Kantar, l'une des principales sociétés d'analyse de données et de conseil en marques, a distribué plus de 3 millions de dollars de récompenses en seulement un trimestre.

Kantar, the world's leading data insights company, eliminated the inefficiencies of a manual reward process and automated its digital rewards with Xoxoday Plum.

Défis

Before implementing Xoxoday, procurement and dispatch of rewards for survey participants were done manually, leading to logistical and operational challenges. With the shift to remote work and a significant increase in online surveys, there was a desperate need for a streamlined and automated incentive system. The existing solution consumed substantial employee bandwidth, causing significant hassles. Additionally, they faced difficulties in calculating analytics and reporting on reward redemption patterns.


"The overall online respondent experience has been excellent.""The overall online respondent experience has been excellent."

Kantar, l'une des principales sociétés d'analyse de données et de conseil en marques, a distribué plus de 3 millions de dollars de récompenses en seulement un trimestre.

"Thanks to Xoxoday, we can now automate the reward procurement and distribution, this saving high cost and time. We are planning to expand our business with Xoxoday”

Ayansen Gupta
Commercial Manager, Kantar

Défis

Before implementing Xoxoday, procurement and dispatch of rewards for survey participants were done manually, leading to logistical and operational challenges. With the shift to remote work and a significant increase in online surveys, there was a desperate need for a streamlined and automated incentive system. The existing solution consumed substantial employee bandwidth, causing significant hassles. Additionally, they faced difficulties in calculating analytics and reporting on reward redemption patterns.


Kantar, l'une des principales sociétés d'analyse de données et de conseil en marques, a distribué plus de 3 millions de dollars de récompenses en seulement un trimestre.

The integration of the platform was easy with simple onboarding steps. Kantar was able to implement the solution within 72 hours without affecting existing processes.

"The overall online respondent experience has been excellent."
"Thanks to Xoxoday, we can now automate the reward procurement and distribution, this saving high cost and time. We are planning to expand our business with Xoxoday”
Ayansen Gupta
Commercial Manager, Kantar

About 
Kantar

Founded in 1992, Kantar is the world's leading data, insights, and consulting company. Present in 90 markets, Kantar has a complete, unique, and rounded understanding of people worldwide.

They work with their customers to create strategies, be it – improving brand awareness, attracting more consumers, increasing brand penetration, financial success, or growing peoples’ confidence in public services.

They collect their data digitally and share their insights in real-time – at scale and speed. Kantar provides self-service solutions that return results the same day and deep diagnostic ones that take longer.

Industry:
Étude de marché
Region:
UE ET ROYAUME-UNI
Use case:
Incitations à l'enquête
Features used:
Rewards API, Storefront, Xoxo Reward Points, Dashboard, Reporting & Analytics 
"The overall online respondent experience has been excellent."
"Thanks to Xoxoday, we can now automate the reward procurement and distribution, this saving high cost and time. We are planning to expand our business with Xoxoday”
Ayansen Gupta
Commercial Manager, Kantar

Défis

Before implementing Xoxoday, procurement and dispatch of rewards for survey participants were done manually, leading to logistical and operational challenges. With the shift to remote work and a significant increase in online surveys, there was a desperate need for a streamlined and automated incentive system. The existing solution consumed substantial employee bandwidth, causing significant hassles. Additionally, they faced difficulties in calculating analytics and reporting on reward redemption patterns.


Solution

Xoxoday provided a Storefront for Kantar to integrate and send e-gift cards and vouchers upon study completion. Kantar also utilized Xoxoday's APIs to distribute rewards en masse. End-users could browse, select, and purchase vouchers using reward points or payment gateways, with detailed reporting and analytics available on a single intuitive dashboard.

Here's a summary of what they did with Xoxoday:

  • Automated voucher distribution to panelists upon survey completion, allowing them to choose from a vast catalog of 21,000+ reward options across 100+ countries.
  • Ensured data privacy by keeping participant information secure.
  • Enabled researchers and business teams to focus on core tasks by outsourcing procurement and distribution to Xoxoday.
  • Adapted to the post-COVID world with instant rewards for online participants.
  • Implemented the solution within 72 hours without affecting existing processes.

Results

With Xoxoday, Kantar achieved the following:

  • Instant delivery of rewards across devices through emails and SMS with encrypted voucher links.
  • Access to a rich international catalog of 21,000+ experiences, gift vouchers, and products for panelists.
  • Dedicated customer support team and account manager for seamless service, onboarding, and post-sales support.
  • Easy integration with simple onboarding steps.
  • Delivered more than $3.32 million in rewards over the last three months, with anticipated growth due to the rise of online surveys.
  • Better utilization of resources across research, product, and business teams by eliminating audits and logistical hassles.

Quelle est la prochaine étape ?

The usage of Xoxoday's platform is expected to grow further as online surveys continue to gain popularity. Kantar plans to leverage Xoxoday's capabilities to streamline and enhance their incentive programs for survey participants.