Founded in 2006 in New Zealand, Xero is a cloud-based accounting software platform for small businesses with over 3 million subscribers globally. Through Xero, small business owners and their advisors have access to real-time financial data any time, anywhere, and on any device. Xero offers an ecosystem of over 1,000 third-party apps and 300 plus connections to banks and other financial partners.
En 2020, Xero a été reconnu par IDC MarketScape comme un leader dans son évaluation mondiale des fournisseurs d'applications financières et comptables SaaS et en nuage pour les petites entreprises. Forbes a identifié Xero comme l'entreprise de croissance la plus innovante au monde en 2014 et 2015.
The United Kingdom government introduced Making Tax Digital (MTD) for income tax self-assessment to improve administration. MTD requires businesses to manage their tax affairs with HMRC using compatible software. Xero saw this as an opportunity to expand in the UK market.
However, they faced a few challenges in achieving rapid growth:
Xero implemented Xoxoday's robust and unified reward platform, leveraging features like Xoxoday's global reward marketplace and its link-based rewarding technology. The reward marketplace offered a diverse portfolio of 21,000+ rewards choices across 100+ countries, while the link-based rewarding allowed Xero to automate the distribution of rewards through personalized reward links.
With Xoxoday's platform, Xero could:
Xoxoday's fully managed platform and responsive customer support empowered Xero to transform their promotional campaigns and achieve their moonshot goal of 20% growth year on year.
The implementation of Xoxoday's platform has led to significant results for Xero:
Xero plans to expand the usage of Xoxoday's rewards and incentives system in North America, the Middle East, and Africa. With Xoxoday's global catalog and multi-currency rewards, Xero can extend its rewards in different geographies as they scale. Additionally, Xero plans to introduce rewards and incentives in their subsidiary company, Planday, a workforce planning software, in 2022 to achieve exponential growth. Xero also aims to introduce rewards and incentives into other marketing verticals like market research surveys and driving demand generation.