NFX Digital améliore l'engagement des répondants aux enquêtes

NFX Digital automated its rewards and increased survey response rate with Xoxoday for thousands of customers filling out surveys and polls.

Défis

NFX Digital initially managed the process of sending rewards to high-performing survey respondents manually, which became increasingly laborious and impractical as their respondent base grew. They needed to automate this critical process while ensuring it was error-proof, as rewards were prime motivators for respondents to take surveys, which is core to their business value chain.

“The customer service at Xoxoday is exceptional.”“The customer service at Xoxoday is exceptional.”

NFX Digital améliore l'engagement des répondants aux enquêtes

65%
Respondent rewarding growth
98%
Query resolution within SLAs

“Our account managers have been extremely prudent in clarifying queries. The occurrence of an issue is almost never - and even a few odd ones were handled very quickly.”

Ayesha Chowdhury
Digital Strategist, NFX Digital Pvt Ltd

Défis

NFX Digital initially managed the process of sending rewards to high-performing survey respondents manually, which became increasingly laborious and impractical as their respondent base grew. They needed to automate this critical process while ensuring it was error-proof, as rewards were prime motivators for respondents to take surveys, which is core to their business value chain.

NFX digital drives 65% CAGR Growth in Business Efficiency and Respondent Rewards with Xoxoday.

The partnership with Xoxoday yielded significant benefits for NFX Digital, enabling them to nurture their survey respondent base and drive business efficiency. 

65%

Respondent rewarding growth

98%

Query resolution within SLAs

“The customer service at Xoxoday is exceptional.”
“Our account managers have been extremely prudent in clarifying queries. The occurrence of an issue is almost never - and even a few odd ones were handled very quickly.”
Ayesha Chowdhury
Digital Strategist, NFX Digital Pvt Ltd

65%

Respondent rewarding growth

98%

Query resolution within SLAs

About 
NFX Digital Pvt Ltd

NFX Digital est une entreprise de données et de marketing numérique qui bouleverse le paysage de la recherche sur les consommateurs et le marketing en Inde. Elle obtient des informations sur les clients en reliant l'innovation numérique et la psychologie humaine. Elle tente ainsi de combler le fossé entre les marques et les personnes. Leurs solutions sont soutenues par Adytude, le plus grand moteur de recherche sur la consommation en Inde, avec 9 millions d'évaluations par 1,10,000 utilisateurs dans 40 villes indiennes.

Industry:
Étude de marché
Region:
Inde
Use case:
Incitations à l'enquête
Features used:
Reward redemption, Reward Marketplace, Gift Cards, Experiences
“The customer service at Xoxoday is exceptional.”
“Our account managers have been extremely prudent in clarifying queries. The occurrence of an issue is almost never - and even a few odd ones were handled very quickly.”
Ayesha Chowdhury
Digital Strategist, NFX Digital Pvt Ltd

Défis

NFX Digital initially managed the process of sending rewards to high-performing survey respondents manually, which became increasingly laborious and impractical as their respondent base grew. They needed to automate this critical process while ensuring it was error-proof, as rewards were prime motivators for respondents to take surveys, which is core to their business value chain.

Why Xoxoday?

NFX Digital evaluated Xoxoday's rewarding solution and chose to partner with them for several reasons.

  • Wide variety of rewarding options, including experiences and gift vouchers, to gain respondent interest and motivation.
  • Exceptional customer service, with clear communication and swift resolution of issues and queries for both campaign managers and respondents.
  • Dedicated rewarding partner with the bandwidth to handle rewarding, deliveries, and query handling efficiently.

Solution

NFX Digital automated its rewards and increased survey response rate with Xoxoday for thousands of customers filling out surveys and polls. It enabled NFX Digital to streamline their rewarding process and focus on their core business functions of conducting surveys. It leveraged Xoxoday in the following ways :

  • End-to-end rewarding process handled by Xoxoday, eliminating the need for manual logistics and reward issuing.
  • Shortened reward delivery cycle through instant mechanisms like e-vouchers and virtual gift cards.
  • Efficient issue resolution within defined Service Level Agreements (SLAs), with rare instances of escalation.
  • Extraordinary customer service, addressing queries and concerns promptly.

Results

The partnership with Xoxoday yielded significant benefits for NFX Digital, enabling them to nurture their survey respondent base and drive business efficiency.

  • Respondent rewarding volume grew at a 65% Compound Annual Growth Rate (CAGR) year-on-year, catered to seamlessly by Xoxoday.
  • Increased productive respondent base, critical for NFX Digital's business efficiency.
  • Three years of successful association, contributing to the growth of their paid market research business.