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Growmark est une coopérative agricole qui fournit des carburants, des lubrifiants, des nutriments pour les cultures, des produits de protection des cultures, des semences, des services de construction, des équipements et une aide à la commercialisation des céréales aux coopératives, aux détaillants, aux entreprises et aux clients aux États-Unis et au Canada.
In addition, they also provide a host of services, from warehousing and logistics to training and marketing support. They are known for being strong, financially-stable, dependable business partners supported by their expertise and strong vendor relationships that ensure products are available, even during peak seasons and product shortages. Growmark has been a leader in the agricultural and energy product supply for nearly 100 years now.
At Growmark, every employee is trained and measured on their ability to deliver "The Growmark Way," which comprises five Service Excellence Standards that form the basis of every customer interaction. The company recognizes its employees as one of its most significant assets and understands the importance of recognizing and rewarding their efforts. To drive success in its employee engagement program, Growmark rewarded employees with points or dollars to be redeemed for gift cards. However, this initiative, run by a third-party merchant, presented several challenges:
Growmark recognized the need for a digital-first and automated rewards platform that would seamlessly integrate with their current HRMS, SAP SuccessFactors, and offer the following benefits:
By integrating with Xoxoday, Growmark achieved its goal of seamlessly integrating its employee rewards process with SAP SuccessFactors. The key benefits included:
"Nous avons la possibilité de personnaliser notre vitrine pour nos employés, ce qui donne l'impression que la page est davantage liée à nos employés et à notre entreprise dans son ensemble. Nous avons pu contrôler quelles cartes-cadeaux apparaissent ou non, ce qui rend l'expérience d'achat plus agréable pour nos employés. Nous avons un accès rapide aux données et aux rapports qui sont utiles pour le suivi de notre programme."
Growmark has successfully transitioned to Xoxoday’s platform, and employees have embraced it company-wide. Taking insights from the varied reports, Growmark plans to continue innovating this program by transforming it into a one-stop platform for employee rewards and recognition.
