Engagement des employés facile, adaptable et quantifiable pour Growmark grâce à l'intégration de Plum de Xoxodayet de SAP SuccessFactors.

Growmark est une coopérative agricole qui fournit des carburants, des lubrifiants, des nutriments pour les cultures, des produits de protection des cultures, des semences, des services de construction, des équipements et une aide à la commercialisation des céréales aux coopératives, aux détaillants, aux entreprises et aux clients aux États-Unis et au Canada.

Défis

At Growmark, every employee is trained and measured on their ability to deliver "The Growmark Way," which comprises five Service Excellence Standards that form the basis of every customer interaction. The company recognizes its employees as one of its most significant assets and understands the importance of recognizing and rewarding their efforts. To drive success in its employee engagement program, Growmark rewarded employees with points or dollars to be redeemed for gift cards. However, this initiative, run by a third-party merchant, presented several challenges:

  • Limited choices: Employees had access to only a small universe of gift cards with no flexibility to accumulate the awarded points or dollars.
  • Lack of analytical capabilities: There were no analytical tools to measure the program's success effectively.
  • Administrative burdens: Additional time and effort were required every month to charge taxes against these awards from the employees.
  • System integration issues: There was no seamless communication between the current HRMS system and the reward platform.
  • Complex redemption process: The redemption process was complicated and cumbersome.
  • Lack of personalization: The lack of personalization created a disconnect between the company and its employees.

Growmark recognized the need for a digital-first and automated rewards platform that would seamlessly integrate with their current HRMS, SAP SuccessFactors, and offer the following benefits:

  • Offrez à l'employé une pléthore d'options parmi lesquelles il peut choisir.
  • Donnez-leur un contrôle total sur le processus de rachat.
  • Équipez-les de capacités de reporting approfondi pour chaque récompense envoyée.
  • Facilement adaptable par les employés.
"Xoxoday seemed easy to use, and we loved all of the gift card options our employees would have.""Xoxoday seemed easy to use, and we loved all of the gift card options our employees would have."

Engagement des employés facile, adaptable et quantifiable pour Growmark grâce à l'intégration de Plum de Xoxodayet de SAP SuccessFactors.

"With Xoxoday already having the integration with SAP, it was fairly easy for us to narrow down and select Xoxoday. It made it easy for our employees to use daily. We liked what we saw in the early demos.”

Madison Ruff
Senior HRIS Analyst, Growmark

Défis

At Growmark, every employee is trained and measured on their ability to deliver "The Growmark Way," which comprises five Service Excellence Standards that form the basis of every customer interaction. The company recognizes its employees as one of its most significant assets and understands the importance of recognizing and rewarding their efforts. To drive success in its employee engagement program, Growmark rewarded employees with points or dollars to be redeemed for gift cards. However, this initiative, run by a third-party merchant, presented several challenges:

  • Limited choices: Employees had access to only a small universe of gift cards with no flexibility to accumulate the awarded points or dollars.
  • Lack of analytical capabilities: There were no analytical tools to measure the program's success effectively.
  • Administrative burdens: Additional time and effort were required every month to charge taxes against these awards from the employees.
  • System integration issues: There was no seamless communication between the current HRMS system and the reward platform.
  • Complex redemption process: The redemption process was complicated and cumbersome.
  • Lack of personalization: The lack of personalization created a disconnect between the company and its employees.

Growmark recognized the need for a digital-first and automated rewards platform that would seamlessly integrate with their current HRMS, SAP SuccessFactors, and offer the following benefits:

  • Offrez à l'employé une pléthore d'options parmi lesquelles il peut choisir.
  • Donnez-leur un contrôle total sur le processus de rachat.
  • Équipez-les de capacités de reporting approfondi pour chaque récompense envoyée.
  • Facilement adaptable par les employés.

Easy, Adaptable, and Quantifiable employee engagement with Xoxoday and SAP SuccessFactors integration.

The company has successfully transitioned into Xoxoday’s platform as employees have embraced it company-wide. Taking insights from the varied reports, Growmark plans to continue innovating this program by making it a one-stop platform for employee rewards.

"Xoxoday seemed easy to use, and we loved all of the gift card options our employees would have."
"With Xoxoday already having the integration with SAP, it was fairly easy for us to narrow down and select Xoxoday. It made it easy for our employees to use daily. We liked what we saw in the early demos.”
Madison Ruff
Senior HRIS Analyst, Growmark

About 
Growmark

Growmark est une coopérative agricole qui fournit des carburants, des lubrifiants, des nutriments pour les cultures, des produits de protection des cultures, des semences, des services de construction, des équipements et une aide à la commercialisation des céréales aux coopératives, aux détaillants, aux entreprises et aux clients aux États-Unis et au Canada.

In addition, they also provide a host of services, from warehousing and logistics to training and marketing support. They are known for being strong, financially-stable, dependable business partners supported by their expertise and strong vendor relationships that ensure products are available, even during peak seasons and product shortages. Growmark has been a leader in the agricultural and energy product supply for nearly 100 years now.

Industry:
Consumer Goods
Region:
USA
Use case:
Engagement des employés
Features used:
Xoxo Reward Points, SAP Success Factor integration, Dashboard, Reporting and Analytics.
"Xoxoday seemed easy to use, and we loved all of the gift card options our employees would have."
"With Xoxoday already having the integration with SAP, it was fairly easy for us to narrow down and select Xoxoday. It made it easy for our employees to use daily. We liked what we saw in the early demos.”
Madison Ruff
Senior HRIS Analyst, Growmark

Défis

At Growmark, every employee is trained and measured on their ability to deliver "The Growmark Way," which comprises five Service Excellence Standards that form the basis of every customer interaction. The company recognizes its employees as one of its most significant assets and understands the importance of recognizing and rewarding their efforts. To drive success in its employee engagement program, Growmark rewarded employees with points or dollars to be redeemed for gift cards. However, this initiative, run by a third-party merchant, presented several challenges:

  • Limited choices: Employees had access to only a small universe of gift cards with no flexibility to accumulate the awarded points or dollars.
  • Lack of analytical capabilities: There were no analytical tools to measure the program's success effectively.
  • Administrative burdens: Additional time and effort were required every month to charge taxes against these awards from the employees.
  • System integration issues: There was no seamless communication between the current HRMS system and the reward platform.
  • Complex redemption process: The redemption process was complicated and cumbersome.
  • Lack of personalization: The lack of personalization created a disconnect between the company and its employees.

Growmark recognized the need for a digital-first and automated rewards platform that would seamlessly integrate with their current HRMS, SAP SuccessFactors, and offer the following benefits:

  • Offrez à l'employé une pléthore d'options parmi lesquelles il peut choisir.
  • Donnez-leur un contrôle total sur le processus de rachat.
  • Équipez-les de capacités de reporting approfondi pour chaque récompense envoyée.
  • Facilement adaptable par les employés.

Solution

By integrating with Xoxoday, Growmark achieved its goal of seamlessly integrating its employee rewards process with SAP SuccessFactors. The key benefits included:

  • The integration gave Growmark full control over the choices they made for their Xooxday's global catalog, making the redemption process more engaging for employees.
  • Growmark's team had the flexibility to ensure the platform met their specific needs by aligning it with the company branding.
  • With Xoxoday’s dashboard and comprehensive reporting abilities, the team could now monitor the results and ROI of their rewards program down to the most granular level of every reward sent.
  • Employees could accumulate the awarded points over time and redeem them on their everyday-used HRMS platform, improving the overall employee experience.

"Nous avons la possibilité de personnaliser notre vitrine pour nos employés, ce qui donne l'impression que la page est davantage liée à nos employés et à notre entreprise dans son ensemble. Nous avons pu contrôler quelles cartes-cadeaux apparaissent ou non, ce qui rend l'expérience d'achat plus agréable pour nos employés. Nous avons un accès rapide aux données et aux rapports qui sont utiles pour le suivi de notre programme."

Quelle est la prochaine étape ?

Growmark has successfully transitioned to Xoxoday’s platform, and employees have embraced it company-wide. Taking insights from the varied reports, Growmark plans to continue innovating this program by transforming it into a one-stop platform for employee rewards and recognition.