NFX Digital automated its rewards and increased survey response rate with Xoxoday for thousands of customers filling out surveys and polls.
NFX Digital est une entreprise de données et de marketing numérique qui bouleverse le paysage de la recherche sur les consommateurs et le marketing en Inde. Elle obtient des informations sur les clients en reliant l'innovation numérique et la psychologie humaine. Elle tente ainsi de combler le fossé entre les marques et les personnes. Leurs solutions sont soutenues par Adytude, le plus grand moteur de recherche sur la consommation en Inde, avec 9 millions d'évaluations par 1,10,000 utilisateurs dans 40 villes indiennes.
Au début, NFX Digital a pu gérer manuellement l'envoi des récompenses aux répondants. Ils se procuraient et envoyaient des articles de récompense comme des t-shirts et des tasses imprimés aux répondants les plus performants. Au fur et à mesure que la base de répondants augmentait, ce processus manuel est devenu laborieux et peu pratique. Il fallait absolument automatiser ce processus. Ce processus devait également être à l'abri des erreurs, car les récompenses étaient les principales motivations des répondants pour répondre aux enquêtes - ce qui est au cœur de la chaîne de valeur commerciale de NFX.
NFX started using Xoxoday for smaller procurements before going for the full-fledged rewarding program. They did not have to evaluate another provider because Xoxoday delivered their requirements seamlessly. The following were a few reasons to finalise Xoxoday:
Xoxoday has a wide variety of rewarding options - that includes experiences and gift vouchers - and this variety was important to gain respondent interest. A larger range of redemption options motivates the respondents to earn survey points as a result of productively filling surveys.
Xoxoday gave clear context to the nature of customer service that they were to provide. Xoxoday is extremely adept at issue and query resolutions. The campaign managers as well as the respondents who had redemption queries got resolutions to their issues swiftly.
While shifting from a manual form of rewarding NFX was looking for a rewarding partner who had the bandwidth of rewarding, deliveries and query handling - and Xoxoday was rightly that.
“The customer service at Xoxoday is exceptional. Our account managers have been extremely prudent in clarifying queries. The occurrence of an issue is almost never - and even a few odd ones were handled very quickly.”
Ayesha Chowdhury, stratège numérique, NFX Digital Pvt Ltd.
The end-to-end rewarding process was handled by Xoxoday and this enabled NFX to re-focus on their core functions - instead of handling the entire logistics of reward issuing and delivery. This also shortened the reward delivery cycle, because Xoxoday used instant reward delivery mechanisms like e-vouchers and virtual gift cards.
Les demandes de remboursement et de commande ont été traitées très rapidement et Xoxoxday a continué à offrir un service client extraordinaire. L'escalade d'un problème est un cas extrêmement rare et même un tel cas est traité avec beaucoup de soin et de rapidité.
The respondent resolution volume was already high while starting the association with Xoxoday. It further grew at a 65% CAGR and still Xoxoday was able to cater to it seamlessly. These increased numbers also indicate the increase in productive respondent base of NFX, which is critical for their business efficiency.
NFX has leveraged Xoxoday’s rewarding platform to nurture their survey respondent base and resultantly their business. The three years of association has yielded well in the process of creating productive paid market research business.
NFX Digital est une entreprise de données et de marketing numérique qui bouleverse le paysage de la recherche sur les consommateurs et le marketing en Inde. Elle obtient des informations sur les clients en reliant l'innovation numérique et la psychologie humaine. Elle tente ainsi de combler le fossé entre les marques et les personnes. Leurs solutions sont soutenues par Adytude, le plus grand moteur de recherche sur la consommation en Inde, avec 9 millions d'évaluations par 1,10,000 utilisateurs dans 40 villes indiennes.
Au début, NFX Digital a pu gérer manuellement l'envoi des récompenses aux répondants. Ils se procuraient et envoyaient des articles de récompense comme des t-shirts et des tasses imprimés aux répondants les plus performants. Au fur et à mesure que la base de répondants augmentait, ce processus manuel est devenu laborieux et peu pratique. Il fallait absolument automatiser ce processus. Ce processus devait également être à l'abri des erreurs, car les récompenses étaient les principales motivations des répondants pour répondre aux enquêtes - ce qui est au cœur de la chaîne de valeur commerciale de NFX.
NFX started using Xoxoday for smaller procurements before going for the full-fledged rewarding program. They did not have to evaluate another provider because Xoxoday delivered their requirements seamlessly. The following were a few reasons to finalise Xoxoday:
Xoxoday has a wide variety of rewarding options - that includes experiences and gift vouchers - and this variety was important to gain respondent interest. A larger range of redemption options motivates the respondents to earn survey points as a result of productively filling surveys.
Xoxoday gave clear context to the nature of customer service that they were to provide. Xoxoday is extremely adept at issue and query resolutions. The campaign managers as well as the respondents who had redemption queries got resolutions to their issues swiftly.
While shifting from a manual form of rewarding NFX was looking for a rewarding partner who had the bandwidth of rewarding, deliveries and query handling - and Xoxoday was rightly that.
“The customer service at Xoxoday is exceptional. Our account managers have been extremely prudent in clarifying queries. The occurrence of an issue is almost never - and even a few odd ones were handled very quickly.”
Ayesha Chowdhury, stratège numérique, NFX Digital Pvt Ltd.
The end-to-end rewarding process was handled by Xoxoday and this enabled NFX to re-focus on their core functions - instead of handling the entire logistics of reward issuing and delivery. This also shortened the reward delivery cycle, because Xoxoday used instant reward delivery mechanisms like e-vouchers and virtual gift cards.
Les demandes de remboursement et de commande ont été traitées très rapidement et Xoxoxday a continué à offrir un service client extraordinaire. L'escalade d'un problème est un cas extrêmement rare et même un tel cas est traité avec beaucoup de soin et de rapidité.
The respondent resolution volume was already high while starting the association with Xoxoday. It further grew at a 65% CAGR and still Xoxoday was able to cater to it seamlessly. These increased numbers also indicate the increase in productive respondent base of NFX, which is critical for their business efficiency.
NFX has leveraged Xoxoday’s rewarding platform to nurture their survey respondent base and resultantly their business. The three years of association has yielded well in the process of creating productive paid market research business.
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