.svg)
NFX Digital is a data and digital marketing company that is disrupting the consumer and marketing research landscape of India. They derive customer insights by interfacing digital innovation and human psychology. Through this, they attempt to bridge the gap between brands and people. Their solutions are backed by Adytude, India's largest consumer research engine with 9,00,000 reviews by 1,10,000 users across 40 Indian cities and counting.
NFX Digital initially managed the process of sending rewards to high-performing survey respondents manually, which became increasingly laborious and impractical as their respondent base grew. They needed to automate this critical process while ensuring it was error-proof, as rewards were prime motivators for respondents to take surveys, which is core to their business value chain.
NFX Digital evaluated Xoxoday's rewarding solution and chose to partner with them for several reasons.
NFX Digital automated its rewards and increased survey response rate with Xoxoday for thousands of customers filling out surveys and polls. It enabled NFX Digital to streamline their rewarding process and focus on their core business functions of conducting surveys. It leveraged Xoxoday in the following ways :
The partnership with Xoxoday yielded significant benefits for NFX Digital, enabling them to nurture their survey respondent base and drive business efficiency.
