Freshworks used Xoxoday to automate and distribute digital gifts.

Solution

Freshworks implemented Xoxoday's robust rewards platform, leveraging Xoxo Reward Codes, Xoxo Reward Links, Zapier integration, and it’s extensive global rewards catalogue of 21,000+ options across 75+ countries. These features helped Freshworks:

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• Automate and send localized rewards to referrers, regardless of their location, through customized referral campaigns.
• Incentivize ABM campaigns and drive engagement by creating personalized virtual meetings with prospects, increasing brand awareness and meeting bookings.
• Increase event participation by sending digital gifts to speakers and participants across different geographies without dealing with multiple vendors.
• Overcome currency conversion issues by automatically showing localized gift choices to end-users based on their location.
• Configure and send a bundle of gift options to targeted locations with just a few clicks.

Xoxoday's gift engine, Zapier integration, and custom landing pages with creative CTAs helped Freshworks run effective marketing campaigns and capture leads effectively.

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Results

• Freshworks sent over $5,000+ worth of brand vouchers through Xoxoday's platform.
• Xoxoday's Zapier integration and tech blocks streamlined lead capturing and currency conversion.
• Customized landing pages with CTAs redirected end-users to redeem localized brand vouchers instantly.

Xoxoday’s robust rewards platform met the multiple needs of Freshworks perfectly. They utilised our Zapier integration to set up custom workflows to reward their customers seamlessly and in less time.

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What’s Next?

Freshworks has distributed 500+ reward vouchers across multiple locations using Xoxoday's platform. Moving forward, they plan to:

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• Set up virtual lunch experiences by sending attractive dining options to attendees.
• Incentivize employees (Sales representatives & Account executives) and internal teams for driving event registrations.