+ options across 75+ countries. These features helped Freshworks:

  • Automate and send localized rewards to referrers, regardless of their location, through customized referral campaigns.
  • Incentivize ABM campaigns and drive engagement by creating personalized virtual meetings with prospects, increasing brand awareness and meeting bookings.
  • Increase event participation by sending digital gifts to speakers and participants across different geographies without dealing with multiple vendors.
  • Overcome currency conversion issues by automatically showing localized gift choices to end-users based on their location.
  • Configure and send a bundle of gift options to targeted locations with just a few clicks.

Xoxoday's gift engine, Zapier integration, and custom landing pages with creative CTAs helped Freshworks run effective marketing campaigns and capture leads effectively.

Results

  • Freshworks sent over $5,000+ worth of brand vouchers through Xoxoday's platform.
  • Xoxoday's Zapier integration and tech blocks streamlined lead capturing and currency conversion.
  • Customized landing pages with CTAs redirected end-users to redeem localized brand vouchers instantly.

Xoxoday’s robust rewards platform met the multiple needs of Freshworks perfectly. They utilised our Zapier integration to set up custom workflows to reward their customers seamlessly and in less time.

Quelle est la prochaine étape ?

Freshworks has distributed 500+ reward vouchers across multiple locations using Xoxoday's platform. Moving forward, they plan to:

  • Set up virtual lunch experiences by sending attractive dining options to attendees.
  • Incentivize employees (Sales representatives & Account executives) and internal teams for driving event registrations.